Music Trade Review

AUGUST
MUSIC
THE
25, 1923
TAKING PRIDE IN THE LINE HANDLED
]. H. C. Petersen's Sons Co.'s Way of Letting
the World Know It Sells Martin Band Instru­
ments all of the Time
Manufac turers lind that products that sel l
re ad ily a nd at the "aillc tilll e huild busin ess d e­
ve lop a dealer interest that is both loy al a nd
e nthu s ia s tic . ",\ product that is not a ni) a
Featuring the Martin Name
r eady seller but a lso a business build er is, of
co ur se, the id ea l co mbin atio n," says J. Pctit,
of
H. C. Petcrsl'n's So n- Co" of Dan: np or l.
la" "and I think T have that combin:1lion,"
). [ r. P etit has in,eril,ed hi ,: iaith in the prod·
u et he se ll s in bl ack a nd whi te on hi s runab out.
He wan ts el'er yo ll C t o know that he handle s in­
s trulll ents made b y t he Martin Band In strume nt
Co. , of Elkhart, Ind, for whom J. H. C. Pe t er ­
se n's Son s Co. is r e pr esen ta ti vc in the Daven­
port lerritory.
"'vV c find our dealers invariabl y enth ~siasti c
about Martin instr um ents, " said Fred A. H o lt z,
saks manager of the Martin Co., recently, "for
.r.
TRADE
REVIEW
th e reaso n tha t h and -mad e inst ru ment.s are no t
only sp lendi d se ll e rs, but a lso ex cel lent bu s i­
ness builde r s. Eve r y Martin in s trum ent so ld
so on enli sts a new circl e of friends for botll
th e manufacturer and thc de a ler."
ANNOUNCES NEW DEALER HELP
]. C. Deagan, Inc. , Prepares Attractive New
F o lder for Dealers Explaining Use of Xylo­
phone for Pleasure and Profit
CH1UGO, Iu"
\ugu ;t 20, - -j. C, Dl'a,c::an, ll1 c"
has pr epa r ed a vcry at tr activ(' fo lder (or d ea l­
e rs' u-c exp lainin g' to pro"pccti \e c u s t ollle rs h ow
th e xylop hone can b, ' u se d lor bot h profit and
pleas ur c, Till' lI' id e appea l th;lt this folder ca r­
ri eS ca n rC'H lil y be <('(' n, espec ial I." tn the \'o llng
stud ents, for it is pointed o ut th;lt all income
s uffi c ient t o pay o n c's lI'a\' throu c" ll col lq:e can
bc real iI- c d i" p Ia l in >.; :1 xy lo phon e it fcl\' hours
a cia :;, Thi-.;, ho\\'C\'c r, is on :\' on e oi th e nUllIer­
OUS a r g ullI ents put iortll io r lI "i n . :; thi-.; in sl ru ­
Jllcnt for profit as well it " plc;ls ure,
Tlte xylop h o n e an d pcr nbs io n in,;lnl1Jlcnt,
h a l c a h\ ayS b ee n popular ;IS sL " ... e a nd so lo
inQnlll!cnls, but a n ('\\ use [or 111<'se ill s tru­
1l)(' nt s is ,U: ll in the nel\' rh,ythlilical h a r1ll ony
method o f p lay inc" \\11irh \","S r ecen tl ) all ­
nounced by the company and expl ;1 in u l jn the se
co lumn s,
The 'I 'e nor-uunjo 'ViLh the lnoabng Head
The Gibson
Masterlone
41
BUFFALO DEALER FEATURES KRUEGER
H"F r:'M.o, N. y" Aug ust 20,- Denton, Cottier &
Dani e ls tied up wit h tIl e r ecen t local appea r­
ance of Bennie Krue ge r a nd his or c h estra wi th
an a ttra ctive displa y o f Buesc her saxo phones
and b:1nd in s trLJll1\'nt -. D ueoc hcr instrument s,
w hich Jl1l1 s ici a l' .- , a r c mad e b .I' the Buesc h er Banel In­
' c:ood rc, uils in ,"ale"
Wood-wind
Instruments
Highest Standard
Qualitv Supreme
Have the Endorsement
of America's Foremost
Artists,
Send for our Catalog E.
Instruments for the Reed
Section of the Band.
TENOR-BANJO
Famous Gibson bra cketlp.ss rim, GIbson ton e­
projector, Gibson short scale, and many other
',x c!us;ve Gibson features . The most banjO for
t h e least money.
The m ost tone for the least
effo rt anel IC'lst expense, Must be seen, played
and heard to be appreciated. E very In strum e nt
guaranteed for life.
'Write for d esc "iptive
circul ar.
~
NEW STYLE
MULTI-MODEL
Harry Pedler & Co.
Incorporated
Elkhart
Ind.
Gibson Mandolin - Guitar Co.
512 Parsons Street
KALAlIAZOO, MICHIGAN
DRUM.S
,RUNO
Display Case
Twelve Best Sellers
THE OLDEST AND
lAROEST MUSICAL
MERCHANDISE HOUSE
IN AMERICA
Sxcllllhw{f JI'1u>J.,.u.
The New Style Multi-Model Drum-which
is meetin g with universal approval-is
only one of the many superior drum­
mer's instruments we manufacture. The
liberal discounts which we allow make
our line a profitable one for live dealers .
Send to-day for our catalog, which shows
our complete line of Drums, Tympani,
Xylophones, Marimbas, Chimes, Traps and
,\ccessories.
DTAaU~
C.BRVNO ~ SON.lNc.
351·~fovmIAVl. NI:lfYonCat
Ylctor'D16tri.hufor6
01
~
We offer complete protection to our ex­
clusive dealers-write for proposition.
_
DRUMMERS'
INSTRUM EN T S
~
~
I .....
10
Cse.0
OLIVER nITSON co.
BOS'l'ON • MASS
Manufacturen
Importers and Jobbera of
IndianapoC;s, Ind. U. S.A.
~
ESTABLISHED 1834
is the different metal Violin 'E' String all the violinists are ask­
ing for. Endorsed by KREISLER, ELMAN, FLESCH, VIDAS,
MACMILLEN, and others. To introduce the line we offer SILVERIN until S e ptember 1st
at prices that defy competition.
W1'ite us for full particulars.
Cooper Square
Ne~
inche~)
For Window and Counter
Write for Introductory Offer
STANDARD MUSICAL STRING
& MFG. CORP.
Brooklyn, N. Y.
~g~~NS
STRINGS
AND
1===
SIL VERIN
CARL FISCHER
by 6)/,
DURRO
Attractive Special tie,
Modern Servi ,c e
Leedy .Manufactuf'in~ Co.
5~~
104 South 4th Street
MUSICAL
MERCHANDISE
"DRUMMER
CORRECT"
(Size of Case
York
STEWART ru~~~INS
Larlluf Whole.al..
Mu.ical Merchandi...
Hou•• in America
Buegeleiaen & J acobj@1i]
5-7-9 Union Square
NEW YORK