Music Trade Review
Issue: 1924 Vol. 78 N. 11 - Page 54
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
52
THE
MUSIC TRADE
THE "WALTZ
REVIEW
MARCH 15, 1924
BALLAD" THAT'S
Lovers Lane is a Lonesome Trail
Be First
"With A Hearst
Be First
tfi A Hearst
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
"Linger Awhile" Grows
Steadily in Demand
^
Feist Hit, From All Indications, Will Be Among
Big Sellers of Fall Season—Has All Points of
Popularity
There lias not been a whole lot said about
this season's big success, "Linger Awhile,"
probably because there was no need of giving
it publicity, as it ably advertised itself. It is one
of the biggest sellers of the present season and
it is of the type that should live through more
than one season. In fact, "Linger Awhile"
should be among the big sellers during the
coming Fall.
Occasionally we hear it said that some of the
present-day popular offerings arc not worth M)
cents of anybody's money and, of course, con-
sidering present-day ' costs of exploitation and
dealers' overhead, etc., if a song is not worth
30 cents it is not worth being handled by any-
body. If there was ever a popular song worth
30 cents or more "Linger Awhile" is that num-
ber. In fact, a tunc of this calibre could read-
ily sell for more money. It has a good lyric,
an unforgetable melody, it's a wonderful dance
and it is so simple that anybody can play it and,
therefore, it should reach the greatest height in
the point of sales. It has what is commonly
known as "everything." Leo Feist, Inc., is the
publisher.
Hussey Sings "Hula Lou"
"Hula Lou," a new song from the catalog of
Ager, Yellen & Uornsteiti, Inc., is being pro-
grammed by Jimmy Hussey in Zicgfeld "Fol-
lies" now on tour. This makes the fourth pro-
duction in which this novelty is being regularly
INhat Doe? The Pussy Cat Mean
featured. The other shows are George White's
"Scandals"; "Innocent Ryes," a new Chicago
production; "Artists and Models," now playing
at the Winter Garden, New York, and the "I'ass-
ing Show" now on the road.
Maurice Richmond to
Leave on Southern Trip
Featured in Spring
Campaign of Remick & Go.
"Counting the Days," "Arizona Stars," "Until
Tomorrow" and "Hula Hula Dream Girl" in
Present Publicity Drive
The Spring campaign of Jerome H. Remick &
Co., Inc., well-known popular music publishing
Will Visit Southern Dealers Showing Richmond house, will place particular emphasis on four
Musical Supply Corp.'s New Standard and recent additions to the catalog. These numbers
Popular Catalog
have all been given preliminary trials by some
of the leading orchestras and have been initially
Maurice Richmond, president of the Rich- introduced in vaudeville. The early reception
mond Music Supply Corp., will leave early next of these issues was so favorable that exploita-
tion activities were immediately arranged.
week for a trip through Southern territory re
newing acquaintances among the trade in larger
The numbers selected are "Counting the Days,"
centers of the South. Mr. Richmond will take "Arizona Stars," "Until Tomorrow" and "Hula
vvitli him sample copies of the new catalogs, Hula Dream Girl." All the various branches of
Richmond's Standard Music Guide and Rich- the Remick organization and its representatives
mond's Popular Music Index. Both of these will take part in the publicity program on these
issues will be eagerly awaited by progressive songs. This will not, however, complete the
dealers.
Spring activities of the company, but is the
In addition to placing copies personally of the only outstanding feature. The Remick catalog,
coming catalogs in the hands of Southern re-
apparently, never had available, at one time,
tailers, the Richmond Music Supply Corp. will more meritorious numbers than at present. All
send out several thousand samples of these new the present campaigns on numbers now having
issues for the purpose of acquainting the entire sales will be continued and several good songs,
trade with their contents. Rough proofs of the particularly of the dance variety, will be placed
Richmond Standard catalog show 5,000 listings on the active list by the band and orchestra and
of active sellers. These are divided into forty- professional departments
lour groups, such as vocal, instrumental, secu-
lar, sacred, etc. They are indexed and cross-
Agnes Hughes, sixteen-year-old daughter of
indexed, which makes them ready reference Thomas Hughes, sales manager of Shapiro,
works and most valuable for arranging pro- Bernstein & Co., Inc., died on Wednesday of
grams and selecting music for all purposes.
last week, following an attack of pneumonia.
In order to allow every dealer in the country The office of the publishers closed at noon on
to look over these new issues the closing date the day of the funeral. Practically the entire
lo,- ordering quantities of these catalogs which
staff attended the last rites.
carry the retailers' imprint on the front cover
lias been advanced to April 10. Undoubtedly,
when up-to-date merchants receive their sam-
ple copies and give consideration to the exten-
sive possibilities of these works for creating
sales they will increase their initial orders sub-
slantia.ll v.
School, Lodge and
Gymnasium Marches
March Victorious
The Only Way
to Get "Real
Service "
(Metzger-Wright)
Pacific Patrol
(Metzger-Wiright),
Reliance March
(Clifford)
Is to Send Your Next
Order to
Victorious Eagle
(Rosey)
Order Through Jobber or Direct
Richmond Music Supply Corp.
JACK
Jobbers of Music
Hinds, Hayden & Eldredge, Inc.
133 West 41 st St., New York City
Publishers
New York City
NORWORTHS
BIG
HIT
YOU CAN TAKE ME AWAY FROM DIXIE
With a Snappy
Melodious Rhythm
of Irresistible Charm
(BUT
Y O U C A N ' T
TAKE
DIXIE
F R O M M E )
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
FOX TROT
Be First
fJi A Hearst
52
THE
MUSIC TRADE
THE "WALTZ
REVIEW
MARCH 15, 1924
BALLAD" THAT'S
Lovers Lane is a Lonesome Trail
Be First
"With A Hearst
Be First
tfi A Hearst
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
"Linger Awhile" Grows
Steadily in Demand
^
Feist Hit, From All Indications, Will Be Among
Big Sellers of Fall Season—Has All Points of
Popularity
There lias not been a whole lot said about
this season's big success, "Linger Awhile,"
probably because there was no need of giving
it publicity, as it ably advertised itself. It is one
of the biggest sellers of the present season and
it is of the type that should live through more
than one season. In fact, "Linger Awhile"
should be among the big sellers during the
coming Fall.
Occasionally we hear it said that some of the
present-day popular offerings arc not worth M)
cents of anybody's money and, of course, con-
sidering present-day ' costs of exploitation and
dealers' overhead, etc., if a song is not worth
30 cents it is not worth being handled by any-
body. If there was ever a popular song worth
30 cents or more "Linger Awhile" is that num-
ber. In fact, a tunc of this calibre could read-
ily sell for more money. It has a good lyric,
an unforgetable melody, it's a wonderful dance
and it is so simple that anybody can play it and,
therefore, it should reach the greatest height in
the point of sales. It has what is commonly
known as "everything." Leo Feist, Inc., is the
publisher.
Hussey Sings "Hula Lou"
"Hula Lou," a new song from the catalog of
Ager, Yellen & Uornsteiti, Inc., is being pro-
grammed by Jimmy Hussey in Zicgfeld "Fol-
lies" now on tour. This makes the fourth pro-
duction in which this novelty is being regularly
INhat Doe? The Pussy Cat Mean
featured. The other shows are George White's
"Scandals"; "Innocent Ryes," a new Chicago
production; "Artists and Models," now playing
at the Winter Garden, New York, and the "I'ass-
ing Show" now on the road.
Maurice Richmond to
Leave on Southern Trip
Featured in Spring
Campaign of Remick & Go.
"Counting the Days," "Arizona Stars," "Until
Tomorrow" and "Hula Hula Dream Girl" in
Present Publicity Drive
The Spring campaign of Jerome H. Remick &
Co., Inc., well-known popular music publishing
Will Visit Southern Dealers Showing Richmond house, will place particular emphasis on four
Musical Supply Corp.'s New Standard and recent additions to the catalog. These numbers
Popular Catalog
have all been given preliminary trials by some
of the leading orchestras and have been initially
Maurice Richmond, president of the Rich- introduced in vaudeville. The early reception
mond Music Supply Corp., will leave early next of these issues was so favorable that exploita-
tion activities were immediately arranged.
week for a trip through Southern territory re
newing acquaintances among the trade in larger
The numbers selected are "Counting the Days,"
centers of the South. Mr. Richmond will take "Arizona Stars," "Until Tomorrow" and "Hula
vvitli him sample copies of the new catalogs, Hula Dream Girl." All the various branches of
Richmond's Standard Music Guide and Rich- the Remick organization and its representatives
mond's Popular Music Index. Both of these will take part in the publicity program on these
issues will be eagerly awaited by progressive songs. This will not, however, complete the
dealers.
Spring activities of the company, but is the
In addition to placing copies personally of the only outstanding feature. The Remick catalog,
coming catalogs in the hands of Southern re-
apparently, never had available, at one time,
tailers, the Richmond Music Supply Corp. will more meritorious numbers than at present. All
send out several thousand samples of these new the present campaigns on numbers now having
issues for the purpose of acquainting the entire sales will be continued and several good songs,
trade with their contents. Rough proofs of the particularly of the dance variety, will be placed
Richmond Standard catalog show 5,000 listings on the active list by the band and orchestra and
of active sellers. These are divided into forty- professional departments
lour groups, such as vocal, instrumental, secu-
lar, sacred, etc. They are indexed and cross-
Agnes Hughes, sixteen-year-old daughter of
indexed, which makes them ready reference Thomas Hughes, sales manager of Shapiro,
works and most valuable for arranging pro- Bernstein & Co., Inc., died on Wednesday of
grams and selecting music for all purposes.
last week, following an attack of pneumonia.
In order to allow every dealer in the country The office of the publishers closed at noon on
to look over these new issues the closing date the day of the funeral. Practically the entire
lo,- ordering quantities of these catalogs which
staff attended the last rites.
carry the retailers' imprint on the front cover
lias been advanced to April 10. Undoubtedly,
when up-to-date merchants receive their sam-
ple copies and give consideration to the exten-
sive possibilities of these works for creating
sales they will increase their initial orders sub-
slantia.ll v.
School, Lodge and
Gymnasium Marches
March Victorious
The Only Way
to Get "Real
Service "
(Metzger-Wright)
Pacific Patrol
(Metzger-Wiright),
Reliance March
(Clifford)
Is to Send Your Next
Order to
Victorious Eagle
(Rosey)
Order Through Jobber or Direct
Richmond Music Supply Corp.
JACK
Jobbers of Music
Hinds, Hayden & Eldredge, Inc.
133 West 41 st St., New York City
Publishers
New York City
NORWORTHS
BIG
HIT
YOU CAN TAKE ME AWAY FROM DIXIE
With a Snappy
Melodious Rhythm
of Irresistible Charm
(BUT
Y O U C A N ' T
TAKE
DIXIE
F R O M M E )
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
FOX TROT
Be First
fJi A Hearst
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