Music Trade Review

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MAY
THE
31, 1924
MUSIC TRADE
REVIEW
49
Station
Tfits/
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MAN
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Richmond Music Supply Corp. Announces
Full Stocks to Supply Dealers' Wants
Maurice Richmond States Arrangements Have Been Completed by Which Practically All Publica-
tions Can Be Supplied Almost Immediately at the Regular Discounts
"V/fANY of the publishers and dealers have
been crying for the want of a clearing
house in New York City. Why New York City?
Recause it is the logical point—the majority of
publishers are located here—and almost every-
thing in music is procurable in the city.
Since the publication of Richmond Standard
Music Guide, a comprehensive catalog of the
best-known standard compositions, the Rich-
mond Music Supply Corp. increased its stand-
ard stock, in order to be in a position to supply
the trade with any title listed in the catalog.
Now, however, it has gone further than that
and is carrying a complete stock of every well-
known standard publisher's catalogs.
The Richmond Music Supply Corp. has suc-
ceeded in gaining the confidence and co-opera-
tion of all the standard publishers, who realize
the value of a "dealer's jobber." The majority
of publishers do not care to be bothered with
the small and infrequent orders from the deal-
ers, whereas, a combined order from a jobber is
really worth while.
The Richmond Music Supply Corp. realized
there would be no advantage to the dealer in
sending their wants to it, unless it could
offer the publisher's discounts. That is why it
has been in communication with all of the stand-
ard publishers and has made arrangements with
them that will enable the company to quote the
same rates. While the margin of profit for the
jobber will be small, it is sufficient to warrant
this service to the trade.
In addition to the stock on hand the Rich-
mond Music Supply Corp. plans to have a card
and wrapper system for all new publications.
The publishers have agreed to keep in constant
communication with the jobber, advising him of
all new releases. Any titles submitted will be
immediately listed on a card or a copy placed in
a wrapper.
It is safe to say that any order submitted to
the Richmond Music Supply Corp. will be filled
"complete"—but in rare instances where a num-
ber is not in stock, it will be procured in the
shortest possible time or a reason given for the
omission.
Within the next thirty days it is hoped to
have all plans completed and every copy placed
on the shelf.
The publisher can do one of two things in
order to give the dealer the information he is
looking for. He can give the company gratis a
copy of every new issue for its files or he can
give it the information to be recorded in a card
index which will cover the same purpose.
T. Morse Passes Away
After a Brief Illness
Well-known Composer of Popular Songs Suc-
cumbs to Attack of Pneumonia While Ap-
parently Recovering—A Veteran in His Field
Theodore Morse, the well-known songwriter,
familiarly known to his friends and the trade
as "Teddy," died at his home in New York City
Theodore Morse
on Sunday last. Mr. Morse was well on the
road to recovery following a double attack of
pneumonia and he had planned a short rest
and a resumption of his duties as manager of
the mechanical reproduction department of Leo
Feist, Inc.
WORRIED
Among composers and songwriters Theodore
Morse was referred to as "The Old Melody
Master." He was a friend of the young song-
writers, frequently helping them out in com-
posing their melodies or in other difficulties.
In that manner he was co-author of many songs
for which he neither asked nor received credit.
He was considered one of the best historians
on musical matters, particularly relating to pop-
ular songs, in the country.
He was widely known to the trade and, be-
sides having his name appear on some inter-
nationally known compositions, he toured the
country for several seasons as pianist with the
"Eight Popular Victor Artists."
Among his best known songs were "Dear
Old Girl," "Blue Bell," "M-O-T-H-E-R," "Way
Down in My Heart I've Got a Feeling for
You," "Arra-Wanna," "Keep a Cozy Little
Corner in Your Heart for Me," "Little Boy in
Blue" and "Sing Me Love's Lullaby."
Mr. Morse is survived by his widow, Dorothy
T. Morse. Funeral services were held at the
Campbell Funeral Church on Wednesday
morning.
An Indianapolis Dealer
INUIANAPOUS, IN P., May 11.—Miss L. K. Black,
dealer in sheet music, is enjoying a steady busi-
ness in all publications. Miss Black has built up
a clientele not only throughout Indiana, but
gathers orders from Ohio, Kentucky and other
neighboring States. This store believes in go-
ing after the business and keeping a customer
satisfied. Every month they make up a four-
sheet bulletin that carries the name and price
of every popular number, including popular or-
chestrations, band arrangements, sacred songs,
classical songs; in fact, every song is classified
and priced. In addition this store encloses on
a separate sheet the choruses of the month's
two most popular songs and suggests the titles
of about six other hits. Every week the orches-
tras of the Circle and Apollo Theatres feature
sonic popular song as a special number, which is
taken advantage of by Miss Black, who posts
photographs in the windows of her store calling
the attention of the public to this fact. These
modes of advertising this store has been found
verv successful.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
The Superiority of the
MOST POPULAR MUSIC BOOKS
has won for them the envy of all
other publishers of music books
Hinds, Hayden & Eldredge, Inc., Publishers, New York City