Music Trade Review
Issue: 1924 Vol. 78 N. 18 - Page 7
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
3, 1924
can be served quickly and efficiently. A. G.
Weber, manager of the store, has been asso-
ciated with it for many years and is well known
in this part of the State.
Chattanoga
Chattanoga merchants are very proud of their
city, all are loud in proclaiming the growth
shown in the last few years and in pointing with
enthusiasm to the future possibilities. One
thing certain, the interest of its people in musi-
cal activities is indeed real, for the past season
the greatest interest was shown in the operatic
appearances which finished with a profit far
above the fondest hopes of the promoters. The
Chicago Civic Opera Company appeared here
under the auspices of the local Chamber of
Commerce. Its three performances were at-
tended by 14,284 people and the Chamber, after
paying all expenses, had a surplus of $7,191.70
for next year's season.
The opera was staged in the new auditorium
which the city completed at a large cost and
which will seat over 50,000 people.
There is a large amount of manufacturing
done here of many varied kinds which gives
steady employment that is conducive to a
healthy retail business. There is a diversified
demand for musical instruments, as the city has
a large, cultured population who are purchasers
of the high grades. There is also a large popu-
lation of factory help who constitute a buying
power for the middle-grade player-piano and
upright. Consequently dealers here are doing
a healthy business as the percentage of sales is
evenly distributed in all grades of instruments.
J. W. Shaw, who for many years was con-
nected with the Cable Company and who had
charge of its retail store here for thc^ past
few years, is now manager of the large piano
department of the Sterchi Bros, store. Mr.
Shaw is widely known in the piano field in the
State. As his home is here, he made this change
when the Cable Company closed this branch
rather than go to some other Cable manager-
ship in some other city. He has a very fine
department in his new location and he con-
fidently expects to increase sales to a consider-
able degree, through his wide experience and
high reputation of the Sterchi store.
The Southern-Standard Music Co. is pre-
paring to move into a larger store a few doors
above its present location, where it will have
twice the space of the present quarters. L. G.
Deeringprop started this business a few years
ago in a modest way and has been remarkably
successful in building a large volume. The new
store will be, when completed, one of the best
equipped in the city.
The Rains Piano Co. is now located in its
new store on the main business street, where
it moved from a side street a few months ago.
The store last week acquired the Victor line,
which it will feature in conjunction with its
piano lines. The store carries a complete stock
of Kimball and Wurlitzer pianos.
Knoxville
Knoxville, the northernmost city in the State,
is ideally located geographically as a distributing
center for the entire State as well as the border-
ing one. It has excellent railroad facilities that
branch out in all directions, thereby giving an
outlet for merchandise that permits quick de-
livery to all points. It has a wealth of indus-
try, manufacturing being carried on on a large
scale. The mountains about it contain large
veins of marble which is famous the world over
for its high quality, as well as its distinctive
coloring. This is a large industry that employs
many hundreds of skilled labor, who are a de-
sirable source of sales for the music dealer.
Through the State the city is spoken of in the
highest terms for its progressiveness and re-
markable growth.
I was told in other cities that Knoxville had
a large number of music dealers, and this I
found to be true, as they are legion in numbers.
Despite that they all seem to be doing a
normal business, which, on the face of it, proves
that there is a large field available in which to
develop sales
THE MUSIC TRADE REVIEW
I had a very interesting interview with F. A.
Clark, head of the Clark, Jones & Sheely
Stores, who was keenly optimistic over the
prospects for the balance of the year. He has
with him in this store his two sons, who were
both engaged in closing a prospect for a
Duo-Art while I was visiting their father. Mr.
Clark is very active in the musical life of the
city and is instrumental in bringing here many
artists in concert. The second floor of the store
contains an auditorium of considerable size,
which is used by all the musical organizations
and which brings to the store the leading musi-
cal people and which has produced many sales
of high-grade instruments.
Leonard Lamb, manager of the Cable Piano
Co. store here, is one of the best known men
in the city, where he has a host of friends.
Besides managing this successful business, he
finds time to attend to the duties of secretary
of the local Club of Rotarians. Mr. Lamb has
been associated with the Cable Piano Co. for a
period of fourteen years and has been con-
nected with the Knoxville store for the past
seven, where he has been highly successful.
The piano and talking machine department of
the Knoxville Outfitting Co. is now settled in a
new store recently erected by this large con-
cern. John A. Gentry, well known in the music
field here, is in charge and no doubt will meet
with success in his new position. The store is
to feature the Victor talking machine and the
Cable-Nelson line of pianos.
The East Tennessee Music Co., which is con-
ducted by W. F. Lawson and George Brown,
both well-known figures in the piano retail field,
is making preparations to move into a new store
a few doors below its present location. The
new store is to be three times the size of the
present location.
Hardman Sends Out
Dealers' Advertisements
Six New Pieces of Copy Featuring Hardman
and Harrington Pianos Embodied in a Single
Folder
A new Hardman data folder, containing six
representative layouts for dealers' use in their
local advertising campaign, has been released
to the trade this week by Hardman, Peck &
Co., New York. The folder contains an inter-
esting preface under the caption: "Are You 'AH
Set' for More Business, or, Are You Merely
'Set' in Your Ways?" On the cover of the
folder is a facsimile of newspaper clippings of
miscellaneous sales records in all lines of busi-
ness. A significant red arrow points from this
to a blocked caption at the foot of the page,
"Business is just about as good as you make it.
How good do you want it to be?" The layouts
are devoted to both Harrington and Hardman
models and embrace clean, sharp copy, showing
both instruments in artistic settings. Each ad-
vertisement announces the Hardman piano as
the official instrument of the Metropolitan
Opera House.
Victrola No. I l l
$225
Electric, $265
Mahogany, oak or walnut
Victor supremacy
is the supremacy
of performance
Of performances p a s t
and present. Just as the
Victor has o c c u p i e d its
position of leadership for a
quarter-century, so it con-
tinues to lead the way in
the talking-machine in-
dustry.
Victrola No. 405
$250
Electric, $290
Walnut
Other styles $25 to $1500
Rhodes Opens Branch Store
LITCHFIELD, O., April 26.—The formal opening
of the J. H. Rhodes branch music store was
held here recently and entertained many visi-
tors during the day of dedication. The concern
has arranged to handle Gulbransen, Adam
Schaaf and Chickering Bros, pianos and also
Victrolas and records, being the same lines
carried in the Hillsboro store. Mrs. Louise
Hood Rahmeyer, of Litchfield, has been en-
gaged as manager of the local branch.
New Factory Superintendent
NoRWALK, O., April 26.—Henry C. Schwartz has
been promoted to the position of factory man-
ager of the United Piano Corp. here, to succeed
Archibald Mr.Lane, who has resigned.
"HIS MASTER'S VOICE"
Victrola
REG US.PAT OFF
Look tinder the lid and on the labels
for these Victor trade -marks
Victor Talking
Machine Co.
Camden, N. J.
MAY
3, 1924
can be served quickly and efficiently. A. G.
Weber, manager of the store, has been asso-
ciated with it for many years and is well known
in this part of the State.
Chattanoga
Chattanoga merchants are very proud of their
city, all are loud in proclaiming the growth
shown in the last few years and in pointing with
enthusiasm to the future possibilities. One
thing certain, the interest of its people in musi-
cal activities is indeed real, for the past season
the greatest interest was shown in the operatic
appearances which finished with a profit far
above the fondest hopes of the promoters. The
Chicago Civic Opera Company appeared here
under the auspices of the local Chamber of
Commerce. Its three performances were at-
tended by 14,284 people and the Chamber, after
paying all expenses, had a surplus of $7,191.70
for next year's season.
The opera was staged in the new auditorium
which the city completed at a large cost and
which will seat over 50,000 people.
There is a large amount of manufacturing
done here of many varied kinds which gives
steady employment that is conducive to a
healthy retail business. There is a diversified
demand for musical instruments, as the city has
a large, cultured population who are purchasers
of the high grades. There is also a large popu-
lation of factory help who constitute a buying
power for the middle-grade player-piano and
upright. Consequently dealers here are doing
a healthy business as the percentage of sales is
evenly distributed in all grades of instruments.
J. W. Shaw, who for many years was con-
nected with the Cable Company and who had
charge of its retail store here for thc^ past
few years, is now manager of the large piano
department of the Sterchi Bros, store. Mr.
Shaw is widely known in the piano field in the
State. As his home is here, he made this change
when the Cable Company closed this branch
rather than go to some other Cable manager-
ship in some other city. He has a very fine
department in his new location and he con-
fidently expects to increase sales to a consider-
able degree, through his wide experience and
high reputation of the Sterchi store.
The Southern-Standard Music Co. is pre-
paring to move into a larger store a few doors
above its present location, where it will have
twice the space of the present quarters. L. G.
Deeringprop started this business a few years
ago in a modest way and has been remarkably
successful in building a large volume. The new
store will be, when completed, one of the best
equipped in the city.
The Rains Piano Co. is now located in its
new store on the main business street, where
it moved from a side street a few months ago.
The store last week acquired the Victor line,
which it will feature in conjunction with its
piano lines. The store carries a complete stock
of Kimball and Wurlitzer pianos.
Knoxville
Knoxville, the northernmost city in the State,
is ideally located geographically as a distributing
center for the entire State as well as the border-
ing one. It has excellent railroad facilities that
branch out in all directions, thereby giving an
outlet for merchandise that permits quick de-
livery to all points. It has a wealth of indus-
try, manufacturing being carried on on a large
scale. The mountains about it contain large
veins of marble which is famous the world over
for its high quality, as well as its distinctive
coloring. This is a large industry that employs
many hundreds of skilled labor, who are a de-
sirable source of sales for the music dealer.
Through the State the city is spoken of in the
highest terms for its progressiveness and re-
markable growth.
I was told in other cities that Knoxville had
a large number of music dealers, and this I
found to be true, as they are legion in numbers.
Despite that they all seem to be doing a
normal business, which, on the face of it, proves
that there is a large field available in which to
develop sales
THE MUSIC TRADE REVIEW
I had a very interesting interview with F. A.
Clark, head of the Clark, Jones & Sheely
Stores, who was keenly optimistic over the
prospects for the balance of the year. He has
with him in this store his two sons, who were
both engaged in closing a prospect for a
Duo-Art while I was visiting their father. Mr.
Clark is very active in the musical life of the
city and is instrumental in bringing here many
artists in concert. The second floor of the store
contains an auditorium of considerable size,
which is used by all the musical organizations
and which brings to the store the leading musi-
cal people and which has produced many sales
of high-grade instruments.
Leonard Lamb, manager of the Cable Piano
Co. store here, is one of the best known men
in the city, where he has a host of friends.
Besides managing this successful business, he
finds time to attend to the duties of secretary
of the local Club of Rotarians. Mr. Lamb has
been associated with the Cable Piano Co. for a
period of fourteen years and has been con-
nected with the Knoxville store for the past
seven, where he has been highly successful.
The piano and talking machine department of
the Knoxville Outfitting Co. is now settled in a
new store recently erected by this large con-
cern. John A. Gentry, well known in the music
field here, is in charge and no doubt will meet
with success in his new position. The store is
to feature the Victor talking machine and the
Cable-Nelson line of pianos.
The East Tennessee Music Co., which is con-
ducted by W. F. Lawson and George Brown,
both well-known figures in the piano retail field,
is making preparations to move into a new store
a few doors below its present location. The
new store is to be three times the size of the
present location.
Hardman Sends Out
Dealers' Advertisements
Six New Pieces of Copy Featuring Hardman
and Harrington Pianos Embodied in a Single
Folder
A new Hardman data folder, containing six
representative layouts for dealers' use in their
local advertising campaign, has been released
to the trade this week by Hardman, Peck &
Co., New York. The folder contains an inter-
esting preface under the caption: "Are You 'AH
Set' for More Business, or, Are You Merely
'Set' in Your Ways?" On the cover of the
folder is a facsimile of newspaper clippings of
miscellaneous sales records in all lines of busi-
ness. A significant red arrow points from this
to a blocked caption at the foot of the page,
"Business is just about as good as you make it.
How good do you want it to be?" The layouts
are devoted to both Harrington and Hardman
models and embrace clean, sharp copy, showing
both instruments in artistic settings. Each ad-
vertisement announces the Hardman piano as
the official instrument of the Metropolitan
Opera House.
Victrola No. I l l
$225
Electric, $265
Mahogany, oak or walnut
Victor supremacy
is the supremacy
of performance
Of performances p a s t
and present. Just as the
Victor has o c c u p i e d its
position of leadership for a
quarter-century, so it con-
tinues to lead the way in
the talking-machine in-
dustry.
Victrola No. 405
$250
Electric, $290
Walnut
Other styles $25 to $1500
Rhodes Opens Branch Store
LITCHFIELD, O., April 26.—The formal opening
of the J. H. Rhodes branch music store was
held here recently and entertained many visi-
tors during the day of dedication. The concern
has arranged to handle Gulbransen, Adam
Schaaf and Chickering Bros, pianos and also
Victrolas and records, being the same lines
carried in the Hillsboro store. Mrs. Louise
Hood Rahmeyer, of Litchfield, has been en-
gaged as manager of the local branch.
New Factory Superintendent
NoRWALK, O., April 26.—Henry C. Schwartz has
been promoted to the position of factory man-
ager of the United Piano Corp. here, to succeed
Archibald Mr.Lane, who has resigned.
"HIS MASTER'S VOICE"
Victrola
REG US.PAT OFF
Look tinder the lid and on the labels
for these Victor trade -marks
Victor Talking
Machine Co.
Camden, N. J.
Future scanning projects are planned by the International Arcade Museum Library (IAML).