Music Trade Review
Issue: 1924 Vol. 78 N. 7 - Page 53
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FEBRUARY 16, 1924
THE
MUSIC
TRADE
53
REVIEW
ihenUAbf
An Enchanting Waltz Song
^r^m
You'll never forget
^J
'You can't
with anii FEIST
\Mhen liSts are low uou steal in-to mu heart and
© 192 >
publicity is not now confined to that means of
rendition. Al Jolson, now appearing in "Bom-
bo," was one of the first to see the big possi-
bilities of the number and nightly sings it to an
appreciative audience.
Movement to Include American Ballads of Better Sort in General Catalogs Is Marked in the "Mr. Radio Man" (Tell My Mammy to Come
Trade—Radio Exercising a Deep Influence on the Choice of Such Works
Back Home) has what few songs start off with:
a great title, an unusual lyric and an appealing
Tp HERE is a decided turn towards the vocal of Roses," "Somewhere in the World," and melody. The Feist organization has arranged
*• in order to get the maximum amount of ballads of that type become permanent fixtures a national exploitation drive on the number.
sales out of popular works. The wealth of ma- of catalogs over a long period. The initial ex- All of its branches and representatives are tak-
terial, the length of programs, as well as the ploitation expense is probably no larger than ing part in the campaign. The advance move-
intense competition in exploiting numbers putting over an orchestra or radio song and this ment of the song has been sufficient to justify
through the orchestras, seemingly make this is the basis of the new movement.
all of this additional activity.
necessary. The average orchestra number, par-
The great number of melodies made by the
ticularly of the novelty order, tends to be short- orchestra during the past few years, a condition
Ball Song With Film
lived unless it has a song structure to give it which is being repeated on the same type of
added weight and influence with the music-buy- numbers by the use of radio broadcasting, gives
M. Witmark & Sons have co-operated in a
ing public.
wide popularity to such offerings in a short wide campaign with the First National Pictures,
A movement to include American ballads of space of time. Both of these factors, however, Inc., on a tie-up with the photoplay "Boy o'
the better sort in catalogs is quite marked. it is said, tend to limit the sale. For instance, Mine." The Ernest R. Ball song, "Dear Little
Such works have the advantage of having before orchestras had their present vogue, the Boy of Mine," is being used as the musical
lengthy popularity and sales over a longer average popular number, widely exploited, sold theme in conjunction with the exhibition of the
period than is possible with what can be termed from 300,000 to one-half a million copies. The picture. Picture distributors and exhibitors
intensive campaigns through orchestras reduced everywhere^ have joined hands with the pub-
the average dance success.
Another factor that has caused attention to these figures about one-half with, of course, the lishers in this publicity drive. The various
be directed towards songs of the better type exception of numbers of very decided merit. branch offices and representatives of Witmark's
is the wide publicity received by more popular The same situation will, undoubtedly, hold true arc also actively engaged in getting the most
numbers through the radio broadcasting sta- in the swifter, wider and intensive publicity by out of this photoplay showing' and music pub-
tions. Radio has been the means of giving pop- the use of radio.
licity.
ularity to a number of songs. While the opinion
In some sections of the country the prevailing
prevails that none of these can reach the height successes are those which have had wide ex-
of sales of songs made by the slower processes, ploitation or at least their original publicity
they have become a decided influence and are through these new channels. The final results
Send Your Stock Orders Now!
to be reckoned within plans.
and analysis of markets created by this medium
The Sales Are Enormous!
Songs of the type of "Roses of Picardy," cannot as yet be arrived at. Suffice it to say
"Wonderful One," "Love Sends a Little Gift that any means of creating sales will be taken
200% PROFIT
advantage of by all of the leading popular pub-
lishers. By what arrangements these will be
used are not as yet given. More and more use
is being made of radio broadcasting stations
and, in the meantime, considerable thought and
attention is directed towards better class vocal
songs.
Trade Turns to Vocal Arrangements
to Obtain the Maximum Sales Returns
World Famous
MITJALWAYr-lHITZ/iONLY
"Mom-Ma"
"You Wanted Someone to
Play With, I Wanted Some-
one to Love"
"Steamboat Sal"
"Happy and Go-Lucky in
My Old Kentucky Home"
"Little Town in the Ould
County Down"
FREDFJSHER-fc
T/lusic Publishers
MCKINLEY
"Mr. Radio Man" Wins
Very Rapid Prominence
New Feist Radio Song Not Only Widely
Broadcasted but Now Being Sung by Al
Jolson in "Bombo"
The rapid prominence achieved by the Leo
Feist, Inc., song "Mr. Radio Man" (Tell My
Mammy to Come Back Home) recalls to mind
the song by Charles K. Harriss, written when
the telephone was coming into general use,
called "Hello Central, Give Me Heaven." When
accepting "Mr. Radio Man" the publisher did
not expect that it would have anything like its
present activity. The orders for the piano
copies really began coming in before the ship-
ping department was ready to deliver.
While it is true that "Mr. Radio Man" re-
ceived its original popularity through radio
broadcasting, particularly station WOR, its
* MUSIC *
50 New Numbers and New
Catalogs NOW READY for 1924
KltKK
CATAI.OOS
WITH
STOCK
OHDKKS
Choice reprints, salable cop.v rinlH s lor piano,
piano duels, violin and piano music, musical
readings,
standard
solids,
saxophone
and
piano music.
Music perfectly fingered.
paper
New title pa
s.
Write
Printed on the l»est
tor Samples and Liberal
'sales Plan To-day
MCKINLEY MUSIC CO.
1501-1515 E. 55th Si.
FEBRUARY 16, 1924
THE
MUSIC
TRADE
53
REVIEW
ihenUAbf
An Enchanting Waltz Song
^r^m
You'll never forget
^J
'You can't
with anii FEIST
\Mhen liSts are low uou steal in-to mu heart and
© 192 >
publicity is not now confined to that means of
rendition. Al Jolson, now appearing in "Bom-
bo," was one of the first to see the big possi-
bilities of the number and nightly sings it to an
appreciative audience.
Movement to Include American Ballads of Better Sort in General Catalogs Is Marked in the "Mr. Radio Man" (Tell My Mammy to Come
Trade—Radio Exercising a Deep Influence on the Choice of Such Works
Back Home) has what few songs start off with:
a great title, an unusual lyric and an appealing
Tp HERE is a decided turn towards the vocal of Roses," "Somewhere in the World," and melody. The Feist organization has arranged
*• in order to get the maximum amount of ballads of that type become permanent fixtures a national exploitation drive on the number.
sales out of popular works. The wealth of ma- of catalogs over a long period. The initial ex- All of its branches and representatives are tak-
terial, the length of programs, as well as the ploitation expense is probably no larger than ing part in the campaign. The advance move-
intense competition in exploiting numbers putting over an orchestra or radio song and this ment of the song has been sufficient to justify
through the orchestras, seemingly make this is the basis of the new movement.
all of this additional activity.
necessary. The average orchestra number, par-
The great number of melodies made by the
ticularly of the novelty order, tends to be short- orchestra during the past few years, a condition
Ball Song With Film
lived unless it has a song structure to give it which is being repeated on the same type of
added weight and influence with the music-buy- numbers by the use of radio broadcasting, gives
M. Witmark & Sons have co-operated in a
ing public.
wide popularity to such offerings in a short wide campaign with the First National Pictures,
A movement to include American ballads of space of time. Both of these factors, however, Inc., on a tie-up with the photoplay "Boy o'
the better sort in catalogs is quite marked. it is said, tend to limit the sale. For instance, Mine." The Ernest R. Ball song, "Dear Little
Such works have the advantage of having before orchestras had their present vogue, the Boy of Mine," is being used as the musical
lengthy popularity and sales over a longer average popular number, widely exploited, sold theme in conjunction with the exhibition of the
period than is possible with what can be termed from 300,000 to one-half a million copies. The picture. Picture distributors and exhibitors
intensive campaigns through orchestras reduced everywhere^ have joined hands with the pub-
the average dance success.
Another factor that has caused attention to these figures about one-half with, of course, the lishers in this publicity drive. The various
be directed towards songs of the better type exception of numbers of very decided merit. branch offices and representatives of Witmark's
is the wide publicity received by more popular The same situation will, undoubtedly, hold true arc also actively engaged in getting the most
numbers through the radio broadcasting sta- in the swifter, wider and intensive publicity by out of this photoplay showing' and music pub-
tions. Radio has been the means of giving pop- the use of radio.
licity.
ularity to a number of songs. While the opinion
In some sections of the country the prevailing
prevails that none of these can reach the height successes are those which have had wide ex-
of sales of songs made by the slower processes, ploitation or at least their original publicity
they have become a decided influence and are through these new channels. The final results
Send Your Stock Orders Now!
to be reckoned within plans.
and analysis of markets created by this medium
The Sales Are Enormous!
Songs of the type of "Roses of Picardy," cannot as yet be arrived at. Suffice it to say
"Wonderful One," "Love Sends a Little Gift that any means of creating sales will be taken
200% PROFIT
advantage of by all of the leading popular pub-
lishers. By what arrangements these will be
used are not as yet given. More and more use
is being made of radio broadcasting stations
and, in the meantime, considerable thought and
attention is directed towards better class vocal
songs.
Trade Turns to Vocal Arrangements
to Obtain the Maximum Sales Returns
World Famous
MITJALWAYr-lHITZ/iONLY
"Mom-Ma"
"You Wanted Someone to
Play With, I Wanted Some-
one to Love"
"Steamboat Sal"
"Happy and Go-Lucky in
My Old Kentucky Home"
"Little Town in the Ould
County Down"
FREDFJSHER-fc
T/lusic Publishers
MCKINLEY
"Mr. Radio Man" Wins
Very Rapid Prominence
New Feist Radio Song Not Only Widely
Broadcasted but Now Being Sung by Al
Jolson in "Bombo"
The rapid prominence achieved by the Leo
Feist, Inc., song "Mr. Radio Man" (Tell My
Mammy to Come Back Home) recalls to mind
the song by Charles K. Harriss, written when
the telephone was coming into general use,
called "Hello Central, Give Me Heaven." When
accepting "Mr. Radio Man" the publisher did
not expect that it would have anything like its
present activity. The orders for the piano
copies really began coming in before the ship-
ping department was ready to deliver.
While it is true that "Mr. Radio Man" re-
ceived its original popularity through radio
broadcasting, particularly station WOR, its
* MUSIC *
50 New Numbers and New
Catalogs NOW READY for 1924
KltKK
CATAI.OOS
WITH
STOCK
OHDKKS
Choice reprints, salable cop.v rinlH s lor piano,
piano duels, violin and piano music, musical
readings,
standard
solids,
saxophone
and
piano music.
Music perfectly fingered.
paper
New title pa
s.
Write
Printed on the l»est
tor Samples and Liberal
'sales Plan To-day
MCKINLEY MUSIC CO.
1501-1515 E. 55th Si.
Future scanning projects are planned by the International Arcade Museum Library (IAML).