Music Trade Review

THE
DECEMBER 1, 1923
-~
MUSIC
TRADE
[7i(;pJiJip~TMENTJ
NEW EDITION OF "GOOD TIMES WITH YOUR GULBRANSEN"
Gulbransen-Dickinson Co. Issues Third Edition of Its Well-known Book Showing How the
Player-Piano Owner Can Get the Most Out of His or Her Instrument
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REVIEW
CHICAGO, ILL., November 24.-Several leading
roll manufacturers, in the merchandising of
their product, have attempted to increase in­
terest i'n the player-piano. It is noteworthy to
find that the same co-operatio n has been ex­
tended by a manufacturer of player-pianos in
preparing a booklet ca lcu late d to stimulate in­
terest in the best player-piano rolls and , ulti­
mately, ge t the public to build up a good library
of mu sic.
The GulbralTsen-Dickinson Co. has ju st issued
the th ird editio n of a sixt y-four-p age de lu xe
vo lum e, entitled "Good Times With You r Gul­
bransen," fox its dealers. It is the finest of
the three editions and is bound in imitation
le ather cover, artistically de s igned, printed in
black and gold and embossed. It has a four­
color frontispiece, with new half-tone illustra­
tions throughout which pointedly em ph asize
th e appea l of the copy.
The primary pur po se is to acqua int player­
piano owners with the var iety of music avail ­
able to them. Only the best mu sic has been
chosen without discrimination of the manufac­
tu rers of the rolls when the rolls are deemed
te merit the selection. In li sti ng the rolls prac­
ticall y all th e lead in g music roll manufacturers
are represented. Another pur pose of the book­
let is to increase the public's appreciation of
good music, which has been attempte d b y giv­
ing brief but intpre st ing su ggestions on what
con, titut es that.
It is 'Obvious how mu c h good such a book
will do, for player-pi a no own e rs, especially own­
e rs of Gulbransen registering pianes who are
furnished with in~trucJion rells, and indirectly
for t he music industry, by sho,ving the people
how to us e their instruments and stimulating
t he de mand for good music. The Gulbransen
does not deal in player rolls and has no finan­
cial or friendly interest in any particular player
ro ll concern, but simply desires te have Gul­
bansen owners get the most and best serv ic e
out of their instruments.
"Goo d Times Wi t h Your Gulbransen," in fact.
represents one of the mest unselfish pits of
propaganda ever prepared by a piano manufac­
turer. It ha s be en comp il ed by a rtist associ­
ates of the company, including' Anne Sh aw
Faulkner, John Martin and others unpr ejud iced
who are musical and playe r-piano aut horiti es .
As the book it self says: "vVe de not want
to s ee you r roll librar y limit ed to th e produc­
tion s of anyone or two roll makers. That
would b e like subsc ribin g to only o ne maga­
zine or reading only one publisher's books.
"And the re is a furth er reason why you find
th e roll numbers of so many different makers
give n in this book. No tw o 'pianisb ev er play
the same composition the same way.
Of a
do zen differe nt roll ma ker s' offerin gs of
'Swa nee River ' or Mos zk owski's 'Love Vvaltz,'
some one make r's recordin g- art ist a nd 'ar­
ran ge r ' will produce the most artisti c, en j oya bl e
P~!!~~
roll. We have endeavored to select that roll
for you in the case of nearly 1,000 composi­
tions."
The selec t ions arc all classified under sepa­
rate headings and the name 'Of the roll, the
manufacturer and the number is given. For in­
stance; und'e r the title "Gulbransen Music fo-r
Dan cin g Parties," which, by the way, lik e all
the sections of th e book, is appropriately illus­
trated, on e-s teps, waltzes, fox-trots, old-fash­
ioned dances , marche~, etc., are list.ed; while
nnder the title "Po pular Entertainments an d
Parti es" rolls 'Of musical readings, va ud evi lle
stunts , phonograph and Gulb rans en duets are
li ste d; under the title "Songs for Little Folks"
g-ame songs, Mother Goos e rhymes and s lum­
ber son gs are given. Under the hea ding "R e­
ligious Meetings and Service" Gespe l hymns
and sacred so ng's, etc" are given . Th ere als o
ar e list:; of s ongs in iorei g n languag-es a nd
much ope ra 111u I t will als o g ive an id ea of th e ex tensive werk
th at has been done in preparing the beok to
mention some of the other cia,;sificatiens of
' Illusic under separate heads.
These include
"Examples of ::"Ielody," "Examples of Har­
mony," "Desc ripti ve :"1 usi c," "Iv1lls ic 'Of Poetic
Theught," "Natio nality in Music," "The Music
Memory Conte st," " The Cla ,s ical School of
::V1usic ," "rv1odern Co mpo sers," "Amer ican Cem­
pesers," "\Iv omen Composers," "Kature Pro­
g ram ," " Schoo l Entertainment" and many
others.
.'\ si de IrOli1 listin g an d classify in g the various
number", how ev er, th e re ar0 spec ia l art icle s on
the "Sug-gest io~ on the Stud y of Mu sic," in­
cludi nf'; elements of music, etc., which say, in
part: "It i~ net necessary for onc to be a
story ",riter in 'Order to enjoy a good stery,
no r an actor to appreciate a thrilling play, nor
a film star te und ersta nd a movie, nor a painter
to admire pictures. Likewise, it is not neces­
sary to be a pianis t, violi nist or vocalist to ap­
precia t e ~ nd enjoy music.
"But t o e njoy a s tor y yo u must be able to
read , To appreciate a play you must have lived.
1\ farce means nothing to a six-year-o.ld, ner
even a movie, except of the custard pie variety.
Al so, yo u m us t h ave ideas as te beauty an d
uglines,; to en joy a picture. Obviously, you
must have so me knowl edge of the various
fo-rms and purposes of music before appre cia­
tion can com e to you."
Th e article then 'go es on te point out the
thousand thrills that music has in sto re for the
pers on wh o knows how to get the most out of
it and then shows how to get the most out of
WHITE, SON CO.
Manufacturer. of
ORGAN AND PLAYER-PIANO
LEATHERS
530-540 Atlantic Ave.• BOSTON, MASS.
Simplified to the Point of Perfection
Worcester Wind Motor CO.
Now Being U3ed by Leading Manufactu~er.
WORCESTER, MASS.
Makers of Absolutely Satisfactory
PEERLESS PNEUMATIC ACTION CO.
489-485 Eaot 133rd Street
New York
FOR MORE TRADE COMMISSIONERS
Bureau 'Of Foreign and Domestic Commerce
Seeks to Expand Activities in Foreign Fields
WASHINGTON, D. C, November 27.- Increased
funds for the Department of Commerce, to be
used for the purpose of em plo ying mor e trade
commis sioners and commerc ia l attaches and
addin g several new commodity divi sions to the
Bureau of For eign and Dome s tic Commerce,
will be asked 'Of Congress by Secreta r y Hoover
during the ce min g season. Estimates for the
a.dditional proposa ls are now bdore the Budget
Bureau and it is censidered hi g hl) proba bl e'
that the, Director of the Bureau will give his
approva l to the Secretary's plans If ad diti onal
funds are secured, it is prop osed to employ
abou t twenty more trade commissioners and
commQrcial att a ches, a good part of wh om wi ll
be as~ig ned to South American countries,
where our trade is rapidly growing.
WHITE, SON & CO. HAVE GOOD VEAR
BOSTON, MASS., Nevember 26. The business of
the piano an d organ department of W hit e, Son
& Co., leathers, '0'£ this city, has b een particu­
larly lar g'e during 1923, surpassing that of se v­
eral years past, This compa ny is long estab­
lish ed and has built up a substantial business in
supplying the best grade of leathers. The out­
look for the com ing year is repo·rted very bright
by this concern.
L. H. WEBER OPENS NEW STORE
E AST HA RTFORD, CON:\I., N ove mb er 27. A, new
music shop has just been opened by L. H.
\I"Teber at 1257 Main street. The store, w hich
is the only music establishment in town, has
been renevated and Impro ve d in many wa ys.
Mr. Weber was one of the proprietors of th c
H a rtfo rd Music Store.
REEDER STORE IN NEW WAREROOMS
C\RLlSLE, PA., November 26.- -The D. N. Reede.r
music store has recently changed its location
from the South Hanov er street address to the
building on North Hanover street, formerly
occup ied by the J. H. Trou Musi c House.
The Recogni2ed Standard ·
MutJys
P~er Piano Fabrics
and Tubi7!9
The arjgmatorofthese
. QUality Products
Prices on applimlicm/
LJ.MUTTY CO.
A Single . Valve Action
Write for Full Particulars
it by the use of what the com piler s deem the
best rolls.
It is impossible to pa y too high a tribut e te
the Gulbransen-Dickinson Co. in the prepara­
tion of this work and other simila r propaganda,
for the reflection is not only seen in th e growth
of the company, but also is of great importance
and benefit to the player-piano indu stry.
WIND MOTORS for PLAYER PIANOS
Also all kind. of f'neumatics and Supplies
BOSTON.MASS.. U.S.A.