Music Trade Review

THE
44
MUSIC
TRADE
REVIEW
JULY
28,1923
A Chain of Successes-
1
CAROLINA
MAMMY
A RealSouthern
YOU VE
60TTO 5EE
1
SWINGIN
DOWN THE
MAMMA
LANE
EV'RYNIGHT
A LonesomeBlues
Mam",Y Sonl3
An Old Fashioned Sons
With a Fox TrolSJJin13
Fq;c TJ'ol
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"You can't 150 Wi'ons -With any'FEIST'son"'''
NEW BERLIN NUMBER GOING WELL
"When You Walked Out Someone Else Walked
Right In" to Have Heavy Campaign of Ex­
ploitation Behind It
Irving' Berlin, outside of the music for hi,
"Music Box Revue" shows, has written few
songs in recent seasons. However, those that
he has written have attained national popularity.
His latest popular song is entitled "When You
Walked Out Someone Else vValked Right In."
The campaign of exploitation behind this new­
est oftcring is hardly under way, as the plans of
Irving Berlin, Inc., the publisher, contemplate
making it not only one of the le<;lders of its
catalog, but one of the outstanding hits of the
year.
Despite this song's youth it is not only heard
from where songs are given publicity, but it has
succeeded in obtaining for itself some unusual
comment in newspapers throughout the coun­
try. '\nything Berlin does is always good for
several paragraphs from the average commenta­
tor.
One of the severest critics of daily papers is
known as "Davis," of the Cleveland Press. .\
word of praise from this source is unusual, but
in a recent edition of that publication a lengthy
article on Berlin's song, "When You '"Valked
Out Someone Else \Valked Right In," appeareel
under the caption "Off vVith the Old Love, On
THE HOTTEST
and Funniest Comedy
Song Written in Years
JUST OFF THE FIRE
PEANUTS!
5 a Bag
Every Dance Orchestra From Coast
to Coast is Playing and Singing-
PEANUTS!
5 A BAG
Watch for Record and
Music Roll Releases
v"itlt thc New" (described as thc theme of a
bright new dance song by Irving Berlin). 1n
praising Derlin's song Davis took thc opportu­
nity of rapping the modern orchestra, in which
hc says "Modern dancc pieces depend greatl\'
on how they are played. But the tendency of
orchestras is to copy one another and play llluch
;t!ike." He found \10 such fault with the rendi­
tion of Berlin's song and as regards thc lyrics
he shows cven more enthusiasm by reprinting
the end of the chorus. The whoit' article car­
ricd a five-column head and should assiq salcs
materially in Cleveland territory.
" '('.
r­
"CIRCUS DAVS" BEING FEATURED
"Circus Days," from the catalog of vVil1 Ros­
siter, Chicago, is being featured in conjullclioll
with the cxhibition of Jackie Coogan's latest
motion picture of the same name, now appear­
ing in various parts of the country. By special
permission a photo reproduction of young
Coogan with his original autogTaph is given
free with cach copy of the music. This shou'leI
add considerably to the sales. Special slides
featuring Coogan are also available for motion
pictnre houses and these, together with orches­
trations, song copies, extra title pages, etc., may
be obtained from th e !)'ublisher. "Circus Days,"
as a novelty song, would probably be a suc­
cess ,,vithont this unusual hook-up. vVith it,
however, its national popularity seems doubly
assured.
METRO CO. NUMBER RECORDED
The Metro Music Co.'s song "vVhy Don't M)
Dreams Come True?" was recently recoreleel for
Edison records by Esther Nelson and Charles
Hart. 'fhis is a timely release, inasmuch <>s
the publisher's campaign o n the number is just
under way. It is being' placed with n1lmcrous
vaudeville acts and is also played frequently by
numerous orchestras. Joe Hollander, one of the
executives of the above company, together with
a staff, is exploiting the number in I\tlantic
City, ::--J. ].
JAMES BURRIS IS DEAD
James Burris, one of the old-time colored
songwritcrs who collaborated with Chris Smith
In the days of Williams and Walker and who
was recently one of the principals of one of the
"Shuffle Along" cOl1lpanies, died recently in
'v':ashington. He was one of the writers of
"Ballin' the Jack." He recently finished "Shoot
lhe Rabbit," which will shortly be released by
the Edward D. :VIarks Music Co.
CHARLES RAVMOND MARRIED
Charles Raymond, the well-known Chicago
songwriter, was recently married to Miss Emily
::--J ovak, daughter of Louis f. Novak, of the
above city. The couple immediately left on a
honeymoon.
MEETING THE COOLNESS DEMAND
Strand Theatre in New York Uses Two Feist
Numbers in Hot Weather Program
'An original plan to give a touch of. the cool
country to those who mll'st stay in the city over
hot week-ends is bringing big- results and mak­
ing a rich man of its orlglllator, Joseph
l'lunkelt-; d~rcc.tor .of"f,bJ:~r~rk Strand Theatre,
N ew York City.
~1r. l'lunkett has turned hi, theatre into what
is in effect a country lllcadow. Artificial bree z~
rool the dim recesses of the big auditorium.
The odor of fir trees which Sland in the lobby
fill the riir, while overhead icc water runs
through hidden pipes with a tinkling sound
that suggests an .'\pril shower.
Frolll the orchestra pit comc the realistic
,inging of birds and the humming of bees. The
curtain rises on the kind of woodsy scene that
the audience has been dreaming' about all the
hot, humid day. Boys and girls in cool whites
and greens form part of the picture, which is,
however, merely a background for the most
cooling feature of all, thc lilting, airy melody
of the Summer's favorite fox-trot songs,
"Swinging Down the Lane" and "Saw Mill
River Road." ,\nd while the Summer boys and
girls sing the tired audicnce dreams of shady
lanes and eventide on river roads.
LEE S. ROBERTS' LATEST NUMBER
I,('e S. Roberts' latest song, "Oh, Harold,"'
published by Foster, :Music Publisher, Inc., Chi­
cago, III., seems bent upon being as popular as
some of Roberts' past successes. Lee Roberts
seems to have the knack of writing songs and
instrumental selections that have a wide appeal
;,nd "Oh, Harold" is fast attaining national
prominence. Tlte publisher has plaud behind
it an unusually active campaign.
NEW CONSERVATORV CHARTERED
The Secretary of the State of New York has
granted a certificate of incorporation to the
City Conservatory for Music Culture. The in­
corporators are H. and R. Hershkowitz.