Music Trade Review

THE
8
MUSIC
TRADE
REVIEW
JULY
21. 1923
When You Sell the
New
elostrelle
You Insure Satisfied Customers
Do you
. realize how inftu­
ential a satisfied customer is?
Has it occurred to you what it
means from a sales standpoint
to have every buyer boosting
for you?
~
Alllhe successful piano merchants
attribute much of their success to the
good-will and helpful recommenda­
tions of pleased buyers. In many cases
.as high as 35% of sales can be traced
to this source.
The Melostrelle Minimizes Sales Effort!
You also can profit by such friendly customer
co-operation, if you follow out this vital selling
principle:
Giv e your customer exactly
what h e wants, and see to it
that h e receives full value.
It is remarkably easy to play. An efficient
motor governor keeps the tempo under abso­
lute control, whether playing softly or with
emphasis. The celebrated E-Z Axion is drum­
tight. These are big, valuable, vital features­
not mere "talking points."
The Melostrelle was designed first of all to
give thorough satisfaction. It's just that kind
of an instrument which appeals to the careful,
critical buyer. Yet it can be sold at a most at­
tractive price and still offer a wide margin of
profit.
The Melostrelle Sells ~eadily
and Stays Sold!
When you sell the Melostrelle, you do so on
the basis of quality, dependability and satisfac­
tion-as well as price.
Write t oday for prices, terms and details of construction.
STEGER & SONS PIANO MFG. CO.
MAKERS
Founded by John CU. Steger, 1879
Steger Building, Chicago, Illinois.
Factories: Steger, Illinois, where the "Lincoln" and "Dixie" Highways meet
Easy to sell-the M elostrelle.
When )'ou find out the price you'll be surprised.