Music Trade Review

THE
44
MeSIC
TRADE
REVIEW
JULY
21 , 1923
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~U~J
NEW SONORA DEALER HELP
CHANGES IN VICTROLA DESIGNS
MISS PATRICOLA AND THE VOCAUON
Advertising Wind ow Valance Prepared by Com­
pany for Its Dealers' Use
Victor Co. Announces Several Improvements in
Horizontal and Portable Models
Wel1-known Vaudeville Artist Makes Her First
Recording for Vocal ion Records
()llC' of 1 he late st " d ea le r he lps" (\ \:\, ;,('(1 by
lIle sales departlllc nt of the Sono ra J'holl o­
" rap h Co., Ine., 279 Broadwa y, Ne w ~York City,
is a 1110st a ttra ctive advert is in g window vala nc e
whi ch is furni s h ed to So no ra d ea lers who de­
Th e Victor Co ., in a le tter to di st ributors,
announces several impen ding c hanges in des ig n
in ce rtain of the horizontal Victro las, includin g
)los. 240, 260, 300 and 330. It is s tat ed that
Victro la 240 a ~ produced hereafter w ill be larger
'\ ne w addition to the Vocalion Red record
li s t of art ists an d singe r s ha s be en made re­
ce ntl y. lvIis s Patr ico la, who is one of the few
" llcces sf nl s in g le female acts on Keith 's circuit,
h as mad e h er fir s t recording for the Aeolian
Co. Thi s record wiII b e released as an Aug ust
s p ec ial and will be r e leased for sale b y Voca l­
ion d ea lers about t he fift ee nth of nex t month .
She has r ecord ed on e of the hit number s of
" Geor ge Whit e's Sca ndals of 1923," "S tin go
Stllngo," cou pl ed with a blues song by Donald­
so n and \"Ihite, en titl ed "Oh, Sister, Ain't Th a t
Hot?" Hath of he r selectio ns are ac companied
by the '\mbassadors .
Mi ss Patricola is so well known a mon g vallde­
\'il1c theatr e patron s that the '\eo li a n Co~ is
sure thi s anno un cement is go ing to b e welcome
news to dea le rs and reco rd buyers throu g ho ut
the country. A picture of Mi ss Patr icola wil l be
on th e first page of the September r eco rd bulle­
tin .
New Sonora Advertisin(; Valance
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RELEASE SAVOY & BRENNAN RECORD
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Only Record by Ill-fated Team Wil1 Be Re­
leased by Aeolian Co . on Jul y 20
:C: ,i l' c it.
III r e.'pO IlSC to lllall Y re(IU es ts [rOlll
dealers th e cO lllp a ny ha < ar ranged with a lllanu­
[;Iclllrcr t n s uppl y t h ese vala n ce~ to d cale rs at
t he unu s uall y lo w price of 90 ce nt s a linear foot.
These \'ala ll (,(,s a rc m a de o f m e rce ri zed pop­
li n. The bod y is in ec ru, thc naille Sonora in
;~o ld w it h th e trilllllling ~ in hlue.
This color
combinat io n fo ll ows o ut th e So nora plan and
is mo s t att ra ctive. The co lo rs a r c gua rallt eed
s un-proof by th e JlIanuf adurcr~
It is s uggested that th e de a ler, in orderillg
th e va lallce, SUOlll it a rou g h diagralll g iving the
11IeaSlll'C lll e n ts of eac h [rontaf!e where he wishes
to pla ce a valance. Thi s includ es [rollt, s ides
a nd d oo r~ The IlI CaS Ur Clne nt s s hould be tak e n
rr Olll ~hc out sid e of the w inel ow a lld should
S II O\\~ lhc cxact
IIl ea Sllr CIl1Cnt s o f th e g la ss.
Th c, w ill be Ill a dc up to order in about two
weeks' lim e.
th an the pr ese nt 1II 0de i and will have a lo wer
"lid lll o re a ttra ctive lid. It will be first s up­
plied in th e n ew co mposite maho gan y finish,
w ith a list pri ce of $125. New Victrola 260 w ill
be s li g htl y larger than the pr ese nt mode l and
w ill l,a ve a new lid and carvin g on th e front
posts. S hipment s for th e balan ce of the yea r wi ll
be in En g li s h brown m a h oga ny fini s h. The list
pri ce on thi s mod e l will remain un c han ge d ~
Th e r e wil l a lso be a new mod e l V ict rol a 50
which will be ve r y s imilar to the present model
in outward appea ran ces, but wi ll have a numb e r
of rtdded conveniencc s, includin .e: an In ge ni ous
co ntain e r for n ee dles, mcans for carrying s ix
re co rd s on the turntab le s pindle and a more
con ven ie ntl y locat ed winding key. Th e re will
be no c hange in th e list pri ce of this model.
BRUNSWICK SHOP, INC., CHARTERED
MORILF.. :\I.A ., Jul y 17 . ~ -Th e Reynalds Music
Hou se Co., of this cit y, ha s be e n chartered in
thi s State, wi th an authorized ca pi ta l of $75,000
Th e concern will retail ta lkin g mac hin es, s up ·
The .\. eo lian Co. announces that th e s pecia l
reco rd 0,' th e I wO we ll -k now n rO(lIe cii a ns, Savoy
RE:YNALDS MUSIC HOUSE CHARTERED
Sheboygan, Mich., Firm Planning Considerable
Expansion-New Qua rters Secured
pli e~ , etc.
MICH., Jul y 17 ~ - Co rp o ration
papers for the Brunswick Shop, Inc., have just
been filed by Herman G. Bendler, Paul F .
Schmidt and G. \ 1V. Buche n, and the business,
established for some time, will be expanded
co n siderably. The new company will have a
capita lization of $15,000, and is authorized to
buy, sell, a nd manufacture musica l ~ in st ruments
and s uppli es. Th e store, which is now lo cated
at 807 ::--r. Eighth street, will take over the en­
tire s pace of the Rumm ele-Kriel jewelry store
building in a short time, and a lt erations will
include siy sound-pr oof record demonstration
booths in the rear. In addition to the Bruns­
w ick lin e of r eco rd s and talk in g ma c hine s, the
Ed ison line ",i ll be a dd ed.
SHERO),GA N ,
B. E. BENSINGER SAILS
Among the passengers on the U. S. S.
"Leviathan," whi ch r ecentl, sailed from New
York on her initial trip for Europe, were Mr.
and ~1r s. B. E . Bensinger.
Mr. Bensinger,
preside nt of the Brunswick-Ba lke-Collend er Co.,
also was a g u es t on the trial trip.
COLIN O'MORE IN GRAND OPERA
Col in O' Mor e, popul a r t e nor a nd Vo cal ion
re cord a rti s t, ha s sig ned a co ntr act to si n g lea d­
in g tenor roles w it h th e San Car lo Opera Co.
durin g the COllling season.
I
HONOCRAPHS
AND
Savoy and Brennan
and Bren nan, to which ref e rencc was m a d e in
The Rev iew las t we ek, will be rel eased to the
tlade on July 20. Th e record is th e only one
o f the v oices of the se two comedians, who had
arranged to re co rd a se ri es for the Vo ca lion and
had mad e only the fir s t maste r when Bert Savoy
wa s struck by li g htning and kill ed at Long
Beac h. One s ide of the re cord is e ntitled "You
Don 't Know the H alf of It" a nd th e othe r s id e
"You Must COl11e Over," which will be listed at
75 cents.
RECORDS
THE BRUNSWICK-BALKE-COLLENDER CO.
CHICAGO
NEW YORK
CINCINNATI
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