Music Trade Review
Issue: 1924 Vol. 78 N. 15 - Page 60
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
54
THE
MUSIC TRADE
REVIEW
APRIL 12,
1924
THE TALKING MACHINE TRADE
Charles G. Henry Joins
the Sonora Organization
Well-known Radio Engineer to Co-operate With
Sonora Dealers in Studying Radio Distribu-
tion and Merchandising
The Sonora Phonograph Co., Inc., has an-
nounced the engagement of Charles C. Henry,
radio engineer, formerly with the Federal Tele-
graph & Telephone Co., Inc. Mr. Henry has
a very thorough knowledge of and experience
in radio science, both from an engineering and
sales standpoint. His principal duties with
Sonora will be to advise and work with Sonora
distributors and dealers on all problems of mar-
keting, installing and operating Sonora radio
products.
Mr. Henry is a graduate of Massachusetts
Institute of Technology. He joined the nav>
in 1917 and served for two years, during which
time he was engaged in training at the Harvard
Naval School, later becoming instructor at the
same school, and as radio direction finder ex-
pert, supervising the Atlantic Coast installation
and tests with headquarters at Charlestown
Navy Yard. After leaving the navy he became
the regular electrician at the Charlestown Navy
Yard.
Previous, to his naval service he served six
months as a commercial radio operator, travel-
ing many thousands of miles on the Atlantic
Ocean touching parts as far south as Buenos
Aires and as far east as Rotterdam.
Mr. Henry's association with the Federal Co.
covered two and a half years, starting when the
Federal Co. had little to sell other than trans-
formers and jacks, at which time he worked on
a commission basis during his spare time. He
was rapidly promoted from New England sales
manager at Boston to Eastern sales manager at
New York City, and finally to the position of
assistant general manager, with headquarters at
Buffalo.
Mr. Henry has come to the Sonora Phono-
rraph Co. with the avowed intention of making
Sonora distributors and dealers the best trained
radio merchandisers in the country. As they
stand they are unusually well trained in the
proper method of marketing musical instru-
ments, having a distinct advantage over the
electrical jobbers and dealers.
Another feature of his work will be the super-
vision of exacting tests and inspection of the
Sonora products before they are shipped from
the factory. Every radio unit will be carefully
checked for mechanical and electrical inspection
and will be given operation tests which will
guarantee satisfactory operation after it is in-
stalled in the user's home.
H. B. Haring With Sonora
The Sonora Phonograph Co., Inc., New York,
has announced' the appointment of H. B. Haring
as a member of its staff of special representa-
tives of the sales department in the field. Mr.
Haring was formerly with the Columbia Phono-
graph Co., with which concern he built up a
splendid reputation as a salesman. He brings
with him a wealth of experience in the phono-
graph field to aid him in his work with Sonora
dealers. He left last week on his first trip
through New York State.
St. Paul Stores Fire Damaged
ST. PAUL, MINN., April 5.—The Sonora Phono-
graph Shop and the Brunswick Phonograph
Shop, both on the first floor at 22-26 West
Sixth street, here, were damaged in a recent
fire to the extent of $1,000 each. The origin
of the fire has not been determined, but it is
believed to have started in a small workshop
in the rear of the first floor.
phonograph division. Mr. Miller was presented
with a gorgeous silver set, including a hand-
some cocktail shaker.
Farewell Dinner Given to
Retiring Vice-President
James Kerr, manager of the Chicago radio
shows, held at the Coliseum in that city for the
past two years, announced last week that his
organization, the Radio Manufacturers' Show
Association, had decided to conduct a radio ex-
position in New York in addition to its show
in Chicago each year. Madison Square Garden
has been secured for this show, which will be
held September 22 to 28. Dates for the third
annual Chicago show have been announced as
November 18 to 25.
C. P. Miller, Vice-president and General Man-
ager of New York Division, of Brunswick Co.,
Honored at Dinner
A farewell dinner, attended by the chief ex
ecutives of the New York and Chicago divisions
of the Brunswick-Ralke-Collender Co., was
given Wednesday evening, April 2, at the Hotel
McAlpin in honor of C. P. Miller, who is re
tiring as vice-president and general manager of
the New York division, a position he has held
since 1900. Mr. Miller has been associated with
the Brunswick-Balke-Collender Co. for fo ty
nine years and will be retained in the future
in a semi-advisory capacity at the Chicago
office.
The principal addresses of the evening were
made by B. E. Bensinger, president of. the com-
pany, and P. L. Deutsch, secretary of the Chi
cago division. T. A. Dwyer, secretary of the
New York division, acted as toastmaster and
P. A. Ware and H. A. Beach represented the
To Conduct Radio Exposition
Opens Phonograph Dept.
DELAWARE, ()., April 5.—The Waits Music Co.
has just finished the remodeling of their store
at 20 South Sandusky street, opening to the
public a large phonograph department, featur-
ing the Starr, Edison and Columbia phono-
graphs and records.
This popular and growing concern also car-
ries a splendid line of pianos and players, in-
cluding the Starr, Weaver, Wegman and Gor-
don & Son line of instruments, besides a full
assortment of small musical merchandise.
Telling the Prospect Why He Should
Buy a Machine at a Certain Store
How the Woodward Music Store, Brooklyn, Provides Customers With Banks and Urges Saving
for the First Payment on a Machine and for Instalments, Related by Frank V. Faulhaber
O.vE determined sales methods are abso-
lutely necessary to-day in order to stimulate
business in talking machines and records, by rea-
son of the greater competition and the many
other fields of interest beckoning the people.
Surely there are many possibilities here even in
the way of newspaper advertising, canvassing,
sales-letter work and the like, if only the talking
machine dealer will go about it whole-heartedly.
Recently one large dealer declared: "During
1924 we will have to make a greater bid for
the buying public's patronage. I feel the need,
for at least two reasons. So far as - our own
experience is concerned, sales usually drop the
opening months of the year, and that applies
to both machines and records and other musi-
cal instruments. Then we must not overlook
the popularity of radio, which day by day is
making greater headway. And it is more than
a belief with me that radio is going to cut
noticeably into our sales—unless a more vigor-
ous campaign in selling talking machines and
records is prosecuted."
In this connection it is interesting to note
the novel selling stunt undertaken by the Wood-
ward Music Store, of 585 Woodward avenue,
Brooklyn, N. Y., which gives six good reasons
why people should purchase a machine from
its shop. The six reasons as presented are:
"1. This is the only store in Ridgewood
where you can hear the Victor, Columbia,
Sonora, Brunswick and Recordion phonograph
played one beside the other so you can pick
the one you honestly like the best.
"2. The prices on phonographs are standard.
Our prices are the same exactly as those of
the big stores on Fulton street, Broadway,
Myrtle avenue or Fifth avenue, New York.
"3. We are in the neighborhood and can give
you better and quicker service than the big
fellows who don't care for your trade.
"4. We guarantee every machine we sell for
one year.
"5. For those who want to buy a phonograph
on time our bank plan is the easiest and most
reasonable way to do so.
"6. We charge no interest or bonus of any
kind on time payments."
The bank plan discussed by this store repre-
sents a new way of attracting business, par-
ticularly from those people who dislike or are
unable to pay down a large part of the pur-
chase price. And it is drawing attention by
reason of its very novelty. The bank plan of
the Woodward Music Store is explained as
follows:
"For a small payment we deliver the phono-
graph to your home. At the same time we
deliver a savings bank with a lock to which
we hold the key and in this bank you put only
20 cents every day. Imagine only 20 cents a
day and you have the phonograph all the time.
Odd pennies or nickels dropped into the bank
from time to time pay up your account almost
twice as fast as you expected.
"You bring the bank in twice a month, on the
fi:st and fifteenth, and we credit your account.
"Did you ever hear of a plan more simple
or easy or cheaper? And you have your choice
from the largest phonograph stock in Ridge-
wood."
Through this novel selling method the Wood-
ward Music Store, which sells also a compre-
hensive assortment of records of all makes, is
succeeding in stimulating sales where otherwise
business might not be done. Even the most
casual person with not much interest in musical
matters finds appeal in this attractive offer.
It is indicative of the sort of moves that talking
machine dealers can make to bring about more
and larger sales in both the talking machine
and record end of the business.
54
THE
MUSIC TRADE
REVIEW
APRIL 12,
1924
THE TALKING MACHINE TRADE
Charles G. Henry Joins
the Sonora Organization
Well-known Radio Engineer to Co-operate With
Sonora Dealers in Studying Radio Distribu-
tion and Merchandising
The Sonora Phonograph Co., Inc., has an-
nounced the engagement of Charles C. Henry,
radio engineer, formerly with the Federal Tele-
graph & Telephone Co., Inc. Mr. Henry has
a very thorough knowledge of and experience
in radio science, both from an engineering and
sales standpoint. His principal duties with
Sonora will be to advise and work with Sonora
distributors and dealers on all problems of mar-
keting, installing and operating Sonora radio
products.
Mr. Henry is a graduate of Massachusetts
Institute of Technology. He joined the nav>
in 1917 and served for two years, during which
time he was engaged in training at the Harvard
Naval School, later becoming instructor at the
same school, and as radio direction finder ex-
pert, supervising the Atlantic Coast installation
and tests with headquarters at Charlestown
Navy Yard. After leaving the navy he became
the regular electrician at the Charlestown Navy
Yard.
Previous, to his naval service he served six
months as a commercial radio operator, travel-
ing many thousands of miles on the Atlantic
Ocean touching parts as far south as Buenos
Aires and as far east as Rotterdam.
Mr. Henry's association with the Federal Co.
covered two and a half years, starting when the
Federal Co. had little to sell other than trans-
formers and jacks, at which time he worked on
a commission basis during his spare time. He
was rapidly promoted from New England sales
manager at Boston to Eastern sales manager at
New York City, and finally to the position of
assistant general manager, with headquarters at
Buffalo.
Mr. Henry has come to the Sonora Phono-
rraph Co. with the avowed intention of making
Sonora distributors and dealers the best trained
radio merchandisers in the country. As they
stand they are unusually well trained in the
proper method of marketing musical instru-
ments, having a distinct advantage over the
electrical jobbers and dealers.
Another feature of his work will be the super-
vision of exacting tests and inspection of the
Sonora products before they are shipped from
the factory. Every radio unit will be carefully
checked for mechanical and electrical inspection
and will be given operation tests which will
guarantee satisfactory operation after it is in-
stalled in the user's home.
H. B. Haring With Sonora
The Sonora Phonograph Co., Inc., New York,
has announced' the appointment of H. B. Haring
as a member of its staff of special representa-
tives of the sales department in the field. Mr.
Haring was formerly with the Columbia Phono-
graph Co., with which concern he built up a
splendid reputation as a salesman. He brings
with him a wealth of experience in the phono-
graph field to aid him in his work with Sonora
dealers. He left last week on his first trip
through New York State.
St. Paul Stores Fire Damaged
ST. PAUL, MINN., April 5.—The Sonora Phono-
graph Shop and the Brunswick Phonograph
Shop, both on the first floor at 22-26 West
Sixth street, here, were damaged in a recent
fire to the extent of $1,000 each. The origin
of the fire has not been determined, but it is
believed to have started in a small workshop
in the rear of the first floor.
phonograph division. Mr. Miller was presented
with a gorgeous silver set, including a hand-
some cocktail shaker.
Farewell Dinner Given to
Retiring Vice-President
James Kerr, manager of the Chicago radio
shows, held at the Coliseum in that city for the
past two years, announced last week that his
organization, the Radio Manufacturers' Show
Association, had decided to conduct a radio ex-
position in New York in addition to its show
in Chicago each year. Madison Square Garden
has been secured for this show, which will be
held September 22 to 28. Dates for the third
annual Chicago show have been announced as
November 18 to 25.
C. P. Miller, Vice-president and General Man-
ager of New York Division, of Brunswick Co.,
Honored at Dinner
A farewell dinner, attended by the chief ex
ecutives of the New York and Chicago divisions
of the Brunswick-Ralke-Collender Co., was
given Wednesday evening, April 2, at the Hotel
McAlpin in honor of C. P. Miller, who is re
tiring as vice-president and general manager of
the New York division, a position he has held
since 1900. Mr. Miller has been associated with
the Brunswick-Balke-Collender Co. for fo ty
nine years and will be retained in the future
in a semi-advisory capacity at the Chicago
office.
The principal addresses of the evening were
made by B. E. Bensinger, president of. the com-
pany, and P. L. Deutsch, secretary of the Chi
cago division. T. A. Dwyer, secretary of the
New York division, acted as toastmaster and
P. A. Ware and H. A. Beach represented the
To Conduct Radio Exposition
Opens Phonograph Dept.
DELAWARE, ()., April 5.—The Waits Music Co.
has just finished the remodeling of their store
at 20 South Sandusky street, opening to the
public a large phonograph department, featur-
ing the Starr, Edison and Columbia phono-
graphs and records.
This popular and growing concern also car-
ries a splendid line of pianos and players, in-
cluding the Starr, Weaver, Wegman and Gor-
don & Son line of instruments, besides a full
assortment of small musical merchandise.
Telling the Prospect Why He Should
Buy a Machine at a Certain Store
How the Woodward Music Store, Brooklyn, Provides Customers With Banks and Urges Saving
for the First Payment on a Machine and for Instalments, Related by Frank V. Faulhaber
O.vE determined sales methods are abso-
lutely necessary to-day in order to stimulate
business in talking machines and records, by rea-
son of the greater competition and the many
other fields of interest beckoning the people.
Surely there are many possibilities here even in
the way of newspaper advertising, canvassing,
sales-letter work and the like, if only the talking
machine dealer will go about it whole-heartedly.
Recently one large dealer declared: "During
1924 we will have to make a greater bid for
the buying public's patronage. I feel the need,
for at least two reasons. So far as - our own
experience is concerned, sales usually drop the
opening months of the year, and that applies
to both machines and records and other musi-
cal instruments. Then we must not overlook
the popularity of radio, which day by day is
making greater headway. And it is more than
a belief with me that radio is going to cut
noticeably into our sales—unless a more vigor-
ous campaign in selling talking machines and
records is prosecuted."
In this connection it is interesting to note
the novel selling stunt undertaken by the Wood-
ward Music Store, of 585 Woodward avenue,
Brooklyn, N. Y., which gives six good reasons
why people should purchase a machine from
its shop. The six reasons as presented are:
"1. This is the only store in Ridgewood
where you can hear the Victor, Columbia,
Sonora, Brunswick and Recordion phonograph
played one beside the other so you can pick
the one you honestly like the best.
"2. The prices on phonographs are standard.
Our prices are the same exactly as those of
the big stores on Fulton street, Broadway,
Myrtle avenue or Fifth avenue, New York.
"3. We are in the neighborhood and can give
you better and quicker service than the big
fellows who don't care for your trade.
"4. We guarantee every machine we sell for
one year.
"5. For those who want to buy a phonograph
on time our bank plan is the easiest and most
reasonable way to do so.
"6. We charge no interest or bonus of any
kind on time payments."
The bank plan discussed by this store repre-
sents a new way of attracting business, par-
ticularly from those people who dislike or are
unable to pay down a large part of the pur-
chase price. And it is drawing attention by
reason of its very novelty. The bank plan of
the Woodward Music Store is explained as
follows:
"For a small payment we deliver the phono-
graph to your home. At the same time we
deliver a savings bank with a lock to which
we hold the key and in this bank you put only
20 cents every day. Imagine only 20 cents a
day and you have the phonograph all the time.
Odd pennies or nickels dropped into the bank
from time to time pay up your account almost
twice as fast as you expected.
"You bring the bank in twice a month, on the
fi:st and fifteenth, and we credit your account.
"Did you ever hear of a plan more simple
or easy or cheaper? And you have your choice
from the largest phonograph stock in Ridge-
wood."
Through this novel selling method the Wood-
ward Music Store, which sells also a compre-
hensive assortment of records of all makes, is
succeeding in stimulating sales where otherwise
business might not be done. Even the most
casual person with not much interest in musical
matters finds appeal in this attractive offer.
It is indicative of the sort of moves that talking
machine dealers can make to bring about more
and larger sales in both the talking machine
and record end of the business.
Future scanning projects are planned by the International Arcade Museum Library (IAML).