Music Trade Review

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MUSIC
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REVIEW
NOVEL PLUG IN BUFFALO
FEATURE BREAU & TOBIAS SONG
"I Want You" Used in Con~unction With Film
Showing Interior of Player-Piano
" A Voice With a Smile" Being Exploited by
H. A. Weymann & Sons., Inc., Philarlelphia
Bl'FFA LO, N. Y, November l2.-Albert Hay
Malott e, organist at Shea' s HippodrollJe and
well-k nown songwriter, ran a special feature
lJro gra lll for the new waltz ballad, "I Wa.nt
You," last week. The so ng, written by lirse lla
Deitrich-Hollinsh ead, a Buffalo gir l, has reached
s uccess loca ll y. It appeared some time ag o on
the Imperial roll and its popularity on the roll
induced its writer to ha\'c the song pub li s hed.
It wa s so ld to the H. C. W eas ne r Publishin g
Co., this cit y. Mr. Ma lotte had moving pic­
tures taken of the inside workings of the
pla ye r-piano, and of the revolvin g roll, "I Want
You." The picture s wcre thrown on the scr·een
of tlw theat re , whi le the song was s ung by
Mr. Malotte and p layed by him on the oq~an.
Deale r s throughout the city say that it was
th e bes t plug for the d ea ler handling ali kind s
of musical instruments th ey have eve r known.
Not on ly does t he feature help the dealer, pub­
li s her, the roll manufacturer a nd th e song­
writer, but it is great advertis in g for the player­
piano. Mr'. Malotte has applied fo·r a copy­
ri g ht of the innovation and w ill use it in fea­
turin g his own song, "Br in g Da ck That O ld­
Fashioned Waltz," also played by himself on
the Q R S roHs . This idea g ives the audien ce
a clear concept ion of the pla ye r Cl-Fld ·simu ltan e­
ous ly puts over a song.
H . A. Weymann & Sons, Inc., the we ll-known
music house of Philade lphi a, whi ch operates one
of t he l ar~est sheet lllusic departments in th·e
country, recc ntl y ran a vc ry s uccess ful cam­
paign on th e n ew ballad from the Breau &
Tobias cata log, " .'\ Voice With a Smile." A
s pecial w in dow showing was made of the ti tle
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It Makes -
The Saxophones Yodel
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The
i :: "Merry-Go-Round"
Waltz
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PONCE TO RELEASE NEVV BALLAD
The Phil Ponce Publications will short ly re­
lease a new ballad e ntitled "H.ound },,[ y HearL "
The lyri c ca rrie s quite an appealing story and
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sections of the country. The y have a lready
r ece iv ed the co-ope ration of such stores as G.
Schirmer, New York; Jordan, Marsh, Boston;
Sedgwick & Casey, Hartford; Piper McIntyre,
Ivfanchester, N. H .; Temple of :M us ic, Lawrence,
Mass. , all of which are featuring thi s iss ue.
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For 20 Different Purposes
24, 1923
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Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
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NOVEM8ER
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Featuring "A Voice With a Smile"
pages of the number a nd the so ng \Va, g' iven
a conspicuous position on the mu s ic counter.
In addition, spec ial efforts were nlad" in other
directions to lliakc " :\ Voice With a Sl1li l·e"
one of th e most successful ballad s of the p res­
ent season, at least in Phi la delphia territory.
':--h. Naylor, who is in charge of th e s heet Jrru sic
dep a rtment and who is respo ns ibl e for the effec­
tive ti e-up on the above ballad, s tate s that dur­
in g the first wee k ov er 400 copies of th e number
were so ld and the salrs seem to be gathering
mom e ntum .
Breau & Tobi as have started an extens ive
campa ig n on "A Yoice With a Smile" in all
is easi ly s un g; the music i~ far above the aver­
«ge popular cla"5s, but sufficientl y melodious to
please a wide ran ge of tastes, The numb-er has
been tried out in dance form by several leading
Ne w Yo rk orchestra s and ha s found immediate
favor .
Anot h er new iss ue in th e Ponce cata lo g rs a
novelt y "b lu es" e ntitled "I'm Looking for My
~\'rissing Rib."
Puccini,
aga in st the
publishing
cerpt from
the co mposer, has won hi s suit
Recordi Co·. because of th a t house
a fox -trot arrangement · of an ex­
"Madam Butterfly."