Music Trade Review
Issue: 1924 Vol. 78 N. 11 - Page 50
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
MAKOI
15, 1924
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Standard Publishing Houses Bent on
Increasing Turnover of Present Outlets
SONGS THAT SELL
Mindin' My Bus'ness
A Striking Example of How This Has Been Accomplished in the Witmark Black and White Series
Which Has Won the Admiration of the Trade in Its Exploitation
DROBABI.Y in a few certain trade centers an
analysis of the probable and possible sheet
music sales would show that there was room
for further representation in the retail field for
music publishing catalogs, both standard and
popular. The number of possible new outlets
in the standard field would, however, narrow
Lovey Came Back
—
Oh, Baby (Don't Say No—Say Maybe)
propose to deviate from their plans as they exist.
One of the greatest music editions is the
Witmark Black and White Series. This lias a
tremendous sale throughout the entire year and
comprises several hundred active numbers,
many of the titles of which are familiar to every
home. Probably fifty numbers of this series
If the Rest of the World Don't Want You
Sittin' in a Corner
That Old Gang of Mine
—
Indiana Moon
You
Shanghai Lullaby
Cover Me Up With the Sunshine ol
Virginia
1 Love My Chi!i-Bom-Bom
.V'.iat'll I Do? (New)
_.r.zy (New)
.i1y Papa Doesn't Two-Time No Time
(New)
orgetful Blues
Yawning
—
Down Home Blues
Universal Dance Folio No. 7
Special Mid-Year Edition
Peterson's Ukulele Method
World's Favorite Songs
Song Gems from Irving Berlin's Third Annual
MUSIC BOX REVUE
Featuring the Witmark Black and White Series
down to very small figures, particularly when have a voluminous sale and all of them achieve
the investment necessary and the resultant fair figures in any given twelve months.
This catalog, which lias been the "child" of
profits are considered. The figures for addi-
tional, strictly popular representation might be Julius Witmark, of the firm of M. Witmark &
somewhat larger. Additional outlets for cither Sons, and which has attained international
or both branches of the industry should not be prominence, has not only had a good sale over
entered into haphazardly and much thought and a long period, but the actual consumption of
attention should be given the problems together sheet music from this catalog is constantly
and separately. In fact, if such an 'analysis increasing without, however, adding to it any
were made with the end in view of only encour- considerable number of titles. The planning,
aging profitable entries, there would be no rus! 1 ., arranging, exploiting and development ot this
at least to enlcr both standard and popular series has won the admiration of the entire
activities. 11 lit those who did decide to make music publishing industry. This catalog is an
the n MTssary investment and contribute the unusual success and from every indication has
cucrgv iK'cd-d would be better merchants as become a permanent monument to the \\ itmark
co'iipet'tors to those already in the business and firm. But, niind you, it has achieved its re-
would be high standard representatives for the markable position to a great extent through the
aid of the legitimate sheet music dealers in the
catalogs they handled.
In fact, so far as the standard field is con- United States and Canada without the aid of
any additional outlets or outside factors.
cerned and despite the plans and protests of
outside interests, there is to be little or no The Black and White Series needs no addi-
encouragement given to additional standard tional outlets to give it a fair representation
outlets. All of the leading publishing houses in throughout the country. It has become thor-
that end of the field, are bent upon protecting oughly well known and the dealers handling
their present representatives and showing them such stocks find a reach- market for the music,
greater cooperation as well as lending them and no complaint has been made from con-
sumers that they are unable to obtain their
every aid in the movement of goods already on
favorite Black and White numbers.
the shelves and the additional stocks that must
be had from tijne to time. They have publicly
If such a remarkable edition can be built up
gone on record to this effect and they do not to its high standard with the co-operation of
An Orange Grove in California
—
The Waltz of Long Ago
Little Butterfly
Learn to Do the Strut
Outstanding Song Hits from
TOPSY and EVA
Rememb'ring
—
I Never Had a Mammy
IRVING BERLIN, Inc.
1G07 Broadway, New York
the present-day
dealer, and by the perseverance,
energy
a n d vision
reason
w h v i^oods
energy,
should
with
thought
not achieve
Naturally,
other
When
outlet-
similar
is n o
amount
behind
ol
then,
results tJ and all this
outlets.
with
modern
the constantly
of f a r m
ircmK,
increasing
t o t h e city
there
will
always
territories, openings and oppor-
for progressive'
certain
and
t h e -anie
the movement
b e , in p a r t i c u l a r
tunities
with
a n d attention
present-day
population
and
<<• t h e p u b l i s h e r s t h e r e
localities
where
sheet
in s o m e
(Continued
music
outgrow
merchants.
their
particular
present
inslanci
on /><; ^YOU CAN'T HELP FALLING IN LOVE WITH THIS NUMBER —. ITS WONDERFUL
IM FALLING IN LOVE WITH ASHADOW
Be First
With A Hearst
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
WALTZ
SONG
THE MUSIC TRADE REVIEW
MAKOI
15, 1924
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Standard Publishing Houses Bent on
Increasing Turnover of Present Outlets
SONGS THAT SELL
Mindin' My Bus'ness
A Striking Example of How This Has Been Accomplished in the Witmark Black and White Series
Which Has Won the Admiration of the Trade in Its Exploitation
DROBABI.Y in a few certain trade centers an
analysis of the probable and possible sheet
music sales would show that there was room
for further representation in the retail field for
music publishing catalogs, both standard and
popular. The number of possible new outlets
in the standard field would, however, narrow
Lovey Came Back
—
Oh, Baby (Don't Say No—Say Maybe)
propose to deviate from their plans as they exist.
One of the greatest music editions is the
Witmark Black and White Series. This lias a
tremendous sale throughout the entire year and
comprises several hundred active numbers,
many of the titles of which are familiar to every
home. Probably fifty numbers of this series
If the Rest of the World Don't Want You
Sittin' in a Corner
That Old Gang of Mine
—
Indiana Moon
You
Shanghai Lullaby
Cover Me Up With the Sunshine ol
Virginia
1 Love My Chi!i-Bom-Bom
.V'.iat'll I Do? (New)
_.r.zy (New)
.i1y Papa Doesn't Two-Time No Time
(New)
orgetful Blues
Yawning
—
Down Home Blues
Universal Dance Folio No. 7
Special Mid-Year Edition
Peterson's Ukulele Method
World's Favorite Songs
Song Gems from Irving Berlin's Third Annual
MUSIC BOX REVUE
Featuring the Witmark Black and White Series
down to very small figures, particularly when have a voluminous sale and all of them achieve
the investment necessary and the resultant fair figures in any given twelve months.
This catalog, which lias been the "child" of
profits are considered. The figures for addi-
tional, strictly popular representation might be Julius Witmark, of the firm of M. Witmark &
somewhat larger. Additional outlets for cither Sons, and which has attained international
or both branches of the industry should not be prominence, has not only had a good sale over
entered into haphazardly and much thought and a long period, but the actual consumption of
attention should be given the problems together sheet music from this catalog is constantly
and separately. In fact, if such an 'analysis increasing without, however, adding to it any
were made with the end in view of only encour- considerable number of titles. The planning,
aging profitable entries, there would be no rus! 1 ., arranging, exploiting and development ot this
at least to enlcr both standard and popular series has won the admiration of the entire
activities. 11 lit those who did decide to make music publishing industry. This catalog is an
the n MTssary investment and contribute the unusual success and from every indication has
cucrgv iK'cd-d would be better merchants as become a permanent monument to the \\ itmark
co'iipet'tors to those already in the business and firm. But, niind you, it has achieved its re-
would be high standard representatives for the markable position to a great extent through the
aid of the legitimate sheet music dealers in the
catalogs they handled.
In fact, so far as the standard field is con- United States and Canada without the aid of
any additional outlets or outside factors.
cerned and despite the plans and protests of
outside interests, there is to be little or no The Black and White Series needs no addi-
encouragement given to additional standard tional outlets to give it a fair representation
outlets. All of the leading publishing houses in throughout the country. It has become thor-
that end of the field, are bent upon protecting oughly well known and the dealers handling
their present representatives and showing them such stocks find a reach- market for the music,
greater cooperation as well as lending them and no complaint has been made from con-
sumers that they are unable to obtain their
every aid in the movement of goods already on
favorite Black and White numbers.
the shelves and the additional stocks that must
be had from tijne to time. They have publicly
If such a remarkable edition can be built up
gone on record to this effect and they do not to its high standard with the co-operation of
An Orange Grove in California
—
The Waltz of Long Ago
Little Butterfly
Learn to Do the Strut
Outstanding Song Hits from
TOPSY and EVA
Rememb'ring
—
I Never Had a Mammy
IRVING BERLIN, Inc.
1G07 Broadway, New York
the present-day
dealer, and by the perseverance,
energy
a n d vision
reason
w h v i^oods
energy,
should
with
thought
not achieve
Naturally,
other
When
outlet-
similar
is n o
amount
behind
ol
then,
results tJ and all this
outlets.
with
modern
the constantly
of f a r m
ircmK,
increasing
t o t h e city
there
will
always
territories, openings and oppor-
for progressive'
certain
and
t h e -anie
the movement
b e , in p a r t i c u l a r
tunities
with
a n d attention
present-day
population
and
<<• t h e p u b l i s h e r s t h e r e
localities
where
sheet
in s o m e
(Continued
music
outgrow
merchants.
their
particular
present
inslanci
on /><; ^YOU CAN'T HELP FALLING IN LOVE WITH THIS NUMBER —. ITS WONDERFUL
IM FALLING IN LOVE WITH ASHADOW
Be First
With A Hearst
HEARST MUSIC PUBLISHERS OF CANADA LIMITED
WALTZ
SONG
Future scanning projects are planned by the International Arcade Museum Library (IAML).