Music Trade Review

THE MUSIC TRADE REVIEW
40
ou ~an't go Wl'on6
DECEMBER
1, 1923
i~
with aDjFEIST son~
-"
Pap"hves Kama
A "WALTZ ME TO SLEEP" WINDOW
Stasny :\ll1sic Co., Inc.
A photograph of a very
This attractive win­
dow created much
attention and gave
its aid in making
"Waltz Me to Sleep
in Your Arms" the
. popular seller in
Butte it is proving
to be, as sales re­
ports show.
"W a I t z Met 0
Sleep in Your Arms"
ha s received partic­
ul a rly wide exploita­
tion from the deal­
ers, not only because
of the selling pop­
ularity of the num­
ber, but particularly
because it lends it-
self very wel1 to dis­
Featuring "Waltz Me to Sleep in Your Arms"
play purposes, this example with Orton Bros.
effective window display, devoted exclusively
being one that shows what the ingenious win­
to this number and shown recently by that
dow dresser can do with it.
.
Orton Bros., Butte, Mont., Feature Stasny
Number in Elaborate Window Display
Orton Bros., Butte, Mont., one of the best­
known music establishments of the Far West,
dealers in Chickering and Kimball, as well as
other makes of pianos, give considerable atten­
tion to the sheet music department, as well as
their small goods section. Not only is minute
attention given the needs of pupils, teachers
and conservatories and their demand for s tand­
ard music of all types, but, in addition, the
prominent popular selections of the current
period are exploited in a manner to get the
largest volume of sales out of the demand
crea ted for them.
Among the popular numbers that have been
given this unusual attention by Orton Bros.
during the present Fall season is "Waltz Me
to Sleep in Your Arms," the vocal and instru­
mental success from the catalog of the A. J.
By That Genius of Vocal Composition
Charles Wakefield Cadman
Charles Cadman
Harold Flammer
Compo~er
John Steel
Singer
Publisher
"My Thoughts Are You"
Featured by John Steel
Ask for the Victor Record
Ask for the Brunswick Record
Ask for the.Edison Record
Medium in F
Price, 60 cents
High in G
Low in Eb
Special I-Any Quantity Yi o ff
so
assorted at 18c.
NEWYORK ~ AMERICAN
'
p
"
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WORKS
'­
MAKING A RECORD IN RECORD TIME
Lopez Records Forster's "Amber Nights" Four
Days After Receipt in Manuscript Form
What is without question the fastest time
ever made in getting out a record of a popular
number was recently accomplished by Vincent
Lopez and His Pennsylvania Orchestra. On
Tuesday, November 13, Dan Winkler, Eastern
representative for Forster, Music Publisher,
Inc" received a manuscript piano copy o,f a song
called "Amber Nights"; on Wednesday, Novem­
ber 14, he took it to Vincent Lopez, who liked
thenllrnber so' well he booked it for his next
recordi'ng date, Saturday, Novemb'e r 17. Wink­
ler was doubtful that it would be possible to
make the orchestrations, etc., for that date, but
Lopez insisted that with the perfect functioning
of his organization it was more than possible
a nd he would prove ·it.
So, four days after the song was rec,eived in
New York, Lopez had an arran ge ment of the
number made and recorded a record and, in ad­
dition, the same night broadcasted "Amber
Nights" with the new arrangement. F. J. A. For­
ster, head of the puhJishing organization bear­
ing hi, name, "listened in" at the Lopez rendi­
tion from his Chicago residence. All of which is
mighty fast work and demonstrates that the
popular publisher, with the co-operation of the
successful, modern orchestra leader, can take
advantage of the speed and rapidity available
through modern inventions to get quick action
on numbers of merit.
SOO assorted at ISc.
-100 asso·rted at 16c.
HAROill FlAMMER ~~ P VB LI SHE R.
-
57 W 45th ST..
house, appears herewith.
A capital prize of $1,000 in cash and an addi­
tional' $1,250 in cash for minor prizes has been
offered through the Los Angeles Examiner for
the best second verse accepted by the publishers
of a new song entitled "To California," The
contest is open to amateur writers only,
.,