Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
6
THE
MUSIC TRADE
REVIEW
JUNE 7, 1924
Find Out During the Convention!
In the cool hours of evening
~ music soothes and refreshes
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HARDMAN
How to Gain a Monopoly
of the Piano Business
—for 3 solid months
Only two types of merchants can profit from this plan . . .
they are Hardman dealers and those seeking an exclusive
agency for Hardman instruments. Unless you belong to
out of these classes, read no further.
*
*
*
The following conclusions have been reached after careful
analysis by experienced Hardman merchants:
One of the finest times to advertise strongly and
consistently is not when all your competitors are
doing the same, but when they are inactive—where
tradition has caused them to take their foot off the
accelerator and coast.
It is at such a time that you can monopolize business in
your section.
Your advertising has no competition.
You get not only your normal share, but your competitors'.
Your messages are doubly—even triply—effective.
There is no other advertiser to distract your prospects'
attention—no other name to intrude and weaken buyers'
decisions, causing them to "shop around."
While you are at the convention come into Hardman House
and see this new "cooling breeze" copy while tradition is
putting your competitors to sleep.
These advertisements are different—unlike any other piano
advertising. They are the result of careful psychological
analysis of market conditions. They dig deep down to the
roots of human emotion. They weave glamour and romance
about music—awaken longing.
It is this new kind of advertising that is going to enable you
to monopolize business this summer while your competitors
grumble. Come in during the convention and get the com-
plete details of this plan.
HARDMAN, PECK & GO.
433 FIFTH AVENUE, NEW YORK
E I G H T Y -
T H R E E
Y E A R S
O
F
F I N E
P I A N O
M A K I N G