Music Trade Review
Issue: 1924 Vol. 78 N. 7 - Page 8
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE REVIEW
FEBRUARY 16, 1924
"Always Something New on Brunswick Records"
A New Thought—A New Plan—A New Appeal
WHAT IT IS, AND WHAT IT MEANS TO THE BRUNSWICK DEALER
The Brunswick Policy of immediate record releases was inaugurated on the con-
viction that under such a system the phonograph dealer could better serve his patrons,
and at the same time operate his business on a more modern basis.
These Great Artists
of T H E NEW
HALL OF FAME
That the dealer can now better serve his patrons, and thereby gain additional
business, is obviously true.
Are on Brunswick
Double-Faced Gold
Label Records
The operation of his business on a more modern basis proves to work out in this
way:
BOHNEN
CHAMLEE
Continual Brunswick National Advertising has led the public to place its con-
fidence in the Brunswick Dealer. His store has become the music headquarters for
the community, the store of Musical Prestige.
DANISE
CLAIRE D U X
EASTON
Consequently, rather than wait for monthly or weekly announcements of new
records, music lovers visit their dealer's store more frequently seeking Brunswick selec-
tions. The advice of the record sales people is asked for. With no preconceptions of
exactly what he wants, the record purchaser presents fewer sales-barriers to be broken
down—and as a consequence the Brunswick dealer can sell from the Brunswick catalog.
ELSHUCO TRIO
GODOWSKY
HOFMANN
HUBERMAN
IVOGUN
The result is: happier customers and a faster turnover on all numbers.
KARLE
This new Brunswick Policy—popularized by national advertising—has given the
Brunswick Dealer an advantageous position in his community. He can throw his own
personality, and that of his sales-force, behind his merchandise to a greater extent. It
gives him the opportunity to interpret the desires and tastes of his customers and to
recommend the selections which they should have.
LAURI-VOLPI
ELLY NEY
ONEGIN
RETHBERG
ROSEN
For these reasons there are very few localities in which a Brunswick franchise is
still available.
TIFFANY
New England Distributors:
Kraft, Bates & Spencer, Inc.
80 Kingston St.,
Boston, Mass.
THE
BRUNSWICK-BALKE-COLLENDER CO.
Manufacturers—Established 1845
General Offices: Chicago Branches in All Principal Cities
JonmMdck
PHONOGRAPHS
AND RECORDS
^ ^
Canadian Distributors:
Musical Merchandise Sales Co.
79 Wellington St., West,
Toronto, Ont.
THE
MUSIC TRADE REVIEW
FEBRUARY 16, 1924
"Always Something New on Brunswick Records"
A New Thought—A New Plan—A New Appeal
WHAT IT IS, AND WHAT IT MEANS TO THE BRUNSWICK DEALER
The Brunswick Policy of immediate record releases was inaugurated on the con-
viction that under such a system the phonograph dealer could better serve his patrons,
and at the same time operate his business on a more modern basis.
These Great Artists
of T H E NEW
HALL OF FAME
That the dealer can now better serve his patrons, and thereby gain additional
business, is obviously true.
Are on Brunswick
Double-Faced Gold
Label Records
The operation of his business on a more modern basis proves to work out in this
way:
BOHNEN
CHAMLEE
Continual Brunswick National Advertising has led the public to place its con-
fidence in the Brunswick Dealer. His store has become the music headquarters for
the community, the store of Musical Prestige.
DANISE
CLAIRE D U X
EASTON
Consequently, rather than wait for monthly or weekly announcements of new
records, music lovers visit their dealer's store more frequently seeking Brunswick selec-
tions. The advice of the record sales people is asked for. With no preconceptions of
exactly what he wants, the record purchaser presents fewer sales-barriers to be broken
down—and as a consequence the Brunswick dealer can sell from the Brunswick catalog.
ELSHUCO TRIO
GODOWSKY
HOFMANN
HUBERMAN
IVOGUN
The result is: happier customers and a faster turnover on all numbers.
KARLE
This new Brunswick Policy—popularized by national advertising—has given the
Brunswick Dealer an advantageous position in his community. He can throw his own
personality, and that of his sales-force, behind his merchandise to a greater extent. It
gives him the opportunity to interpret the desires and tastes of his customers and to
recommend the selections which they should have.
LAURI-VOLPI
ELLY NEY
ONEGIN
RETHBERG
ROSEN
For these reasons there are very few localities in which a Brunswick franchise is
still available.
TIFFANY
New England Distributors:
Kraft, Bates & Spencer, Inc.
80 Kingston St.,
Boston, Mass.
THE
BRUNSWICK-BALKE-COLLENDER CO.
Manufacturers—Established 1845
General Offices: Chicago Branches in All Principal Cities
JonmMdck
PHONOGRAPHS
AND RECORDS
^ ^
Canadian Distributors:
Musical Merchandise Sales Co.
79 Wellington St., West,
Toronto, Ont.
Future scanning projects are planned by the International Arcade Museum Library (IAML).