Music Trade Review

THE
10
MUSIC TRADE
REVIEW
NOVEMBER
24, 1923
SWIFT GROWTH IN DEMAND FOR ESTEY-WELTE PRODUCTS
been working full time. In addition to the cur­
rent sa les which w'ere made from month to
month, an adecj'uate s tock of completed instru­
Reorganization of Estey Piano Co. and Welte-Mignon Corp. Has Resulted in Increase of Pro­
ments was accumu lated in both facto-ries, with
duction of Over 50 Per Cent Since the First of the Year
the result that to-day carload o-rders which are
received are shipped promptly and Estey as well
An Ea,tern corporation which manufactures
pa ny important in this grea t advance as well.
1n th e Welte plant similar adjustments were as \Velte dealers arc being adeq uat ely taken
instruments of a distinctive name value and
effec ted in o'rder to take care o·f the incr-easing care of in the season when in their need.
which ha s shown remarkable progress during
Besides this there has been no let-up in the
demand for the \V elte Autograph piano and the
the last year is the Estey-Vvelte Corp., control­
~ctivitie s at the plant. To-day over fiv e hundred
VVelte cabinet which, as announced early in the
ling the Estey Piano Co. and the Welte-Mignon
and fifty workmen are busy producing Estey
year, are being so ld on the open territory plan.
Corp., with extensive factories lo ca ted in the
pianos and player-pianos, as well as VVel te Auto­
In building up the organization, various addi­
Bronx, New York City.
graph pianos and cabinets.
A recent trip
tion s have been made during the year in the
'Cn d er the guidance of George W. Gittins,
thro ugh the plant showed the activity which
personnel, ""vhich now includes Hy Eilers, who
president of this enterp rise, a complete reor­
has been pronounced during the entire year, as
is traveling in the interes,ts of the company as
ganization in practically every branch of the
a special representative. Charles H. Treacy, well a~ a most systematic and progressive plan
business wa s effected during the yea r with the
of operation in both plants.
who is doing well as Pacific Coast representa­
result that output has been increased over 50 per
When seen by a repre sentative of The Review
tive, and George E. McNally, who is traveling
cent since January. One of the most important
this week Mr. Gittins voiced great confidence
through the Middle VV 'est and New England.
moves made by the Estey branch of the business
in this Fall's bu siness: "We have, during the
The most recent addition to the executive force
was the rearrangement of the manufacturing
year, been preparing for a goo d demand this
is E. H. Vogel, a dverti si ng manager, who has
facilities in the Estey plant whereby greater
had a wide experience in advertising and mer- , Fall in addition to the rc~ular monthly ship­
efficie ncy 'was secured, but no less was the policy
menb which we have been making," he said,
chandising instruments of this character.
of th e company in manufacturing mor·e Estey
During the entire year both factories have "and I am very glad to say that our judgement
grands than was ever produced by this com-
has proved correct in vie w of the fact that
during the last two weeks we have been ship­
ping carload lots steadily a, the result of the
stimulation in business which has been found
by Mr. Eil·ers, Mr. Dalr ymple and Jfr. :McNally,
who are at present traveling throughout the
country. VVe feel very much g ratified over the
increase which our output shows this year and
Vie have eveyy rea-on to' believe that we wi ll
start the new yea r with a ve ry satisfactory
quota of business on our books."
We Are Always Trying to Make It Better;
Therefore It Is Always Becoming Better!
Simple statement: simple and self-evident!
Yet it holds a great truth, a truth greatly important to those who
know the need for a player-piano to be always as nearly perfect
as may humanly be possible. .
Because we are not satisfied ever to rest upon the oars of our
achievement, we are able to say that
M. Schulz Co.
Player- Piano
GRIFFITH OPENS NEW ANNEX
Addition to Newark Retail House to Be Used
for Display of Grand Pianos
The Griffith Piano Co.'s new annex, adjoining
that comp ark, N. ) ., has recentl y bee n opened after sev­
era l months of renovation and improvement
mad e on th (; propcrty. _'\ new front has been
l,Juilt for the annex and the whole aspect of
the !lew q uarters is most tastdul. Double floor
space is afforded the Griffith estab li shment by
the addecl st ore and two separate entrances have
been provided for. Cream colored walls and
f oft lightin g effe cts made th e annex one of the
lilOst exclu sive piano show room s in the Ea s t
an d it is planned to usc it solely for the display
of g rand s.
stands among player-pianos of the day.
.? ~
Unsurpassed
In Technical Efliciency of Design,
in Musical A chievement in the hands of
the average owner,
in Ability to withstand wear and tear
without causing expense for repairs.
A Technical Book for Tuners and Repairmen of unusual make­
up and contents, is available and will be sent free to interested
persons in the music industries who may have legitimate use
for it,
There is usually an opportunity for intelligent and far-sighted
merchants to increase p-rofit and prestige by becoming associated
with us.
­
M. SCHULZ
co.
Founded 1869
Office. :
Schulz Buildinll
711 Milwaukee Aye.
Chicago
Factories:
Chicago
Southern Wholesale Branch
1530 Candler Building
Atlanta, Ga.
$B.
B.~BQGAR:r ,ON
THE ROAD
etters accompanied by orde'rs are bein g , re­
ceived almost daily by the Bogart Piano Co"
N ew York, frOIll E . 13. Dogart, president of that
company, who is makin;; an' ex tensive business
(rip throu g h New l':ngland, Penn sylvania and
up-State K ew York. j\-1r. Dogart has found this
field especiall y rich at this time in it!' demand
ior upri g hts and sma ll g rands. The factor y,
which is being operated by his sons, C. .'\ndrew
an d John 1. Bogart, is running on a capacity
schedule, with shipments going out daily.
A. A. WENSLEV BACK FROM TRIP
Arthur .\. VV-ensley, roar! representative of th e
Piano Co., In c., which has its execu­
tive offices at 749 East 135th street, New York,
has just returned from an extensive trip throuCih
the South. Anum ber of new connectio·ns were
opened up by ~fr". V\ ens ley and a s ub stantia l
(tuantity of orders have been received. He re­
ports a most favorable trade outlook in these
sect ions and finds the dealers prosperOllS.
~.honin~er
Separate departments for sheet music and
pho'nographs are among the features of the
rec ently remodeled W. T. Grant department
store in Pawtucket, R. 1.
Consult the Universal Want Directory of
The Review, In it advertisements are inserted
free of charge for men who d~!;in: PQsit,i.Qn~.