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Music Trade Review

Issue: 1924 Vol. 78 N. 26 - Page 10

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
THE
Putting Action Into
Piano Window Display
Lifelike Figures for a Brambach Baby Grand
Setting Proves Very Effective in Grand
Rapids, Mich., Department Store
A very lifelike arrangement of four wax fig-
ures around a Brambach baby grand, recently
on display in a window of the Wurzburg Dry
Goods Co., in Grand Rapids, Mich., proved most
effective. It is worth the careful attention of
MUSIC TRADE
REVIEW
hear the music of the piano and violin. The
lifted arms of the pianist, who has just struck
a chord while the boy draws his bow across the
strings of the violin, is highly suggestive of
music. This is intensified by the dancing atti-
tudes of the two little girls.
There is a great deal of skill in the whole
arrangement of this window, which is made to
look homelike, natural and interesting, while it
concentrates attention where it should, on the
music and the instruments which produce it.
Millions of dollars are spent each year by
department stores from coast to coast dressing
JUNE 28,
1924
New Gabler & Bro. Plans
Arouse Trade Interest
Announcement of New Plant and New Styles
Causes Favorable Comment Among Dealers—
Descriptive Literature Ready Soon
Considerable interest was shown by the trade
in the recent announcement that Gabler & Bro.
have secured larger manufacturing facilities at
Southern Boulevard and Cypress avenue, New
York, and that the company contemplates the
placing on the market of eight new Gabler
Styles—three uprights, three players and two
small grands—all of them with new scales.
Special literature featuring the complete Gab-
ler line is now in process of preparation and
will be ready for distribution to the trade in
the near future. A new sales plan for the bene-
fit of dealers will also be offered shortly.
Emil Gabler, head of E. Gabler & Bro., is a
member of the same Gabler family that has
been directly interested in the production of
Gr.bler pianos for some seventy years.
To Move to New Quarters
EUGENE, ORE., June 18.—Temporary quarters in
the Koke-Tiffany Building, 147 Ninth avenue,
East, were taken by Laraway's Music Store this
week, until its new home in the new two-story
building on Willamette street is completed. The
new quarters are situated directly opposite the
Rex Theatre and will be ready for occupancy
about September 1.
Brambach Display of Wurzburg Dry Goods Co.
every merchant with a window to dress, and their windows, with only one object, and that
a good photograph is supplied on this page so is to create interest on the part of the passers-
that he may see just the effect that was by. A well-appointed window in any merchant's
warerooms is as valuable as advertising in a
achieved.
The main point in this display is that the newspaper. Interest once created, desire follows
figures are so well posed that one can almost and the rest is done by good salesmanship.
United Music Go. Branch
ROCKLAND, MASS., June 21.—A permanent branch
of the United Music Co. chain has been opened
here recently by Charles Fcldman and Charles
Popkin, proprietors of that concern. This makes
the seventh store operated by this company.
We Repeat:
There Is N O O T H E R
Reproducer Grand Action
EQUAL to OURS
We Can Prove It
The Staib-Abendschein Co,
New York, U. S. A.

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