Music Trade Review

·.
JULY
THE
28, 1923
MUSIC
TRADE
REVIEW
41
0~
~iJ~J
GREAT VOCALION LIST FOR AUGUST
NEW BRUNSWICK SUPPLEMENTS
NEW BOOK ON MUSIC APPRECIATION
Imposing Array of the Recordings That Must
Appeal by Reason of Their Catholicity
Brunswick Records Featured in New Type of
Supplement Which Has Many Advantages­
John F. Ditzell's Plan Well Received
Victor Talking Machine Co. Announces Im­
portant New Addition to Its Literature
Ja zz in g the "Cavall e ria Interm e zzo" on the
Au g u s t records'
Sounds sac ril eg ious,
doesn't it ? But done arti s ti ca ll y, as it is, on the
August Vo ca lion record of th e Aeolian S y m ­
phony Dan ce S e ri es, the mo st hi g hbrow of mu­
si c critics would b e human enou g h to acknowl­
ed ge it as a pri ze-winner amon g dance tunes.
Nor is its side-part ne r, "Rifi"ol e tto" one-step,
behind a s a fox-trot-as pla yed by Ye rk es' Met­
ropolitan Dance Play e rs.
An important new Voc ali o n recordin g of the
famous " Za mpa Overtur e" has just bee n re­
leas ed, played b y the Metropolit a n Opera Hous e
O r ch estra. Und e r th e exclusive dir ection of th e
not ed orchestral co nductor of th e l\.f e tropolitan,
G e nnaro Papi, thi s record of "Z alll pa " becomes
a rev ela tion in instrum e ntal recordin g.
Th e world of mu s ical instrulll e nts seems
some wh a t topsy-turvy th ese days. One becomes
a ccustoill cd t o linking liP the saxoph o n e with
ja zz-the ac co rdion with friv o lous tunes pla y ed
fas t and furiou s ly-and th e ha nd- saw with th e
wood-pil e'
B llt in the .\u g ust V o c;, lion rec ord li s t Rud y
\ Viedocf t' s Saxophone Sex tet plays "Na rcissus "
and a Tsc haikow s ky Humber with di g nity and
taste-th e a ccordion displ a ys beauti ful tOHC­
quality in Dri go's "Val se B lu e tte," play ed by
Pietro-and a s a final s urpri se the hand- sa w
deve lop s a v oi ce-like tone and, with the ukulel e,
pl ays a medley o f " M y Old Ke ntu cky Home "
and other South ern airs.
l3 eyond the dark-b r own shadow of a doubt,
ther e is ,( new Vocal ion r ecord jll st out that
contains th e " coon-shouti nges t" pair of son gs
that have bee n heard in m a ny s easons. Ir vin g
Berlin's late s t is the fir s t on e, "When Y o u '
vVa lked Out" (So me one Else W a lked Right In),
s un g by Irvin g K a ufman. "Wa itin' for the
E ve nin' Mail," behind the bars of th e village
"lock-up," is the s eco nd in sinuatin g coon song,
from th e new 1Ilusical s how "Dew Dro p Inn,"
that Frn es t Hare sin gs so amusingly.
All kind s of music for :\u g u st days ar e con­
tained in th e new Vocalion re cord li s t.
~ew
SPECIAL VICTOR RECORD RELEASE
A s pecial early r e lea se of six fo x-trot s on
Victor r ec ords, to b e pl ace d on sale by re tailers
on Au g us t 22, has been a nnounced by th e Vic­
lor Talkin g M ac hine Co. Thi s is in accord a nce
with the poli cy of the compa ny to make ea rly
r eleases of se lec t ed records to s timulate relail
tr a de. The s peci a l r ecords for thi s month ar e:
19 J08 Hlue Hoosier- -Fox -t rot .. .. Great \".' hit t: \Va y Orc h .
A lln a\)l: Jk- -Fox-tro t .... B rooke Tohn s a nd Hi~ ( hell.
19 10'') \\ ";;t ;t;n' lor the E venin ' )'[a il- -Fox-trot .
' Taint ): () hod y 's Bizn es::i If I
19 110 Dirtv H a nd s !
.
.\[y S\\'e ': t i~
no
T l.:'l1n esst.: t: Ten
Fox -trot.
T c nn e~ s ('l: T e ll
nirtv Fa ce F ox- trot.
J oe R ay mond and Hi s Orc h .
\ Ve nt .\way Fo x- tro t,
Toe R aymo nd and Hi s O r ch.
Charle s Durso, well-known talking machine
deal e r, of Somervill e, N. ]., recently added the
Brunswick line of ma chin e s and records to his
stock
The sales promoti o n department of th e phono­
g raph division of th e Brunswick-Balke-Collen­
der Co. introduced a ne w idea in the compila­
tion of its record supplem e nt with the July list.
The new Brunswick supple ment consists of a
tw elve-page folder, conveni e ntly sized and li s t­
ing in strong bold type the va riou s classes of
n !cords featured in that particular month, ac­
companied by small illu strations of a rt is ts mak­
ing the records. There is very littl e descriptive
matter in the listings, t h e main idea b eing to
feature th e names of th e records as stron gly as
possible in order to gi ve Brunswick dealer s an
opportunity t o thoroughly appr ec iate the tim e li­
n es s and impo r tance of the vari o us recordin gs .
O ne e ntire section of the new suppl e ment give s
a n§s u1l1 e of the re cord s prese nt ed during the
previou s s ix months, making the !ru pplement
up-to-date. John F. Ditzell, mana ger of the
sales prom o tion departm e nt, is respon s ible for
this new sup plement, and the reception it has
re ceived from Brunswick d ea le rs reflects the
wi sdom of hi s decision to ma ke a change in
th e us ual form o f r ecord supplem e nt.
SHOWING THE RECORD'S STRENGTH
SAN P E»RO, CAL., July 23. ·The San P ed ro Fur­
niture Co., of this city, Co lumbia dealer, has
utilized a no ve l method of demonstratin g th e
str e ng th of Columbia New Pro cess record s, at
th e same timc ca lli ng attention t o t be Columbi a
pho no·g raph.
'\ Ne w Process r ec ord is hung
from th e ceilin g o f th e displa y wind o w by a
strong co rd runnin !! th r ou g h th e h o le in the
center of th e record and a nother cord pass in g
through th e sa me hole is fas tened to a cr adle
which is m a de fast lo an upright Columbia
phonograph. A window card la b els the s tunt
a s follows: " Ne w Process Columbia Record
H o ldin g a V\ei g ht o f Over 150 P o und s ."
AN INGENIOUS WINDOW DISPLAY
CHICA(;O, ILL., Jul y 23.- -The Symph o ny Mu sic
Co., of this cit y, well-known Colnlllbia d ea le r,
r ece ntly featur ed a n effecti, c a nd in genious win­
dow displa y, usin g as a centerpi ece a large m a p
of th e world wi t h the s lo gan, "Th e vVorld O\'er,
You Ca n' t Go "'\Tron g With Any F e is t Son g ."
E ver y F eis t song fe atur ed was ti ed to the
ce nterpi ece and to the Co lumbia record o f that
se lection with a colored ribbon .
COLUMBIA IN THE ARCTIC REGIONS
ST. LOU Js. Mo., Jul y 23.- The Raig or Music Cll.,
of thi s city, Columbi a d ea ler, rcc ci"e d recently
an int e res ting lett e r from Rampart, Al a ska, in
w hich w as e nclosed a m o ney order with an
order for a Columbia Sym phony record. T hi s
Columbia e nthu s iast in the far N orth wrole a~
fo ll o \vs : " My Co lumbia Gr afo l\ ola and Colulll­
bi a records hav e give n \lle gr eat e n te rtainm e nt
and pl eas ure ancl have cheered m e in Ll Y IOlle
some h o ur s ."
I PHONOCRAPHS
AND
Th" Victor Talking Ma chin e Co. has an­
nounced that th ere will be r ead y for distribu­
tion a new and thorou g hly ori g ina l course for
th e teac hing of mu s ic appreciation in the el e­
ment a ry sc hools, th e co u rse in book form bear­
ing the title "Mu s ic A ppr ec iation With Vi ctrola
for Childre n." In announ cin g the new publi ca­
tion the compan y says:
" O ur earli e r publication, ' Mu s ic :\ppreciation
fo r Little Childr en,' des ign ed for the kinder­
ga rt e n and prim a ry g rades, met with g reat fa vor
and did valuable pi o nee r service in thi s field.
How e ve r, in re s pon se t o the insi s t e nt demand
of mu s ic s uper visor s a nd teacher s, w e ha v e
cnlarged, re written and r evi sed tltc cou rse to
embrace th e w ork of th e fir st six grade s.
"' .Musi c Appr ec iation with lhe Victrola fo r
C hildren' pres e nt s a series of prac ti cal discu s­
s io ns on the fund a m e ntals of th e s tudy of musi c
appr ec iation, to ge th e r with valuabl e he lps and
su gges tion s on or gani za tion a nd teac hin g, and
a compl ete course of m ore than on e hundred
a nd fort y d efinite sequ e nti a l lessons, illu s tr a ted
throughout by Vict o r r eco rd s. It ha s 288 pages ;
is cloth bound w ith gold imprint, and contain s
m a ny illustration s in half-ton e and color.
" Thi s book will meet with a ve ry hea vy
d em a nd , for il is th e onl y compl et e course on
musi c appreciation in the element ary g rades
on the market to-da y." The list pri ce of the
book is $1.50.
F. F. DAWSON'S IMPORTANT POST
Appointed Sales Manager of the Texas-Okla­
homa Phonograph Co., of Dal1as, Tex.
Announ cement has b ee n made b y A. H. Curry,
vice-pre s ide nt of Thom as A. Edi son, Inc., in
charge of the phonograph division, of th e ap­
pointment o f F loyd F. Daw so n as sales m a n­
age r of the T exas-Oklahoma Phono g raph Co .,
Edi son jobber, lo cated in Dall a s, Texas, of
which concern Mr. Curry is pres ide nt and
own er.
Mr. Daws on has had ex tensi ve experi e nce in
the phonog ra ph busin ess, hi s past conn ec tions
including a ffili a tions with various prominent
manufacturin g a nd distributing organi zations.
H e was for a lon g tcrm of yea rs manager of
the Cincinnati bran ch of the Columbia Grapho ­
phone Co.
Mr. Dawson has a ss um ed his new p os t and,
with hi s pa st record in r e ndering se rvice to
r etail phono g raph mer ch a nts and addre ss ing
trade bodi es, vocational sch ool s, etc., on the
problems of marketing and sa les p romotion, h e
brin gs to the te rritory of thi s E di s on jobbin g
or ga ni zation a valuable experie nc c.
The cover on th e late s t Edison ca talog of
Recent R ecord Relea ses is most arti s ti c. In
addition to the title prop er, there is a trad e­
mark bearin g the slogan " Comparison with th e
Living'\rtist R eveals No Difference," and an
exce ll e nt picture of Frieda Hempel, set into a
ve ry finely engraved and artistic border ·design.
RECORDS
THE BRUNSWICK-BALKE-COLLENDER CO.
CHICAGO
NEW YORK
CINCINNATI
_