Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW
Important Innovations in
Marketing
HE music-roll department of a music store should be
T profitable,
and make friends and sales of instruments.-
Old selling prescriptions lose their effectiveness and a
new "kick" is needed to lift the roll business to high
places, and bring a stream of customers back to frequent
purchases, and new customers to the store.
oA Complete Selling ^Plan
Music dealers will be interested in a new and complete
sales plan for dealers who qualify for the Mel-O-Dee Roll
Franchise—one of the most valuable trade concessions in
the industry. This plan of safe and sane merchandising
helps to new and more business, is confidential and cannot
be detailed within the limits of an announcement.
Mel-O-Dee Music Rolls have always been the highest
grade product made, and in their American and English
factories the makers, in 50 years, have made and sold
more perforated music than any other manufacturer in
the world.
Innovations in Product
New ways have been found to interest more buyers, and
to inspire more sales to customers. Important innovations
are announced for Mel-O-Dee Rolls. Boxes are now
wrapped in protective papers, insuring a fresh, clean,
perfect-playing condition roll, eliminating petty annoyance
and loss.
This is the time—add new, constantly buying customers.
Write
for the Mel-O-Dee proposals. Do it now! Coupon here-
with for your convenience. Just sign coupon and mail
now—today!
MEL-O-DEE MUSIC CO., INC.
29 West 42nd Street, New York
MEL-O-DEE MUSIC CO., Inc.
29 West 42nd Street, New York
We are interested to know of your Franchise Proposal.
M.T.U. 1 -If, -l-i
JANUARY 26, 1924