Music Trade Review
Issue: 1924 Vol. 78 N. 19 - Page 8
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE
MUSIC
TRADE
REVIEW
Volume of Business
has such a direct bearing on net profits that it is a matter of vital concern,
particularly in a period when sales are not so easy to make. The funda-
mental requirements to successful and continuous piano selling are
1.
2.
3.
4.
A sound and comprehensive line of pianos.
Factory selling cooperation.
Proper and economical financing.
A convincing manufacturer^ advertising campaign.
It did not just happen that in 1921, Weaver dealers did 82% as much
business as in 1920, while according to U. S. Department of Commerce
figures, the piano industry as a whole did only 64% as much business dur-
ing the depression of 1921 as the year before. Nor was it chance that
made 1923 the biggest Weaver year of all and has started 1924 with a larger
volume to date than the same period of 1923.
The inherent quality in the Weaver line of pianos had much to do with this
record since the best satisfied customers are always the biggest boosters for
the pianos they own.
The Weaver selling cooperation is too comprehensive to be described in
this limited space but it is a most important factor and one that is worth
looking into.
The distribution of the Weaver line is not limited to one system of financ-
ing but the needs of each individual dealer are studied and there is available
to him the system of financing that meets his particular requirements and
enables him to finance sales to all desirable customers in his territory on the
most economical basis. There are, also, liberal cash discounts for the cash
buyer. All Weaver financing is done by the Company itself without ex-
pensive overhead and inconvenience to the dealer.
The business of Weaver dealers has been much stimulated by the convinc-
ing advertising of the line in religious papers, farm journals, The Etude,
Musical America, and other publications. This advertising is done through
N. W. Ayer & Son, the largest, oldest, and strongest advertising agency in
the world.
There is good territory available to
live dealers who will apply in time.
Weaver Piano Co., Inc
Established fifty-four years ago
Factory and General Offices
York, Pa., U. S. A.
MAY IO, 1924
8
THE
MUSIC
TRADE
REVIEW
Volume of Business
has such a direct bearing on net profits that it is a matter of vital concern,
particularly in a period when sales are not so easy to make. The funda-
mental requirements to successful and continuous piano selling are
1.
2.
3.
4.
A sound and comprehensive line of pianos.
Factory selling cooperation.
Proper and economical financing.
A convincing manufacturer^ advertising campaign.
It did not just happen that in 1921, Weaver dealers did 82% as much
business as in 1920, while according to U. S. Department of Commerce
figures, the piano industry as a whole did only 64% as much business dur-
ing the depression of 1921 as the year before. Nor was it chance that
made 1923 the biggest Weaver year of all and has started 1924 with a larger
volume to date than the same period of 1923.
The inherent quality in the Weaver line of pianos had much to do with this
record since the best satisfied customers are always the biggest boosters for
the pianos they own.
The Weaver selling cooperation is too comprehensive to be described in
this limited space but it is a most important factor and one that is worth
looking into.
The distribution of the Weaver line is not limited to one system of financ-
ing but the needs of each individual dealer are studied and there is available
to him the system of financing that meets his particular requirements and
enables him to finance sales to all desirable customers in his territory on the
most economical basis. There are, also, liberal cash discounts for the cash
buyer. All Weaver financing is done by the Company itself without ex-
pensive overhead and inconvenience to the dealer.
The business of Weaver dealers has been much stimulated by the convinc-
ing advertising of the line in religious papers, farm journals, The Etude,
Musical America, and other publications. This advertising is done through
N. W. Ayer & Son, the largest, oldest, and strongest advertising agency in
the world.
There is good territory available to
live dealers who will apply in time.
Weaver Piano Co., Inc
Established fifty-four years ago
Factory and General Offices
York, Pa., U. S. A.
MAY IO, 1924
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