Music Trade Review
Issue: 1924 Vol. 78 N. 25 - Page 38
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36
THE
MUSIC TRADE
REVIEW
JUNE 21, 1924
THE TALKING MACHINE TRADE
Victor Talking Machine Go. Outlines
Its Attitude on the Radio Question
Announces It Will Not Undertake Quantity Production and Distribution of Victor Radio Units
During the Calendar Year—Special Victrolas for Radio Shortly to Be Shipped
'TpHE Victor Talking Machine Co., under date
of June 14, sent the following circular letter
to the trade supplementing the company's trade
letter of May 9, and expressing further opinion
of the company's officials relative to the matter
of radio installation. The letter had been antici-
pated and when received by the trade aroused
much interest. The letter, in full, is as follows:
"We now beg to advise that we will not under-
take quantity production and distribution of
Victor radio units during this calendar year.
Many factors have entered into our considera-
tion leading up to this decision. Among them
we may mention the incomplete development
of the art, the undoubted fact that there is
already a large degree of overproduction and the
great uncertainty as to the practicability of a
volunteer and unregulated broadcasting service.
"As an item of trade service we will maintain
at our plant an exhibit of radio receiving sets,
attachments for utilizing the cabinets and repro-
ducing mechanism of Victrola instruments in
connection therewith, batteries, loud speakers,
etc. The. makers of all well-known products
will be invited to take advantage of this dis-
play and to furnish us with synopses of their
marketing arrangements, so that our trade may
have at their disposal a convenient bureau of
information regarding the radio situation as it
develops. Indications are that practically all
manufacturers of radio materials will make a
serious effort to make special designs of their
products for the particular purpose of serving
the Victor trade. This bureau of information
will be a part of our trade service department,
to whom all communications will be referred.
"With a view of assisting you in reaching a
solution of your radio problem we venture to
suggest that it be approached with a marked
degree of caution. The industry is not at a
point where a large volume of business or satis-
faction to customers can be had through a single
outstanding line, and the dangers of undue in-
ventory accumulations and losses are worthy of
your most careful thought. We especially doubt
that the wholesale trade can in most cases bene-
fit in any permanent way through doing more
than operate an information service for the
benefit of their dealer customers.
"Our manufacture of Victrola instruments
Nos. 215, 400, 405 and 410 with provision for in-
stallation for radio receiving sets is progress-
ing satisfactorily. Samples of No. 405 Special
have been furnished to wholesalers and we will
shortly be prepared to ship in moderate quan-
tities all four styles, except No. 215, which will
be available about August 1.
"We take this opportunity to advise the trade
that extreme care must be exercised to avoid
confusion on the part of the public as to the
origin of radio sets that may be installed in
Victrola instruments. Such sets not made by
the Victor Co. should be plainly marked with
the maker's name and all advertising should
make it clear to all that the radio apparatus is
not manufactured by the Victor Co. We, of
course, cannot consent to the use of our trade-
marks on radio apparatus not made or sold by
us. We recommend separate billing of Victrola
instruments and radio apparatus."
Talking Machine and Radio
Men's Association Meets
tions and prospects, both in radio and talking
machine fields.
Wilson Lane, tenor, and Henry Tobias, pianist
of the Tobias Music Publishing Co., demon-
strated several of the company's songs, includ-
ing "In the Old Arm Chair" and a new number,
"Keep Happy."
It was reported during the course of the meet-
ing that the Association had realized a profit of
$1,087.98 from the annual banquet held in April
with some money still to be realized from out-
standing ticket sales.
There were nearly a dozen new members
elected to association membership, several of
them being representatives of radio concerns,
either manufacturers or distributors.
In the absence of Irwin Kurtz, the president,
Joseph A. Mayers, vice-president, presided over
the meeting. The next meeting of the Associa-
tion will be held at the Cafe Boulevard on
July 16.
Monthly Session Proves Interesting From a
Number of Angles—Annual Outing to Be
Held at Roton Point Park on August 6
The monthly meeting of the Talking Machine
and Radio Men's Association was held at
the Cafe Boulevard on Tuesday of this week in
connection with the regular association luncheon
which drew a capacity attendance despite the
hot weather.
The various committees appointed in connec-
tion with the Association activities made their
reports, among them being the Outing Com-
mittee, which announced that the annual outing
of the Association would be held at Roton Point
Park on the Sound on August 6. The party
will travel to the park in automobiles, and will
be furnished with luncheon and dinner at the
resort. There will be the usual outdoors sports
and dancing to the music of a. good orchestra,
a fee of $6 per head covering all.
The Association passed a resolution to con-
tribute $50 to the Soldiers' Radio Fund, which
•is being sponsored by S. A. Rothafel, of the
Capitol Theatre, and which has already produced
more than $75,000 for the purpose of buying
radio outfits for wounded soldiers in hospitals.
There was the usual radio feature at the meet-
ing. This time it was demonstration of the
Royal Neutrodyne set by the Adler Mfg. Co.
The meeting was addressed by Frank A. Hin-
ners, designer of the set, and by Lambert Friedl,
of the Adler Co. The former delivered a more
or less technical talk, but Mr. Friedl offered
some interesting comment on business condi-
E. B. Losee With Pearsall
The Silas E. Pearsall Co., New York, Victor
jobber, announced recently that E. B. Losee, one
of the most popular members of the New York
Victor traveling fraternity, had joined the com-
pany's staff and would cover the territory in
northern New York. Mr. Losee has been identi-
fied with the Victor trade for many years, and
numbers among his friends Victor dealers
throughout the territory he will visit. He is
recognized as one of the most capable Victor
men covering New York State.
The interest in many cases is the real., net
profit on the sale.
Sonora Sales Booklets
for Dealers Handling Line
Eight-page Booklet on Sonoradio, Model No.
241, Radio Speaker Folder and Other Sales
Aids Issued
The Sonora Phonograph Co., New York, is
getting right behind its dealers in an intensive
Sonora Moving Picture Slides
campaign to produce business during the Sum-
mer months, according to L. K. Lincoln, adver-
tising manager. Mr. Lincoln's department has
been unusually busy and has produced a wealth
of attractive as well as effective mailing pieces
for Sonora dealers' sales ammunition.
Among the recent pieces of Sonora dealers'
sales literature are an eight-page booklet cover-
ing the advantages of Sonoradio Model No.
241, phonograph and radio unit, an attractive
three-color radio speaker folder and a Sonora
portable folder, also in three colors, all of which
are very attractive.
All Sonora dealers will be supplied with this
material in large quantities. In addition the
advertising department of the Sonora Phono-
graph Co. has prepared striking lantern slides
for motion picture theatre advertising, counter
and window display cards, window strips, blot-
ters and posters.
Buys Leslie's Music House
URBANA, III., June 13.—Leslie's Music House,
which has been conducted here for fourteen
years by Mayor Frank M. Leslie, has been pur-
chased by B. A. Strauch, who has been in the
photography business in Champaign for several
years. The store handles Victrolas and Victor
records and some other musical accessories. Mr.
Strauch will conduct the music business inde-
pendent from his Photocraft Shop on Wright
street for the present.
Death of Warren G. Jordan
BANGOR, ME., June 14.—Warren G. Jordan, direc-
tor of the Andrews Music House Co., with which
he had been connected for many years, died
here recently at the age of 56. He was a prom-
inent Odd Fellow and is survived bv his widow.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions,
36
THE
MUSIC TRADE
REVIEW
JUNE 21, 1924
THE TALKING MACHINE TRADE
Victor Talking Machine Go. Outlines
Its Attitude on the Radio Question
Announces It Will Not Undertake Quantity Production and Distribution of Victor Radio Units
During the Calendar Year—Special Victrolas for Radio Shortly to Be Shipped
'TpHE Victor Talking Machine Co., under date
of June 14, sent the following circular letter
to the trade supplementing the company's trade
letter of May 9, and expressing further opinion
of the company's officials relative to the matter
of radio installation. The letter had been antici-
pated and when received by the trade aroused
much interest. The letter, in full, is as follows:
"We now beg to advise that we will not under-
take quantity production and distribution of
Victor radio units during this calendar year.
Many factors have entered into our considera-
tion leading up to this decision. Among them
we may mention the incomplete development
of the art, the undoubted fact that there is
already a large degree of overproduction and the
great uncertainty as to the practicability of a
volunteer and unregulated broadcasting service.
"As an item of trade service we will maintain
at our plant an exhibit of radio receiving sets,
attachments for utilizing the cabinets and repro-
ducing mechanism of Victrola instruments in
connection therewith, batteries, loud speakers,
etc. The. makers of all well-known products
will be invited to take advantage of this dis-
play and to furnish us with synopses of their
marketing arrangements, so that our trade may
have at their disposal a convenient bureau of
information regarding the radio situation as it
develops. Indications are that practically all
manufacturers of radio materials will make a
serious effort to make special designs of their
products for the particular purpose of serving
the Victor trade. This bureau of information
will be a part of our trade service department,
to whom all communications will be referred.
"With a view of assisting you in reaching a
solution of your radio problem we venture to
suggest that it be approached with a marked
degree of caution. The industry is not at a
point where a large volume of business or satis-
faction to customers can be had through a single
outstanding line, and the dangers of undue in-
ventory accumulations and losses are worthy of
your most careful thought. We especially doubt
that the wholesale trade can in most cases bene-
fit in any permanent way through doing more
than operate an information service for the
benefit of their dealer customers.
"Our manufacture of Victrola instruments
Nos. 215, 400, 405 and 410 with provision for in-
stallation for radio receiving sets is progress-
ing satisfactorily. Samples of No. 405 Special
have been furnished to wholesalers and we will
shortly be prepared to ship in moderate quan-
tities all four styles, except No. 215, which will
be available about August 1.
"We take this opportunity to advise the trade
that extreme care must be exercised to avoid
confusion on the part of the public as to the
origin of radio sets that may be installed in
Victrola instruments. Such sets not made by
the Victor Co. should be plainly marked with
the maker's name and all advertising should
make it clear to all that the radio apparatus is
not manufactured by the Victor Co. We, of
course, cannot consent to the use of our trade-
marks on radio apparatus not made or sold by
us. We recommend separate billing of Victrola
instruments and radio apparatus."
Talking Machine and Radio
Men's Association Meets
tions and prospects, both in radio and talking
machine fields.
Wilson Lane, tenor, and Henry Tobias, pianist
of the Tobias Music Publishing Co., demon-
strated several of the company's songs, includ-
ing "In the Old Arm Chair" and a new number,
"Keep Happy."
It was reported during the course of the meet-
ing that the Association had realized a profit of
$1,087.98 from the annual banquet held in April
with some money still to be realized from out-
standing ticket sales.
There were nearly a dozen new members
elected to association membership, several of
them being representatives of radio concerns,
either manufacturers or distributors.
In the absence of Irwin Kurtz, the president,
Joseph A. Mayers, vice-president, presided over
the meeting. The next meeting of the Associa-
tion will be held at the Cafe Boulevard on
July 16.
Monthly Session Proves Interesting From a
Number of Angles—Annual Outing to Be
Held at Roton Point Park on August 6
The monthly meeting of the Talking Machine
and Radio Men's Association was held at
the Cafe Boulevard on Tuesday of this week in
connection with the regular association luncheon
which drew a capacity attendance despite the
hot weather.
The various committees appointed in connec-
tion with the Association activities made their
reports, among them being the Outing Com-
mittee, which announced that the annual outing
of the Association would be held at Roton Point
Park on the Sound on August 6. The party
will travel to the park in automobiles, and will
be furnished with luncheon and dinner at the
resort. There will be the usual outdoors sports
and dancing to the music of a. good orchestra,
a fee of $6 per head covering all.
The Association passed a resolution to con-
tribute $50 to the Soldiers' Radio Fund, which
•is being sponsored by S. A. Rothafel, of the
Capitol Theatre, and which has already produced
more than $75,000 for the purpose of buying
radio outfits for wounded soldiers in hospitals.
There was the usual radio feature at the meet-
ing. This time it was demonstration of the
Royal Neutrodyne set by the Adler Mfg. Co.
The meeting was addressed by Frank A. Hin-
ners, designer of the set, and by Lambert Friedl,
of the Adler Co. The former delivered a more
or less technical talk, but Mr. Friedl offered
some interesting comment on business condi-
E. B. Losee With Pearsall
The Silas E. Pearsall Co., New York, Victor
jobber, announced recently that E. B. Losee, one
of the most popular members of the New York
Victor traveling fraternity, had joined the com-
pany's staff and would cover the territory in
northern New York. Mr. Losee has been identi-
fied with the Victor trade for many years, and
numbers among his friends Victor dealers
throughout the territory he will visit. He is
recognized as one of the most capable Victor
men covering New York State.
The interest in many cases is the real., net
profit on the sale.
Sonora Sales Booklets
for Dealers Handling Line
Eight-page Booklet on Sonoradio, Model No.
241, Radio Speaker Folder and Other Sales
Aids Issued
The Sonora Phonograph Co., New York, is
getting right behind its dealers in an intensive
Sonora Moving Picture Slides
campaign to produce business during the Sum-
mer months, according to L. K. Lincoln, adver-
tising manager. Mr. Lincoln's department has
been unusually busy and has produced a wealth
of attractive as well as effective mailing pieces
for Sonora dealers' sales ammunition.
Among the recent pieces of Sonora dealers'
sales literature are an eight-page booklet cover-
ing the advantages of Sonoradio Model No.
241, phonograph and radio unit, an attractive
three-color radio speaker folder and a Sonora
portable folder, also in three colors, all of which
are very attractive.
All Sonora dealers will be supplied with this
material in large quantities. In addition the
advertising department of the Sonora Phono-
graph Co. has prepared striking lantern slides
for motion picture theatre advertising, counter
and window display cards, window strips, blot-
ters and posters.
Buys Leslie's Music House
URBANA, III., June 13.—Leslie's Music House,
which has been conducted here for fourteen
years by Mayor Frank M. Leslie, has been pur-
chased by B. A. Strauch, who has been in the
photography business in Champaign for several
years. The store handles Victrolas and Victor
records and some other musical accessories. Mr.
Strauch will conduct the music business inde-
pendent from his Photocraft Shop on Wright
street for the present.
Death of Warren G. Jordan
BANGOR, ME., June 14.—Warren G. Jordan, direc-
tor of the Andrews Music House Co., with which
he had been connected for many years, died
here recently at the age of 56. He was a prom-
inent Odd Fellow and is survived bv his widow.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions,
Future scanning projects are planned by the International Arcade Museum Library (IAML).