Music Trade Review
Issue: 1924 Vol. 78 N. 22 - Page 47
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
THE
31, 1924
Leedy Dealers Tie Up
With Whiteman Tour
Famous Orchestra, Using Leedy Equipment,
Gives Dealers Fine Opportunity for Direct
Advertising
INDIANAPOLIS, IND., May 24.—The present tour
of the Paul Whiteman Orchestra is proving to
be an excellent tie-up for music merchants who
handle the Leedy line of drums, according to
George H. Way, sales manager of the Leedy
Mfg. Co. George Marsh, drummer with this
famous orchestra, has a complete section of
Leedy equipment and the Leedy sales and ad-
vertising department has supplied dealers in the
cities played by Paul Whiteman and His Or-
chestra with handsome posters featuring Marsh
and Leedy drums.
When the orchestra appeared at the Murat
Theatre here last week Mr. Whiteman and his
mother and Mr. Marsh were met at the railroad
station by Mr. Way and driven about the city
for about two hours, visiting the Motor Speed-
way and other points of interest. At the invita-
tion of A. W. Kuerst, secretary of the Leedy
Mfg. Co., and president of the Murat Shrine
Band, Mr. Whiteman and most of the members
of the orchestra attended the Sunday rehearsal
of the band.
The Whiteman poster, which is being dis-
tributed to all dealers who handle Leedy prod-
ucts, is a handsomely printed affair, thirteen
inches by eighteen inches. It shows Whiteman
and Marsh demonstrating a set of Leedy drums
and tympani and is captioned: "Four of a kind
that is hard to beat. Paul Whiteman—Leedy
drums—George W. Marsh—U. G. Leedy."
40 Years Making Violins
MARLUORO, MASS., May 24.—J. B. Beauchamp,
proprietor of Beauchamp's- Music Store at 469
Lincoln street, will shortly round out forty
years as a maker of violins. Mr. Beauchamp is
seventy-two years old and is at his store bright
T
HE LEADING MUSIC MER-
CHANT, the man who takes a
just pride in the fact that his mer-
chandise is a bit better is the type of
merchant we serve. "BOSTON" cases
are invariably sold by the quality dealer
for he knows that a satisfied customer
means a permanent customer. An hon-
est product, honestly sold, is the policy
upon which we have been building and
selling an increasing number of violin
cases every year. Correspondence in-
vited from dealers in places where we
are not at present represented. We can
supply a few high-grade dealers in sev-
eral cities with the agency for Boston
violin cases.
MUSIC TRADE
and early every day. Old wood that has already
been used in buildings is the best wood foi
violins, according to Mr. Beauchamp. He re-
cently purchased a thirty-foot beam from a
building being torn down here and made from
it three violins, all of the instruments having
remarkable tone.
Kansas City Dealer Ties
Up With Shrine Meeting
Informs Visiting Bands Its Repair Facilities Are
at Their Disposal While They Are Visiting
That City
KANSAS CITY, MO., May 24.—The
Crawford-
Rutan Co., band and orchestra instrument re-
tailers, 1013 Grand avenue, is tying up with the
coming national Shriners' convention to be held
here in June. Postcards are being sent broad-
cast featuring the store as an emergency hospi-
tal for Shriners' band instruments. The
Shriners' convention always means a great con-
clave of bands and bandsmen.
The card handles the invitation in a humor-
ous manner showing a comic cartoon of a pair
of Shriners bearing a stretcher load of band
instruments to the Crawford-Rutan headquar-
ters. The wording is as follows: "Wind-jam-
ming Noble. When that instrument balks or
is smashed! When that drum head busts!
When that trombone acts non-skid! No matter
what happens to your instrument you are in-
vited to take it for free emergency treatment to
our repair department."
Wood-wind
Instruments
Highest Standard
Quality Supreme
Have the Endorsement
of America's Foremost
Artists.
Send for our Catalog E.
Instruments for the Reed
Section of the Band.
100 Haverhill St.
Boston, Mass.
CASES for
Musical Instruments
For French Model Clarinet,
Cornet and Trumpet
Harry Pedler & Co.
Elkhart
Ind.
Charles A. Renie Reports Volume of Sales
From Advertising Campaign Appealing to
This Type of Buyer
KANSAS CITY, MO., May 24.—Charles A. Renie,
who handles a line of small goods, featuring
old violins, in conjunction with Smith, Barnes
& Strohber, reports good success from a simple
advertising policy. He states that his advertise-
ments in Kansas City papers bring him an ex-
cellent class of business from the surrounding
territory.
"The most desirable class of business in the
small goods line," says Mr. Renie, "comes from
the amateurs. During the past two years the
Kansas City public has shown an increasing in-
terest in music; they are coming to consider it
no longer as a luxury and amusement, but are
becoming more impressed with its educational
advantages. Thus for two years the music de-
partments in the public schools here have been
strongly advocated and highly developed, so
that there are hundreds of young people taking
a serious interest in music. By offering them
goods of sterling quality and having the proper
instruments to interest them and aid them in
their development, I find that through their
personal recommendations and through the ap-
proval of their teachers a business of the most
substantial nature can be developed. The or-
ganization of the symphony orchestra proposed
for Kansas City will tend to stimulate and en-
courage the amateurs, and after the first year
the effects of this should be felt by the trade.
The symphony will eventually be dependent
upon the amateur musicians of the city for sup-
port, for it is this class of people who pay their
dollar bills to attend the concerts. Consequently
it will be to the interest of the Symphony to
promote interest in the music departments of
the public schools and among the amateurs."
Mr. Renie has arranged a progressive sort of
window display that is effective. It consists
mainly of violins, with price cards. Each in-
strument is priced higher than the one before
it, ranging from $10 to $175. Beyond the $175
dollar fiddles are some of the rare old variety,
upon which are no price cards, their value being
left to considerations of their quality.
New
QEASAN
Features
Rack and Resonators.
The lightest Xylophones
with Resonators in the world.
The New Deagan Tilting Floor Rack.
R0N0
T H E O L D E S T AND
LARGEST MUSICAL
MERCHANDISE HOUSE
IN AMERICA
Exclusively Wholesale
ESTABLISHED 1 8 3 4
CBRV.NO §- SONM.
FROST & STONE
351-53 FOURTH AVE. NEWYORKCITV
51-53 Bergen St.
Victor Distributors
Brooklyn, N. Y.
Kansas City Dealer Finds
Amateurs Best Customers
Tempered Aluminum Floor
Incorporated
Boston Violin Case Co.
43
REVIEW
Write for agency proposition on these,
fast-selling Deagan Instruments
J. C. Deagan, Inc.
Deagan Building
1786 Beiteau Ave.
Chicago
MAY
THE
31, 1924
Leedy Dealers Tie Up
With Whiteman Tour
Famous Orchestra, Using Leedy Equipment,
Gives Dealers Fine Opportunity for Direct
Advertising
INDIANAPOLIS, IND., May 24.—The present tour
of the Paul Whiteman Orchestra is proving to
be an excellent tie-up for music merchants who
handle the Leedy line of drums, according to
George H. Way, sales manager of the Leedy
Mfg. Co. George Marsh, drummer with this
famous orchestra, has a complete section of
Leedy equipment and the Leedy sales and ad-
vertising department has supplied dealers in the
cities played by Paul Whiteman and His Or-
chestra with handsome posters featuring Marsh
and Leedy drums.
When the orchestra appeared at the Murat
Theatre here last week Mr. Whiteman and his
mother and Mr. Marsh were met at the railroad
station by Mr. Way and driven about the city
for about two hours, visiting the Motor Speed-
way and other points of interest. At the invita-
tion of A. W. Kuerst, secretary of the Leedy
Mfg. Co., and president of the Murat Shrine
Band, Mr. Whiteman and most of the members
of the orchestra attended the Sunday rehearsal
of the band.
The Whiteman poster, which is being dis-
tributed to all dealers who handle Leedy prod-
ucts, is a handsomely printed affair, thirteen
inches by eighteen inches. It shows Whiteman
and Marsh demonstrating a set of Leedy drums
and tympani and is captioned: "Four of a kind
that is hard to beat. Paul Whiteman—Leedy
drums—George W. Marsh—U. G. Leedy."
40 Years Making Violins
MARLUORO, MASS., May 24.—J. B. Beauchamp,
proprietor of Beauchamp's- Music Store at 469
Lincoln street, will shortly round out forty
years as a maker of violins. Mr. Beauchamp is
seventy-two years old and is at his store bright
T
HE LEADING MUSIC MER-
CHANT, the man who takes a
just pride in the fact that his mer-
chandise is a bit better is the type of
merchant we serve. "BOSTON" cases
are invariably sold by the quality dealer
for he knows that a satisfied customer
means a permanent customer. An hon-
est product, honestly sold, is the policy
upon which we have been building and
selling an increasing number of violin
cases every year. Correspondence in-
vited from dealers in places where we
are not at present represented. We can
supply a few high-grade dealers in sev-
eral cities with the agency for Boston
violin cases.
MUSIC TRADE
and early every day. Old wood that has already
been used in buildings is the best wood foi
violins, according to Mr. Beauchamp. He re-
cently purchased a thirty-foot beam from a
building being torn down here and made from
it three violins, all of the instruments having
remarkable tone.
Kansas City Dealer Ties
Up With Shrine Meeting
Informs Visiting Bands Its Repair Facilities Are
at Their Disposal While They Are Visiting
That City
KANSAS CITY, MO., May 24.—The
Crawford-
Rutan Co., band and orchestra instrument re-
tailers, 1013 Grand avenue, is tying up with the
coming national Shriners' convention to be held
here in June. Postcards are being sent broad-
cast featuring the store as an emergency hospi-
tal for Shriners' band instruments. The
Shriners' convention always means a great con-
clave of bands and bandsmen.
The card handles the invitation in a humor-
ous manner showing a comic cartoon of a pair
of Shriners bearing a stretcher load of band
instruments to the Crawford-Rutan headquar-
ters. The wording is as follows: "Wind-jam-
ming Noble. When that instrument balks or
is smashed! When that drum head busts!
When that trombone acts non-skid! No matter
what happens to your instrument you are in-
vited to take it for free emergency treatment to
our repair department."
Wood-wind
Instruments
Highest Standard
Quality Supreme
Have the Endorsement
of America's Foremost
Artists.
Send for our Catalog E.
Instruments for the Reed
Section of the Band.
100 Haverhill St.
Boston, Mass.
CASES for
Musical Instruments
For French Model Clarinet,
Cornet and Trumpet
Harry Pedler & Co.
Elkhart
Ind.
Charles A. Renie Reports Volume of Sales
From Advertising Campaign Appealing to
This Type of Buyer
KANSAS CITY, MO., May 24.—Charles A. Renie,
who handles a line of small goods, featuring
old violins, in conjunction with Smith, Barnes
& Strohber, reports good success from a simple
advertising policy. He states that his advertise-
ments in Kansas City papers bring him an ex-
cellent class of business from the surrounding
territory.
"The most desirable class of business in the
small goods line," says Mr. Renie, "comes from
the amateurs. During the past two years the
Kansas City public has shown an increasing in-
terest in music; they are coming to consider it
no longer as a luxury and amusement, but are
becoming more impressed with its educational
advantages. Thus for two years the music de-
partments in the public schools here have been
strongly advocated and highly developed, so
that there are hundreds of young people taking
a serious interest in music. By offering them
goods of sterling quality and having the proper
instruments to interest them and aid them in
their development, I find that through their
personal recommendations and through the ap-
proval of their teachers a business of the most
substantial nature can be developed. The or-
ganization of the symphony orchestra proposed
for Kansas City will tend to stimulate and en-
courage the amateurs, and after the first year
the effects of this should be felt by the trade.
The symphony will eventually be dependent
upon the amateur musicians of the city for sup-
port, for it is this class of people who pay their
dollar bills to attend the concerts. Consequently
it will be to the interest of the Symphony to
promote interest in the music departments of
the public schools and among the amateurs."
Mr. Renie has arranged a progressive sort of
window display that is effective. It consists
mainly of violins, with price cards. Each in-
strument is priced higher than the one before
it, ranging from $10 to $175. Beyond the $175
dollar fiddles are some of the rare old variety,
upon which are no price cards, their value being
left to considerations of their quality.
New
QEASAN
Features
Rack and Resonators.
The lightest Xylophones
with Resonators in the world.
The New Deagan Tilting Floor Rack.
R0N0
T H E O L D E S T AND
LARGEST MUSICAL
MERCHANDISE HOUSE
IN AMERICA
Exclusively Wholesale
ESTABLISHED 1 8 3 4
CBRV.NO §- SONM.
FROST & STONE
351-53 FOURTH AVE. NEWYORKCITV
51-53 Bergen St.
Victor Distributors
Brooklyn, N. Y.
Kansas City Dealer Finds
Amateurs Best Customers
Tempered Aluminum Floor
Incorporated
Boston Violin Case Co.
43
REVIEW
Write for agency proposition on these,
fast-selling Deagan Instruments
J. C. Deagan, Inc.
Deagan Building
1786 Beiteau Ave.
Chicago
Future scanning projects are planned by the International Arcade Museum Library (IAML).