Music Trade Review
Issue: 1924 Vol. 78 N. 1 - Page 58
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
58
THE
MUSIC TRADE
REVIEW
JANUARY 5,
1924
YOU CANT GO WRONG
WW ANY FEIST'SONG'
"Blossom Time" Road
Shows Create Activity
Outstanding Number of Score "Song of Love"
Continues to Be Steady Seller After One Com-
pany Makes Appearance in Locality
The four road shows of "Blossom Time" com-
panies are doing much to keep the music of
this musical production active. The outstanding
well as the profits made by dealer co-operation
in linking up window displays and other activi-
ties with the local appearance of the "Blossom
Time" shows, were recently demonstrated by
L. C. Gorsuch & Co., the Arcade Music Store,
Springfield, O., which made an artistic showing
of "Blossom Time" title pages with the result
that over 300 copies of "Song of Love" alone
were sold in one week. This is said to be the
record of sales for that city on a musical com-
edy number.
Herewith is shown the artistically dressed
window of this enterprising house. The window
was undoubtedly decorated with care and atten-
tion and the modern method of giving wide
space to a few items was used here to advan-
tage. It has been repeatedly shown by dealers
that the effect of a few copies of music, dis-
played advantageously, is more impressive and
brings better results than a more confused style
of display.
Another idea used in this window which is
well worth copying is the manner of stacking
the Feist "Dance Folio No. 6" at the base of
the window. This not only gave the impression
to the passersby that the folio had a quantity
sale, but that the dealer was prepared to fill
the demand. Such suggestions are most valu-
able.
Recital Numbers Sung Well
Featuring "Blossom Time" Numbers
number, "Song of Love," continues to be a
steady seller. Not only is this true during the
appearance of the show in various localities, but
the demand remains for a lengthy period after
the production leaves.
The sales possibilities of "Blossom Time"
music, and the demand that can be created^ as
Among the artists that are making successful
appearances in concert this year is the Scotch-
Canadian soprano, Marion Armstrong.
Her
original popularity was gained in Canadian ter-
ritory, in which she has made some very long
tours, last season alone making 144 appearances,
including St. John, N. B.; Halifax, Sidney, and
many other principal cities. One of her out-
standing songs has been "The World Is Waiting
for the Sun Rise," and more recently "Roses of
Picardy" and "Love's First Kiss."
Modern Composers Said
to Lack in Leadership
So Declares Well-known English Music Critic
in Talk Before League of Composers Recently
Given in New York City
Speaking on "Conditions of Modern European
Music" at a lecture-recital of the League of
Composers, held in the Anderson Galleries, New
York City, recently, H. C. Colles, guest musical
critic of the New York Times, said that the
young composer in modern music is by no
means as important as people are inclined to
think.
"Perhaps one of the most important factors
in music to-day," he said, "is the musically
nouveau riche. These are very enthusiastic, but
at the same time very ignorant. As regards
composers, the first thing one notices is that
among the innumerable composers of all nations
there is a lack of leadership. There is not one
dominating figure as in the days of Wagner or
Beethoven.
"Stravinsky has been spoken of as being a
dominant personality. I do not think, however,
that he is of the same type as these men. But
the conditions of modern music make any dis-
tinction of national music impossible. Just a
few modern composers have retained any dis-
tinctive nationalism."
In speaking of revolutionary music, Mr.
Colles said: "One must remember that the
people interested in revolutionary music are a
comparatively small group. The mass of people
are devoted to what may be termed standard
music. I think that composers of this contem-
porary kind of music are too much concerned
with how the thing is done and too little with
how they do it. What is wanted is somebody
great enough to use fine music. It is the mat-
ter, not the manner, that counts."
A New Song of Unusual Merit
GARDEN
A natural song hit. Victor Song Record just released. Dance records will be released soon. Published in three keys; Quartets
for mixed, male and women's voices; Orchestra and Band.
Published by J. W. JENKINS 9 SONS MUSIC CO.
KANSAS CITY, MO.
58
THE
MUSIC TRADE
REVIEW
JANUARY 5,
1924
YOU CANT GO WRONG
WW ANY FEIST'SONG'
"Blossom Time" Road
Shows Create Activity
Outstanding Number of Score "Song of Love"
Continues to Be Steady Seller After One Com-
pany Makes Appearance in Locality
The four road shows of "Blossom Time" com-
panies are doing much to keep the music of
this musical production active. The outstanding
well as the profits made by dealer co-operation
in linking up window displays and other activi-
ties with the local appearance of the "Blossom
Time" shows, were recently demonstrated by
L. C. Gorsuch & Co., the Arcade Music Store,
Springfield, O., which made an artistic showing
of "Blossom Time" title pages with the result
that over 300 copies of "Song of Love" alone
were sold in one week. This is said to be the
record of sales for that city on a musical com-
edy number.
Herewith is shown the artistically dressed
window of this enterprising house. The window
was undoubtedly decorated with care and atten-
tion and the modern method of giving wide
space to a few items was used here to advan-
tage. It has been repeatedly shown by dealers
that the effect of a few copies of music, dis-
played advantageously, is more impressive and
brings better results than a more confused style
of display.
Another idea used in this window which is
well worth copying is the manner of stacking
the Feist "Dance Folio No. 6" at the base of
the window. This not only gave the impression
to the passersby that the folio had a quantity
sale, but that the dealer was prepared to fill
the demand. Such suggestions are most valu-
able.
Recital Numbers Sung Well
Featuring "Blossom Time" Numbers
number, "Song of Love," continues to be a
steady seller. Not only is this true during the
appearance of the show in various localities, but
the demand remains for a lengthy period after
the production leaves.
The sales possibilities of "Blossom Time"
music, and the demand that can be created^ as
Among the artists that are making successful
appearances in concert this year is the Scotch-
Canadian soprano, Marion Armstrong.
Her
original popularity was gained in Canadian ter-
ritory, in which she has made some very long
tours, last season alone making 144 appearances,
including St. John, N. B.; Halifax, Sidney, and
many other principal cities. One of her out-
standing songs has been "The World Is Waiting
for the Sun Rise," and more recently "Roses of
Picardy" and "Love's First Kiss."
Modern Composers Said
to Lack in Leadership
So Declares Well-known English Music Critic
in Talk Before League of Composers Recently
Given in New York City
Speaking on "Conditions of Modern European
Music" at a lecture-recital of the League of
Composers, held in the Anderson Galleries, New
York City, recently, H. C. Colles, guest musical
critic of the New York Times, said that the
young composer in modern music is by no
means as important as people are inclined to
think.
"Perhaps one of the most important factors
in music to-day," he said, "is the musically
nouveau riche. These are very enthusiastic, but
at the same time very ignorant. As regards
composers, the first thing one notices is that
among the innumerable composers of all nations
there is a lack of leadership. There is not one
dominating figure as in the days of Wagner or
Beethoven.
"Stravinsky has been spoken of as being a
dominant personality. I do not think, however,
that he is of the same type as these men. But
the conditions of modern music make any dis-
tinction of national music impossible. Just a
few modern composers have retained any dis-
tinctive nationalism."
In speaking of revolutionary music, Mr.
Colles said: "One must remember that the
people interested in revolutionary music are a
comparatively small group. The mass of people
are devoted to what may be termed standard
music. I think that composers of this contem-
porary kind of music are too much concerned
with how the thing is done and too little with
how they do it. What is wanted is somebody
great enough to use fine music. It is the mat-
ter, not the manner, that counts."
A New Song of Unusual Merit
GARDEN
A natural song hit. Victor Song Record just released. Dance records will be released soon. Published in three keys; Quartets
for mixed, male and women's voices; Orchestra and Band.
Published by J. W. JENKINS 9 SONS MUSIC CO.
KANSAS CITY, MO.
Future scanning projects are planned by the International Arcade Museum Library (IAML).