Music Trade Review

THE
6
MUSIC
TRADE
REVIEW
NOVEMBER
24, 1923
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·A CROSS THE CONTINENT
to make Brunswick Records on the Coast because Two Western
Orchestras are commanding national attention
A notable musical event of
national consequence
T is the ne:vv thing in popular music that fosters
public demand and builds the dealer's profits
•
-a new song-a new star- a new way of
"putting it over." That is the big news in this
announcement- for something distinctively
new has come out of the West.
Tourists returning from the Coast have been bringing
the news of two unusual orchestras out in California.
The swelling tide of their enthusiasm prompted im'
mediate Brunswick action-and on a scale unprece'
dented in the phonograph field. We have carried a
special recording laboratory and technical staff direct
to the center of this new musical movement-and
we have carried back to the East a group of truly
phenomenal recordings. .
I
THE BRUNSWlCK-BALKE-COLLENDER CO,·
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Both orchestras are exclusively Brunswick. One
of them we announce at this time. The other we
reserve for a later surprise.
The first records of this famous series are on the
market now-and within a month thousands of Amer,
ican homes will respond to Lyman's California
Ambassador Hotel Orchestra, just as the Pacific
Coast does now. This announcement is one of the
biggest phonograph events of the season. All Bruns'
wick dealers are preparing for a heavy demand to .
take advantage of this unusual opportunity. We have
promised our dealers that these first Lyman Records
are unsurpassed. They are new. They are sensational.
They are beautiful. Lyman and his orchestra. are in,
imitable-so are his records.
MANUPACTURERS-ESTABUSHEDlfl.4S·
CHICAGO, NEW YORK, CINCINNATI, TORONTO