Music Trade Review

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THE
MUSIC TRADE
REVIEW
JUNE 14, 1924
Co-operation
Appreciation
The house whose watchword is service must have, if it is to be
wholly efficient, the co-operation and appreciation of those whom
it serves, for thus the house is stimulated to greater efforts and
those it serves receive greater benefit. Success is crowning our
efforts and we take this opportunity to thank our customers for
their cooperation and appreciation (as will be seen by l e t t e r s
printed below), and to assure them of our intention to keep up the
good work.
WHAT THEY SAY
"Received your letter regarding Miss Agnes C. of this city and
we thank you for referring the matter to us. We hope to have
the pleasure of receiving her order for at least fifty copies of
the numbers she selects. Again thanking you for referring the
matter to us, we are"—THOS. GOGGAN & BRO., Houston, Tex.
"I thought you might be interested to know that since January
first we have seven times taken advantage of ordering one hundred
of your copyrights to obtain the discount of two-thirds. I wish
other firms might do likewise."—CHARLES W. HOMEYER,
Boston, Mass.
"In reply to yours of March 31st, we have delivered the iiiusic
to Mrs. Chase, who is, as you suspected, a customer of ours. We
thank you for the manner in which you have handled this and
other direct orders. We appreciate it."- THE MUSIC STORE
(JE THK J. L. HUDSON COMPANY, Detroit, Mich.
"We have received the Ditson Novelty List for April, and a
copy is being put in with each purchase of music."—KELLEY
& COWLES, INC., Hartford, Conn.
"It ought to encourage the American composer to know that
at the present time, perhaps as never before, steady and intelli-
gent effort is being made by the publishers to further the sale
of his work. We were particularly impressed by the true talk in
the Eebruary issue of the monthly bulletin which the Ditson
house sends out to all dealers."—MUSICAL COURIER.
"Most of the literature for mail-order business comes to the
dealer without cost. It carries his imprint and everything is
done to encourage the opening of business in that direction.
Such houses as the Oliver Ditson Co. and the B. F. Wood Music
Co., among others, go a long way to encourage the dealer ac-
tivities in this direction. Return privileges are accorded on
material for schools, colleges, teachers, etc. The placing of selec-
tions before prospective purchasers allows for reasonable time
for the compositions and other matter to be gone over thor-
oughly. The dealer who contemplates enlarging his activities
in this direction will find the utmost co-operation from the pub-
lishers. A resume of some of the plans of the Oliver Ditson
Co. to care for the dealer's needs, protect his territory and as-
sure him of an enlargement of his business, is one of those out-
standing co-operative moves that should be given the attention of
every dealer."—MUSIC TRADE REVIEW, Jan. 12, 1924.
"We are in receipt of your favor enclosing names of music
prospects in our territory. Please accept our thanks for your
courtesy and be assured that we will see that they are advised
of the new DITSON numbers in which they would be in-
terested." —S. ERNEST PHILPITT & SON, Washington, I). C
"I acknowledge receipt of the special delivery package con-
taining copies of your Novelty List and regular trade discount
circular. I must say that you are doing this work very thoroughly
and your courage in handling the proposition in this manner cer-
tainly deserves commendation. I also wish to compliment you
upon the very excellent manner in which your advertising matter
is. gotten up. Trusting that all your efforts along these lines
may lie crowned to continued success, 1 am, II. B. MACCOY,"
for THEODORE PRESSER COMPANY, Philadelphia, Pa.
"We acknowledge receipt of your favor of the Hlh referring to
an order sent you by Miss Littlejohii for octavo music. We
thank you for referring this order to us and will deliver to Miss
Littlejohii. This is the kind of co-operation we appreciate."—
J. R. REED MUSIC CO., Austin, Tex.
"We are in receipt of your letter advising us that you are
shipping to us 500 of the community song sheets for the account
of the Rotary Club here. We have received the music and have
delivered same to the Rotary Club with bill."— G. SCHIRMER
OF LOUISIANA INC., New Orleans, La.
"The headline notices you have printed in the Ditson Novelty
List of January, advising all who read and are interested, to
purchase their music from their local dealers, is a mighty fine
piece of publicity work, and I appreciate it very much indeed.
If announcements of that kind do not get whole-hearted support
and co-operation from all of the dealers for your house, then
there must be something wrong with the dealer."—PAUL A.
SCHMITT, Minneapolis, Minn.
"Mr. F.—, many years ago, was in the sheet music business,
and possibly thought that by sending his order direct to you,
he would receive a better discount than if he had placed his
order through me. I appreciate the way in which you have
handled this matter, and the courtesy extended to me. I
promptly notified Mr. F.—• of the music being here and it has
been delivered to him."—PAUL A. SCHMITT, Minneapolis, Minn.
"We thank you for the liberal spirit exhibited in recommending
patronage of the local dealer. We will endeavor to place your
catalogues where they will do the most good, by mailing to our
best musicians and teachers."—WOOD BROS., Pittsfield, Mass.
Tremont St.
OLIVER DITSON COMPANY, 178-179
BOSTON
East 34th St.
CHAS. H. DITSON & CO., 8-10-12
NEW YORK