Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JUNE 21, 1924
THE MUSIC TRADE REVIEW
Famous Organists Hold Conference at
Aeolian Hall on Duo-Art Pipe Organ
9
62nd Year
Musicians Who Have Recorded for This Instrument Meet Under the Auspices of the Aeolian
Co. to Discuss Construction—Probably First Meeting of Kind
A GROUP of twenty-five leading organists,
including five from Europe, attended an
organ conference held at Aeolian Hall on June
11 and 12 at the invitation of Frank Taft, gen-
eral manager of the pipe organ department of
that company, for the purpose of discussing
thoroughly, from the organist's point of view,
all the essential organ parts and appliances with
which he is most concerned as a player of the
instrument in order to formulate definite sug-
gestions relating to pipe organ construction. It
may be mentioned that all the organists invited
The Aeolian Co., by the way, has been en-
gaged in developing automatic pipe organs for
the home for the past quarter-century since
taking over the old Roosevelt Organ Works
and has made some notable installations in
private homes and public buildings in the United
States, Europe and South America. All the
organs now built by the company can be played
from the keyboards with Duo-Art (automatic)
records and with solo (semi-automatic) music
rolls as well as by hand.
Those who attended the conference included:
The
LAUTER-
HUMANA
Player Piano
People want better music.
This is proved by the con-
stantly increased sale of the
Lauter-Humana.
Organists' Conference at Aeolian Hall
to the conference have recorded for the Duo-Art Clarence Eddy, Chicago; Palmer Christian, Ann
Arbor, University of Michigan; Charles M.
reproducing pipe organ.
On arriving at Aeolian Hall for the confer- Courboin, Scranton, Pa.; Eric DeLamarter, Chi-
ence the organists found that a considerable cago; Clarence Dickinson, New York; Walter
part of the pipe-organ studios had been turned C. Gale, New York, Broadway Tabernacle;
into a sort of exhibition hall where a new type Archer Gibson, New York; Harold Gleason,
of console and several other new and interesting Rochester, N. Y., organist, Eastman School of
organ parts, appliances and contrivances were Music; Charles Heinroth, Pittsburgh, musical
shown and explained and demonstrated. The director, Carnegie Institute; Rollo F. Maitland,
conference began at 10 o'clock on Wednesday Philadelphia; Alexander Russell, New York.
morning, June 11, and for two hours and a half Also present were Frank Taft, Harry M. Smith,
there was a lively discussion of the console Dion W. Kennedy and William H. Price, of the
and all its parts—keys, stops, tablets, pedals, Aeolian Co.
and so on—and their proper positions and rela-
tions. After a luncheon at the Ritz Carlton, New Publicity Suggestions
an afternoon session was devoted to the discus-
Offered Hardman Dealers
sion of subjects relating to constructional fea-
tures of the pipe organ.
On Wednesday evening the organists attend- New Pamphlet Just Issued by Hardman, Peck
& Co. Offers New Series of Advertising Sug-
ing the conference were the guests of the
gestions Designed to Increase Sales
Aeolian Co. at a dinner at the Plaza Hotel,
and later at a theatre party at the Earl Carroll
Another pamphlet containing advertising sug-
Theatre.
Discussions were continued on Thursday gestions for dealers has been put out this week
morning, the subjects taken up including "speci- by Hardman, Peck & Co., New York, and is
fications" and "Duo-Art Music," and the con- seventh in the series called "How to Increase
ference ended with another luncheon at the Ritz Your Piano Sales." The booklet embodies copy
and lay-out for small newspaper advertisements,
Carlton.
Full stenographic minutes were kept of all the over a period of three solid months, the sugges-
discussions, and these minutes will be carefully tion being made to use one of the insertions
reviewed by a special committee of organists per week during the Summer. "Use this 'Cool-
in collaboration with the Aeolian Co., with a ing Breeze' Copy—while tradition puts your
view to introducing such desirable and practical competitors to sleep," is the burden of advice
conveniences and improvements brought out at to Hardman dealers in the pamphlet.
The individual advertisements are peculiarly
this conference in the construction of the Aeo-
lian pipe organ. The following named organists adapted to the hot weather, as is evident from
have agreed to act as such special committee: some of the captions: "Gay, Laughing Music—to
Charles M. Courboin, Clarence Eddy, Archer while away the Summer's night"; "When Twi-
Gibson, Charles Heinroth and Edwin H. Lemare. light Falls—music, cool as the evening breeze";
This organ conference was probably the first "Like the Sound of a Distant Waterfall—music
meeting of just this kin-d held anywhere, and all soft and caressing." "Business is about as good
who attended it were not only keenly awake to as you make it," says the Hardman, Peck & Co.
its importance but also enthusiastic- over the booklet, "but you've got to make it. When we
opportunity it gave them to express, explain and get your order for those free electros we know
discuss their personal preferences and ideas in on which side of the.fence you stand."
Hardman dealers have found big results from
regard to various phases of the instrument of
Hardman co-operation.
greatest interest to them.
The L a u t e r - H u m a n a is
unique, distinctive—and
years ahead of all other
player pianos. And the
dealer who offers it to his
customers does so with the
knowledge that he has, not
just an ordinary instrument
—but absolutely the BEST.
For the dealer who can see
beyond today's sales, the
Lauter agency has tremend-
ous possibilities.
LAUTER GO.
591 Broad St., Newark, N. J.
Manufacturers of Pianos,
Players, Grands and
Reproducers