Music Trade Review
Issue: 1924 Vol. 78 N. 14 - Page 51
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APRIL 5,
1924
THE
MUSIC TRADE
47
REVIEW
THE TALKING MACHINE TRADE
Bill Galls for Notifying
The Kirk-Johnson Go.
Brunswick Radiola Wins
Seller of Address Changes
Opens Its New Store
Triumph in Strong Test
New Combination Radio Phonograph Gets
Oakland, Cal., in New York on Loud Speaker
—Many Other Stations Received
Bill Introduced in Albany, N. Y., Provides That
Instalment Plan Purchasers Must Notify
Dealer of Change in Address
Brunswick Executives Participate in Celebration
of Formal Opening, Addressing Gathering of
Company's Sales Force
CHICAGO, III., March 29.—A test was recently
made by Alfred N. Goldsmith, chief broadcast
engineer of the research department of the
Radio Corp. of America, with the Brunswick
console phonograph. In a letter sent to P. L.
Deutsch, president of the Brunswick-Balke-Col-
lender Co., his results were explained as follows:
"I take great pleasure in sending you, under
separate cover, with my compliments, a map of
the United States showing stations heard on the
Radiola super-heterodyne installed in a Bruns-
wick console phonograph.
"The exact circumstances of the case are as
follows: All of these stations were heard in a
New York apartment in the heart of the city,
the building being of steel construction. No
antenna or ground was used in any case, but
only a fourteen-inch enclosed loop. The major-
ity of the stations were heard through the pow-
erful transmission of New York's local stations,
WJZ—four miles away. The usual dry battery
tubes UV-199 were used throughout. In every
case reception was on the loud speaker and of
such loudness that there was no strain on the
listener. In fact, the speech and music would
have been comfortably audible at a distance of
at least fifteen feet in every case. For example,
the reception from Oakland, Cal., and from Fort
Worth was of such intensity and clarity that
Mrs. Goldsmith listened to it across two rooms
at a distance of nearly fifty feet.
"To summarize, this receiver in its present
location will successfully receive any signal
which is not drowned by static, the sensitiveness
being such that this unusual limitation is the
only one imposed on reception.
"I shall send you copies of telegrams inter-
changed between myself and the officials of the
Oakland, Cal., station indicating the nature of
the reception obtained.
"I hope this information will be of interest to
you and that you will not hesitate to call on
me at any time to furnish technical or other
relevant information."
ALBANY, X. Y., March 30.—A bill of interest to
talking machine men in the State of New York
has been introduced in the Assembly by Mr.
Gavagan. It amends the Penal Law in rela-
tion to change of address of vendee of per-
sonal property not wholly paid for by adding
Section 442A, to read as follows:
"Change of Address of Certain Vendees:
Every individual, firm, association and corpora-
tion to which credit is extended for the pur-
chase price of personal property and to whom
possession of such property is delivered, shall,
in the event of any change of address of place
of residence or business of the vendee occur-
ring while the purchase price of said property,
or any part thereof shall remain unpaid, notify
the vendor of said property within ten days
after such change of address takes place, of the
address of the place of residence or business to
which the vendee has moved, giving the number,
street and city, and if such address is within the
city of New York, the borough of such city.
"Any person or persons, firm, association or
corporation which shall fail to comply with the
provisions of this section shall be guilty of a
misdemeanor."
LANCASTER, PA., March 29.— In honor of the
opening of the Kirk-Johnson Co., 16-18 King
street, as a Brunswick shop, an informal cele-
bration was held at the Hotel Stevens here
this week, and was participated in by members
of the store force and Brunswick organization
men.
Harry A. Beach, Eastern sales manager,
phonograpli division of the Brunswick-Balke-
Collender Co., talked to the store force on
Brunswick merchandising methods, and out-
lined the future prospects of the company as
regards its record catalog, development through
exclusive artists, and the recently announced
tie-up with the Radio Corp. of America and
its allied interests.
The meeting was also attended by Oden F.
Jester, manager of the Philadelphia branch, and
W. J. Lorenzo, of the Brunswick Philadelphia
sales staff.
Peyer Go. Alterations
SOUTH ST. PAUL, MINN., March 29.—The Peyer
Music Co., which is exclusive local agent for
the Victor talking machine line, has recently
effected a complete alteration of its store here.
The stock of the Peyer Co. has been prac-
tically doubled under the new arrangement and
improved facilities for the accommodation of
customers have been installed. Another feature
of the store is a complete repair department,
accepting work on all makes of phonographs,
and guaranteeing twenty-four-hour service.
Brunswick With H. F. Miller
March 31.—Henry F. Miller &
Sons, the well-known piano manufacturers and
retailers of this city, have recently installed a
complete line of Brunswick phonographs and
records in their attractive warerooms on Boyl-
ston street. The line of machines includes every
model from the portable to the Beaux Arts and
the stock of records is most comprehensive.
Radio Sets Numerous
in Farm and Rural Homes
More Than 150,000 Radio Sets Owned by Farm-
ers, According to Radio Market News Service
of Department of Agriculture
Manufacturers and dealers of radio products
will find much that is interesting in the findings
of a survey made by the Radio Market News
Service of the Department of Agriculture among
the farmers throughout the country regarding
the percentage who own radio receiving sets.
A questionnaire was sent to 2,700 farmers who
own radio sets and 1,168 replies were received,
coming from all sections of the country, every
State with the exception of two being repre-
sented. It was found that out of the 1,168 who
replied, 748 sets were equipped with three or
more tubes. Of the 1,168 farmers who replied
it was found that 614 purchased manufactured
sets at an average cost of $172. The remaining
554 sets were made from parts assembled by
their owners at an average cost of $83. It is
a significant fact that of the manufactured sets
sold, 497 were the products of those manufac-
turers who are consistent and extensive
advertisers.
Using the survey as a basis the Radio Service
estimates that at the present time there are now
more than 150,000 radio receiving sets owned
by the farmers of the country.
Bristol Dealer to Expand
BOSTON, MASS.,
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
BRISTOL, CONN., March 30.—Ralph C. Xelson's
Music Store reports business so good that it
has become necessary to add more floor space.
The store has acquired part of an adjoining
store. The house carries the complete Victor
line, Q R S music rolls, the Bruno line of
musical merchandise and the Gulbransen and
other pianos. Mr. Nelson attributes his suc-
cess in part to the fact that he employs only
local people on his sales staff, which promotes
confidence of the public.
Geo. W. Hopkins Joins
the Ghas. W. Hoyt Go.
Former Vice-president of Columbia Phonograph
Co. Becomes Vice-president and Director of
Prominent Advertising Agency
George W. Hopkins, who recently resigned
as vice-president and director of the Columbia
Phonograph Co., after a connection of six years
with that company, has been elected vice-presi-
dent and director of the Charles W. Hoyt Co.,
prominent advertising agents in New York City.
He will be in direct charge of the department
of sales plans of the agency and will carry into
the work a broad experience in practical selling,
gained while he was connected with the Loose-
Wiles Biscuit Co., the American Chicle Co. and
other large organizations.
The Phonograph's Work
in the School Classroom
Interesting Booklet Describes How the Phono-
graph Can Be Made an Important Force in
Educating Mental Defectives
"The Use of the Phonograph in Special
Classes" is the title of a booklet which has been
prepared by New York State Supervisor of Spe-
cial Classes Eleanor Gray, in co-operation with
Mabel H. Rich, a specialist in musical education
by means of the talking machine. The booklet
deals with the education of the mentally de-
ficient with the aid of music. These unfortu-
nates are very susceptible to music because of
their spontaneous response to rhythm and
melody, according to Miss Gray, who points out
that in training these children direct association
of the mental concept with the physical re-
sponse has an important bearing on the success
of the work. Tentative musical programs form
part of this interesting monograph.
Badly Damaged by Fire
PORT CHESTER, CONN., March 21.—Considerable
damage was done to the stock of phonographs
and records in Joseph Tunick's Music Shop, 103
North Main street, when fire broke out in this
store recently.
APRIL 5,
1924
THE
MUSIC TRADE
47
REVIEW
THE TALKING MACHINE TRADE
Bill Galls for Notifying
The Kirk-Johnson Go.
Brunswick Radiola Wins
Seller of Address Changes
Opens Its New Store
Triumph in Strong Test
New Combination Radio Phonograph Gets
Oakland, Cal., in New York on Loud Speaker
—Many Other Stations Received
Bill Introduced in Albany, N. Y., Provides That
Instalment Plan Purchasers Must Notify
Dealer of Change in Address
Brunswick Executives Participate in Celebration
of Formal Opening, Addressing Gathering of
Company's Sales Force
CHICAGO, III., March 29.—A test was recently
made by Alfred N. Goldsmith, chief broadcast
engineer of the research department of the
Radio Corp. of America, with the Brunswick
console phonograph. In a letter sent to P. L.
Deutsch, president of the Brunswick-Balke-Col-
lender Co., his results were explained as follows:
"I take great pleasure in sending you, under
separate cover, with my compliments, a map of
the United States showing stations heard on the
Radiola super-heterodyne installed in a Bruns-
wick console phonograph.
"The exact circumstances of the case are as
follows: All of these stations were heard in a
New York apartment in the heart of the city,
the building being of steel construction. No
antenna or ground was used in any case, but
only a fourteen-inch enclosed loop. The major-
ity of the stations were heard through the pow-
erful transmission of New York's local stations,
WJZ—four miles away. The usual dry battery
tubes UV-199 were used throughout. In every
case reception was on the loud speaker and of
such loudness that there was no strain on the
listener. In fact, the speech and music would
have been comfortably audible at a distance of
at least fifteen feet in every case. For example,
the reception from Oakland, Cal., and from Fort
Worth was of such intensity and clarity that
Mrs. Goldsmith listened to it across two rooms
at a distance of nearly fifty feet.
"To summarize, this receiver in its present
location will successfully receive any signal
which is not drowned by static, the sensitiveness
being such that this unusual limitation is the
only one imposed on reception.
"I shall send you copies of telegrams inter-
changed between myself and the officials of the
Oakland, Cal., station indicating the nature of
the reception obtained.
"I hope this information will be of interest to
you and that you will not hesitate to call on
me at any time to furnish technical or other
relevant information."
ALBANY, X. Y., March 30.—A bill of interest to
talking machine men in the State of New York
has been introduced in the Assembly by Mr.
Gavagan. It amends the Penal Law in rela-
tion to change of address of vendee of per-
sonal property not wholly paid for by adding
Section 442A, to read as follows:
"Change of Address of Certain Vendees:
Every individual, firm, association and corpora-
tion to which credit is extended for the pur-
chase price of personal property and to whom
possession of such property is delivered, shall,
in the event of any change of address of place
of residence or business of the vendee occur-
ring while the purchase price of said property,
or any part thereof shall remain unpaid, notify
the vendor of said property within ten days
after such change of address takes place, of the
address of the place of residence or business to
which the vendee has moved, giving the number,
street and city, and if such address is within the
city of New York, the borough of such city.
"Any person or persons, firm, association or
corporation which shall fail to comply with the
provisions of this section shall be guilty of a
misdemeanor."
LANCASTER, PA., March 29.— In honor of the
opening of the Kirk-Johnson Co., 16-18 King
street, as a Brunswick shop, an informal cele-
bration was held at the Hotel Stevens here
this week, and was participated in by members
of the store force and Brunswick organization
men.
Harry A. Beach, Eastern sales manager,
phonograpli division of the Brunswick-Balke-
Collender Co., talked to the store force on
Brunswick merchandising methods, and out-
lined the future prospects of the company as
regards its record catalog, development through
exclusive artists, and the recently announced
tie-up with the Radio Corp. of America and
its allied interests.
The meeting was also attended by Oden F.
Jester, manager of the Philadelphia branch, and
W. J. Lorenzo, of the Brunswick Philadelphia
sales staff.
Peyer Go. Alterations
SOUTH ST. PAUL, MINN., March 29.—The Peyer
Music Co., which is exclusive local agent for
the Victor talking machine line, has recently
effected a complete alteration of its store here.
The stock of the Peyer Co. has been prac-
tically doubled under the new arrangement and
improved facilities for the accommodation of
customers have been installed. Another feature
of the store is a complete repair department,
accepting work on all makes of phonographs,
and guaranteeing twenty-four-hour service.
Brunswick With H. F. Miller
March 31.—Henry F. Miller &
Sons, the well-known piano manufacturers and
retailers of this city, have recently installed a
complete line of Brunswick phonographs and
records in their attractive warerooms on Boyl-
ston street. The line of machines includes every
model from the portable to the Beaux Arts and
the stock of records is most comprehensive.
Radio Sets Numerous
in Farm and Rural Homes
More Than 150,000 Radio Sets Owned by Farm-
ers, According to Radio Market News Service
of Department of Agriculture
Manufacturers and dealers of radio products
will find much that is interesting in the findings
of a survey made by the Radio Market News
Service of the Department of Agriculture among
the farmers throughout the country regarding
the percentage who own radio receiving sets.
A questionnaire was sent to 2,700 farmers who
own radio sets and 1,168 replies were received,
coming from all sections of the country, every
State with the exception of two being repre-
sented. It was found that out of the 1,168 who
replied, 748 sets were equipped with three or
more tubes. Of the 1,168 farmers who replied
it was found that 614 purchased manufactured
sets at an average cost of $172. The remaining
554 sets were made from parts assembled by
their owners at an average cost of $83. It is
a significant fact that of the manufactured sets
sold, 497 were the products of those manufac-
turers who are consistent and extensive
advertisers.
Using the survey as a basis the Radio Service
estimates that at the present time there are now
more than 150,000 radio receiving sets owned
by the farmers of the country.
Bristol Dealer to Expand
BOSTON, MASS.,
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
BRISTOL, CONN., March 30.—Ralph C. Xelson's
Music Store reports business so good that it
has become necessary to add more floor space.
The store has acquired part of an adjoining
store. The house carries the complete Victor
line, Q R S music rolls, the Bruno line of
musical merchandise and the Gulbransen and
other pianos. Mr. Nelson attributes his suc-
cess in part to the fact that he employs only
local people on his sales staff, which promotes
confidence of the public.
Geo. W. Hopkins Joins
the Ghas. W. Hoyt Go.
Former Vice-president of Columbia Phonograph
Co. Becomes Vice-president and Director of
Prominent Advertising Agency
George W. Hopkins, who recently resigned
as vice-president and director of the Columbia
Phonograph Co., after a connection of six years
with that company, has been elected vice-presi-
dent and director of the Charles W. Hoyt Co.,
prominent advertising agents in New York City.
He will be in direct charge of the department
of sales plans of the agency and will carry into
the work a broad experience in practical selling,
gained while he was connected with the Loose-
Wiles Biscuit Co., the American Chicle Co. and
other large organizations.
The Phonograph's Work
in the School Classroom
Interesting Booklet Describes How the Phono-
graph Can Be Made an Important Force in
Educating Mental Defectives
"The Use of the Phonograph in Special
Classes" is the title of a booklet which has been
prepared by New York State Supervisor of Spe-
cial Classes Eleanor Gray, in co-operation with
Mabel H. Rich, a specialist in musical education
by means of the talking machine. The booklet
deals with the education of the mentally de-
ficient with the aid of music. These unfortu-
nates are very susceptible to music because of
their spontaneous response to rhythm and
melody, according to Miss Gray, who points out
that in training these children direct association
of the mental concept with the physical re-
sponse has an important bearing on the success
of the work. Tentative musical programs form
part of this interesting monograph.
Badly Damaged by Fire
PORT CHESTER, CONN., March 21.—Considerable
damage was done to the stock of phonographs
and records in Joseph Tunick's Music Shop, 103
North Main street, when fire broke out in this
store recently.
Future scanning projects are planned by the International Arcade Museum Library (IAML).