Music Trade Review
Issue: 1924 Vol. 78 N. 25 - Page 6
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THE
MUSIC TRADE
REVIEW
The Welte-Mignon Corp. Announces a
New Welte Philharmonic Organ Model
New Type, Playing All Rolls in the Welte Library, Designed for Smaller Homes and Sells at
Price Which Should Give It a Wide Sale—First Demonstration Last Week
TT may be a far call to the time when the
slogan "a pipe organ in every home" will
really be worthy of serious consideration, but
a direct and important move in that direction
came to light during the last days of the recent
convention when there were introduced to the
trade the new smaller sizes of Welte-Philhar-
monic organs, instruments that may be installed
in the average home, and at a surprisingly small
cost and which open to the owners the great
Welte library of organ music that makes pos-
sible the reproduction of the playing of many
of the great organists of the day.
The first of these smaller Welte organs to be
fully completed was demonstrated privately at
the studios of the Welte-Mignon Corp., 665 Fifth
avenue, New York, on Friday and Saturday of
last week, and a number of dealers who had the
opportunity of inspecting the instrument ex-
pressed themselves enthusiastically regarding it?
possibilities from the musical as well as the
cold commercial angle.
The secret of the small Welte organ lies in
the fact that it has been possible so to arrange
the pipes as to provide for any desired volume
of music in the average home and still keep the
size of the organ itself in such reasonable
bounds that it can be installed in a very limited
space, in a New York apartment, in fact, as has
already been done in the case of a special model.
It is stated by the manufacturer that it is pos-
sible to install one of these small Welte organs
at a distinctly low cost, the price naturally
increasing as various refinements in and addi-
tions to the instruments are made. All the in-
struments play the full scale Welte artists' organ
rolls.
The fact emphasized particularly is that the
new small Welte organ has opened to the aver-
age music dealer a profitable avenue of pipe
organ distribution. Heretofore pipe organs have
been sold chiefly by the manufacturers them-
selves under direct contracts with the pur-
chasers. The new Welte, however, can be in-*
stalled in the dealer's store and not only repre-
sents a musical attraction of business-building
value, but makes possible the elaboration of
wareroom recitals. The capital tied up is limited
to the wholesale price of the sample instrument,
sales being made from an elaborate and com-
prehensive catalog and from blue prints.
It is pointed out that where there is no place
in the room of the home for the installation of
the organ the instrument may be placed in the
cellar or in the attic, the music brought up oi
down into any room desired, and the playing
done from the small console, hardly larger than
the average flat-top phonograph which may be
placed in any part of the home desired.
The size and price are in a sense secondary
attraction, for it is realized that there are only
a limited number of competent organists and
that the average pipe organ owner is not in a
position either to play the instrument properly
or have it played by members of his family.
With the Welte organ there is made available
the playing of many prominent organists
through the medium of the Welte library of
rolls to which they have contributed; these
organists include Joseph Bonnet and Eugene
Giguot, of Paris; M. Enrico Bossi, of Milan;
Harry Goss Custard and Edwin H. Lemare, of
London; Clarence Eddy, Chicago; Charles Hein-
roth, Pittsburgh; Dr. T. Tertius Noble, Lyn-
wood Farnum and Samuel A. Baldwin, of New
York, all of them organists of international
reputation. These are only a few of those rep-
resented in the extensive Welte Library.
With a Welte-Philharmonic organ in the
home, the owner is in a position to enjoy the
playing of these organists and get away from
the usual amateur effort the thought of which
has discouraged many of those with sufficient
means from investing in pipe organs heretofore.
The House of Welte, founded in 1832, has
been a factor in pipe organ building since that
time and has introduced numerous improve-
ments in that instrument, particularly in the
matter of reproducing apparatus. In fact, Emil
Welte is credited with the first to use the paper
JUNE 21,
1924
or closet space, with the tone outlets through
grilles in the living rooms, as with the larger
organs. They may be installed without key-
board and played entirely by means of the art-
ists' rolls placed in an artistic console or in a
roll chamber, suitably recessed in a wall or
panel. The console player is in itself a beautiful
piece of furniture that may be accommodated in
a very limited space, thus making it possible to
enjoy this truly marvelous instrument in homes
of very modest proportions. A mansion is not
now necessary for the accommodation of an
instrument that will play the entire library of
Welte artists' rolls by means of the exclusive
Welte reproducing feature.
"To lovers of good music who appreciate and
Welte Philharmonic Organ, Type A, in Organ Salon of Welte-Mignon Studios, New York
roll in connection with a pneumatic action in a delight in the rich, sweet and sustained strains
large orchestral organ built in New York City of the organ, this Welte reproducing organ is a
about thirty-five years ago. Welte-Philharmonic development of tremendous importance."
organs have been installed in many prominent
homes in the United States, including those of
James Deering, Daniel Guggenheim, James B.
Duke, Claud Spreckles, George B. Pratt and
ASHI.ANU, ORK., June 13.--The music trade in
many others.
In connection with the latest development this locality learned with regret of the recent
George W. Gittins, president of the Welte- death of Charles Foster Shepherd, age seventy-
seven, who had been engaged in the retail piano
Mignon Corp., had the following to say:
"Recent developments in Welte organ con- business in the Northwest since about 1873. His
struction have made available very attractive method of personal sale and service conducted
and beautiful residence organs suitable in size, without aid of traveling salesmen made his name
tone variety and tone volume for homes of known over a larger territory. He was a mem-
smaller proportions and at correspondingly re- ber of the Shrine, the B. P. O. E. and the I. O.
duced costs. These organs are compact in con- O. F. Mr. Shepherd is survived by his wife
struction, and planned to employ a very limited and son, Earl, music dealer of Klamath Falls,
space. They may be placed in a basement, attic Ore.
Death of Charles F. Shepherd
THE
MUSIC TRADE
REVIEW
The Welte-Mignon Corp. Announces a
New Welte Philharmonic Organ Model
New Type, Playing All Rolls in the Welte Library, Designed for Smaller Homes and Sells at
Price Which Should Give It a Wide Sale—First Demonstration Last Week
TT may be a far call to the time when the
slogan "a pipe organ in every home" will
really be worthy of serious consideration, but
a direct and important move in that direction
came to light during the last days of the recent
convention when there were introduced to the
trade the new smaller sizes of Welte-Philhar-
monic organs, instruments that may be installed
in the average home, and at a surprisingly small
cost and which open to the owners the great
Welte library of organ music that makes pos-
sible the reproduction of the playing of many
of the great organists of the day.
The first of these smaller Welte organs to be
fully completed was demonstrated privately at
the studios of the Welte-Mignon Corp., 665 Fifth
avenue, New York, on Friday and Saturday of
last week, and a number of dealers who had the
opportunity of inspecting the instrument ex-
pressed themselves enthusiastically regarding it?
possibilities from the musical as well as the
cold commercial angle.
The secret of the small Welte organ lies in
the fact that it has been possible so to arrange
the pipes as to provide for any desired volume
of music in the average home and still keep the
size of the organ itself in such reasonable
bounds that it can be installed in a very limited
space, in a New York apartment, in fact, as has
already been done in the case of a special model.
It is stated by the manufacturer that it is pos-
sible to install one of these small Welte organs
at a distinctly low cost, the price naturally
increasing as various refinements in and addi-
tions to the instruments are made. All the in-
struments play the full scale Welte artists' organ
rolls.
The fact emphasized particularly is that the
new small Welte organ has opened to the aver-
age music dealer a profitable avenue of pipe
organ distribution. Heretofore pipe organs have
been sold chiefly by the manufacturers them-
selves under direct contracts with the pur-
chasers. The new Welte, however, can be in-*
stalled in the dealer's store and not only repre-
sents a musical attraction of business-building
value, but makes possible the elaboration of
wareroom recitals. The capital tied up is limited
to the wholesale price of the sample instrument,
sales being made from an elaborate and com-
prehensive catalog and from blue prints.
It is pointed out that where there is no place
in the room of the home for the installation of
the organ the instrument may be placed in the
cellar or in the attic, the music brought up oi
down into any room desired, and the playing
done from the small console, hardly larger than
the average flat-top phonograph which may be
placed in any part of the home desired.
The size and price are in a sense secondary
attraction, for it is realized that there are only
a limited number of competent organists and
that the average pipe organ owner is not in a
position either to play the instrument properly
or have it played by members of his family.
With the Welte organ there is made available
the playing of many prominent organists
through the medium of the Welte library of
rolls to which they have contributed; these
organists include Joseph Bonnet and Eugene
Giguot, of Paris; M. Enrico Bossi, of Milan;
Harry Goss Custard and Edwin H. Lemare, of
London; Clarence Eddy, Chicago; Charles Hein-
roth, Pittsburgh; Dr. T. Tertius Noble, Lyn-
wood Farnum and Samuel A. Baldwin, of New
York, all of them organists of international
reputation. These are only a few of those rep-
resented in the extensive Welte Library.
With a Welte-Philharmonic organ in the
home, the owner is in a position to enjoy the
playing of these organists and get away from
the usual amateur effort the thought of which
has discouraged many of those with sufficient
means from investing in pipe organs heretofore.
The House of Welte, founded in 1832, has
been a factor in pipe organ building since that
time and has introduced numerous improve-
ments in that instrument, particularly in the
matter of reproducing apparatus. In fact, Emil
Welte is credited with the first to use the paper
JUNE 21,
1924
or closet space, with the tone outlets through
grilles in the living rooms, as with the larger
organs. They may be installed without key-
board and played entirely by means of the art-
ists' rolls placed in an artistic console or in a
roll chamber, suitably recessed in a wall or
panel. The console player is in itself a beautiful
piece of furniture that may be accommodated in
a very limited space, thus making it possible to
enjoy this truly marvelous instrument in homes
of very modest proportions. A mansion is not
now necessary for the accommodation of an
instrument that will play the entire library of
Welte artists' rolls by means of the exclusive
Welte reproducing feature.
"To lovers of good music who appreciate and
Welte Philharmonic Organ, Type A, in Organ Salon of Welte-Mignon Studios, New York
roll in connection with a pneumatic action in a delight in the rich, sweet and sustained strains
large orchestral organ built in New York City of the organ, this Welte reproducing organ is a
about thirty-five years ago. Welte-Philharmonic development of tremendous importance."
organs have been installed in many prominent
homes in the United States, including those of
James Deering, Daniel Guggenheim, James B.
Duke, Claud Spreckles, George B. Pratt and
ASHI.ANU, ORK., June 13.--The music trade in
many others.
In connection with the latest development this locality learned with regret of the recent
George W. Gittins, president of the Welte- death of Charles Foster Shepherd, age seventy-
seven, who had been engaged in the retail piano
Mignon Corp., had the following to say:
"Recent developments in Welte organ con- business in the Northwest since about 1873. His
struction have made available very attractive method of personal sale and service conducted
and beautiful residence organs suitable in size, without aid of traveling salesmen made his name
tone variety and tone volume for homes of known over a larger territory. He was a mem-
smaller proportions and at correspondingly re- ber of the Shrine, the B. P. O. E. and the I. O.
duced costs. These organs are compact in con- O. F. Mr. Shepherd is survived by his wife
struction, and planned to employ a very limited and son, Earl, music dealer of Klamath Falls,
space. They may be placed in a basement, attic Ore.
Death of Charles F. Shepherd
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