Music Trade Review

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12
THE
MUSIC
TRADE
REVIEW
APRIL 5, 1924
Handsome New Catalog on
Talking Machine Department Announced
Stieff Welte (Licensee)
by the Gonroy Piano Go. of St. Louis
Well-known Exclusive Piano House Takes on the Edison Line—B. E. Heintz Now Piano Sales
Manager of Famous & Barr—Schumann Featured at Radio Show—Better Volume Expected
C T . LOUIS, MO., March 31.—Except in a few
spots, the St. Louis piano business did not
improve materially last week. The most tangible
reason was the strike of building trades work-
ers and the unsettled feeling which resulted.
There also is a growing conviction that the dis-
turbances in Washington, by distracting public
attention, are contributing to the unsatisfactory
situation. But the end of the week brought a
settlement of the strike and with it an expecta-
tion of better business this week and through-
out the new month. There was some improve-
ment in the demand for high-grade instruments
from a class of the community which would
not be affected by industrial disturbances. In
the main, however, the sales were accomplished
only by the hardest kind of work.
One of the exceptions was the Aeolian Co.
of Missouri. Manager W. P. Chrisler reported
sales in the past ten days of nine grand Duo-
Arts and several Steinway grands and uprights.
The Conroy Piano Co., which held out as an
exclusive piano house long after all the other
Olive street stores had taken on talking
machines, has at last made it unanimous. Last
week a display of Edisons appeared in the Con-
roy windows and it became known that the firm
had taken that line. Leo Saul, formerly with
the Silverstone Music Co., Edison distributor,
is now with the Conroy house giving particular
attention to the Edison line. Years ago the
Conroy Co. sold Edisons but gave them up and
until now P. E. Conroy, head of the firm, has
held out against the prevailing fashion of com-
bining talking machines with pianos.
Edgar Pope and Stanley Wehrley, of the
Chickering division of the American Piano Co.,
left Saturday night after spending two weeks
here in connection with the re-launching of the
Chickering line at the Scruggs, Vandervoort &
Barney piano department. F. A. Delano, of the
recording department, was here one week. The
three helped Manager Hosier of the Vander-
voort store give the Chickering a good send-off.
Otto Heineman, president of the General
Phonograph Corporation, was here last week,
on his way from Chicago to New York.
B. E. Heintze has been appointed sales
manager of the piano department of the Famous
& Barr Co. A previous announcement that he
had been made sales manager of the talking
machine department was an error.
Charles Eyles, of the Stieff Piano Co., Balti-
more, was here last week.
S. Harcourt, of the Story & Clark Piano Co.,
Chicago, was here last week demonstrating at
the store of the Lehman Piano Co. the Story
& Clark Repro-phraso.
A Schumann reproducing piano was used dur-
ing the radio show last week at the Famous &
Barr Co. store in broadcasting daily, by Frank
E. Arnhold, of the Kroeger School of Music.
G. E. Mansfield, of C. Kurtzmann & Co., Buf-
falo, N. Y., was in St. Louis Saturday.
Gordon Laughead, of the DeKalb Piano Co.,
DeKalb, 111., was here last week.
E. W. Furbush, of the Haddorff Piano Co.,
Rockford, 111., was in St. Louis during the week,
as was Lem Kline, of the Chase-Hackley Piano
Co.
A. H. Groves, formerly with the Kieselhorst
Piano Co., has taken a position with the
Scruggs, Vandervoort & Barney piano depart-
ment.
The
Staib - Abendschein
Reproducer Grand
Piano Action
with
Lost Motion Attachment
Baltimore Piano Manufacturer Issues Hand-
some Brochure Describing the Reproducing
Piano in Its Line
One of the outstanding pieces of literature
that have been produced recently in the piano
field is a large brochure issued by Chas. M.
Stieff, Inc., Baltimore, Md., on the Stieff Welte-
Mignon (Licensee) grand. J. A. Helprin, di-
rector of publicity of Chas. M. Stieff, Inc., is its
author and it is a decided credit to his ability
in the production of artistic literature. It is four
double pages in size with a double cover of
suitable heavier stock bound with brown silk
cord. The cover has a crayon sketch of an
entrance to a Colonial mansion and is in direct
keeping with the title of the brochure, "Open
Your Door." This theme is carried over into
the text by the caption "Open Your Door to
the Music of the World's Greatest Pianists."
The text is so well and interestingly written
that the sales points are unobtrusive but never-
theless strong and convincing. The introductory
page tells what the Stieff Welte-Mignon
(Licensee) is. A page on "What Eminent Pian-
ists Said" varies greatly from the usual page of
commendation. The concluding paragraphs tell
the advantages of owning a Stieff Welte-Mignon
so well that a genuine desire to be the owner of
this instrument is implanted in those who read
the brochure.
This brochure constitutes such an example of
quality literature that it is being used by the
makers of the paper for their salesmen's samples
and has been included in the exhibits of this
company at various conventions as one of its
leading features.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
An action developed and manu-
factured expressly for use in
reproducing pianos which is
proving its worth.
Eliminates all lost motion between action
and mechanism. Permits soft pedal move-
ment adjustment to the lightest pneumatic.
Eliminates key shifting and dipping entirely.
Send ioi illustrated booklet which
explains
it in detail and tells
many more of these talking points
The Staib-Abendschein Co.
134th St. and Brook Ave.
New York