Music Trade Review

THE
34
MUSIC
TRADE
REVIEW
JlIT_Y
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AEOLIAN ISSUES ITS FIRST VOCALION RACE BULLETIN~
Innovation Lists Number of Re1.:urds Made by Leading Colo red Artists, Including Ethel Waters,
Well-known "Blues" Singer, and Lena Wilson and Viola McCoy
Th e .\eolian Co. has ju s t allnounced a di stinct
illno l'at ion in the Vocalion Hed record cat al og
Illlough Ih e addition of the first Voca li on Race
l;ul 1ct in , 111 w hi ch is in c luded th e fir st half­
dozen s pecial record s made by prominent col­
ored arl ists and designed prim a rily for the con­
Sll111plion of the larg-c n eg ro p opulati on of the
countr y. It has been recognized for some time
Ihat the negro es had the ir own favorit es amon g
artis t s of t hei r own ra ce and that records by
su c h artists, particularly of "blue s," had a m.uch
stronger app ea l than s imilar records made by
whi le s in g ers.
rhe result was the d evelopment of th e spe cial
ser ies of "race" r ecords , th e first of w hi ch have
a lready been recorded and will be rel eased
s hortl y.
In this con necti on the Aeolian Co.
ha s plac e d und er exclusive co ntract Ethel
\Vaters, cons ider ed to b e one of t he for emost
s ing ers of "blu es," and w ho is a prime fa vorite
on the co lored vau d ev ill e circuits in the East,
particularl y throu g h the South.
Tn additio n,
record s hav e been made b y Lena Wilson an d
Viola :vIcCo), a lso among the prominent head­
lin ers of the colored stag-c. The piano accom ­
paniments to the songs are played by F letcher
.Hend ers on and Porte r Grainger, and have a
di s ti nctiveness that in itself mak es th e record s
interesting.
Tn addition t eo th,. v ocal se lections there is an
i""trumental record by F le tcher Hender and his orc h estra, one side bearing the "Gulf
ONLY RECORD BY SAVOY
& BRENNAN
Coas t D lu es " and the ot her "Downh ea rted
Blu es," both fox trots. Th e orche, tra is we ll
balanc ed and offer s an ex ce ptional orand of
blues for tho The five vocal rec ord s inc lu ded in th e first
rel ease arc: No. 1'4631, on one side of whi c h is
"Your Time Now " and o n the other s ide " I N ee d
Yo u to Driv e M y Dlu es :\way," both s un g by
Lena \>\, il so n to the accompaniment of Fletc her
Hend e rson ; No . 14632, "Sad 'n' Lonel y B lu es"
and "Ju s t Thinkin '," s ung b y Viola McCoy , ac­
companied by Forter Gr ai nge r ; No. 14663,
"Bl ee ding Heart Hl ues" and " If You \ >\'a nt to
Keep Yom Daddy Home," s ung b y V iola Mc­
Coy, with Gra in ge r as accompan ist; No. 14634,
"Kind, Lovi n' Dlu es" and "I \>\'a nt My S we et
Daddy Now," ,un g by Et hel \>\' ate r s, aecom
panied by Fletcher H e nd erson, and No. 1463.0.
"Down Sout h Blues" and "Wh ere," al so sun g b y
Ethel \ >\'aters.
The Race Bul letins will b ec ome a part o[ the
regul ar Vo ca li on record ser vice alld will be
iss ued 111ont hly. In connection with the new
records th e re will be is sued sp e cial s upplements,
han ge rs and windo w st rip s [or th e use of deal ­
e rs, and it is belie ved th at those locat ed in
cen ters whe re there is a lar ge co lored popu ·
lation wil l find in the new records a n excelle nt
medium for dev el op in g Summ e r trade, as we ll
as busi ness for the rest of the yea r. Incid e n­
tally, th e record s a rc expected to app ea l to that
larg e seclion of th e white race who enjoy b lue s.
SONORA USED IN BROADCASTING
Team Had Just Completed First Vocalion Rec­
ord When Bert Savoy Was Killed
Po rtable Machine Scores Triumph in Exacting
Test Given by the Radio
] n v iew of the tragic death recently of Bert
Sav oy, of the popular vaudevi ll e team of Sa vo y
& Bren nan, who was strllck by lightning re­
c entl y w hile bathing at L ong Beach, it is inter­
estin! , to learn t hat lh e \ eo li an Co. has the
on ly re cord mad e by that team. Som e time
ago Savoy & Brennan mad e a c ontrac t to
reco rd lo r vocalion records a nd had just com­
pleted their first record when Sa vo y was
stncken.
The Sonor a po rt able is making good In
broa dcas tin g work, acco rdi ng to J Ei lioLl Jen­
kins, of the Midw est Rad io Ce ntral, I nc, C hi­
cago Broadcasting Station vVD .\P. III a letter
10 the Sono l' a Phonograph Co. of Illin oi s Mr.
Jen ki ns said last we ek:
"The little Sono ra portable pho ll o g rapll is a
beauty and its fi n c, cl ear tone is s plendid for
1l1 0du latin,g Oll r tran s mitter. Radiophone trallS­
l11is s ion is a very severe t est for sound wav es
of any c haract e r. Any distort ion or r o ughnes s
is greatlv increa se d o n its wa y th rou g h thc
tran s mitter. Af ter tes ting t h e little Sonora 1
can sa l' that it s tone qua lity is mo s t ex cel le n!.
II ha s bccoille one of th e mo st us eful articles
in the station "
SPECIAL VICTOR RECORD RELEASE
Th ree New Dance Records by Benson's Orches­
tra to Be Placed on Sale on August 1
The Victo r Talking i\;fac hi nc Co. bas juq
ann o unced the spec ia l release of three new
records hy the Benson Orc hestra of Chi cago,
wh ich is achi ev ing mu c h slic cess at Atlanti c
l'it y during the present season. T he first rec­
ord is of " I'm Drifting Back to Dreamland"
an d "JlI ~ t for To-night," waltzes; the second,
"Nobody Kno ws But ;vIy Pill ow and M e" and
" I Ne ver 'vIi ss th e Sunshine," fox-trots, and the
third, "The Ca t's V/h isk ers" and "In a Tent,"
a lso fo x-troIs. The r eco rds are from the Sep­
l e iliber supp leill e nt and will be p lac ed on sa le
ct bou t Au g us t I.
14, 192J
NEW CONCERN IN NASHVILLE, TENN.
'\ /1,; 111111.1.1'; , '1'1';" "' .. Jnly 9.- -~ r cssrs. Jacohs "n ci
\>\'alk e r, two we ll-kn own local bu si ness lIl e n,
have ente red the talking machine business her e
under th e name of the Brow nie Sale, Co, The
concern h as secured the· exclus iv e loca l ag e ncy
o f the Br owni e portable instruments, manufa c­
tured by the Edga r Sales Co ., of Dayton, O.
Th e Drownie Sal es Co. ha s opene el heildquar­
ters at IS4 Eig hth avenue, north, ,,"el is rapidly
]Jushing this instrullient .
KEEPING DEALERS' TRADE AT HOME
How to Overcome Competition of Mail-order
Houses-N eed of Selling the Neighbors by
Variuus Sales Plans and Advertising
In creased s;tics by mai l- oreler hou ses In cer­
tain lo ca lities Ihroughout the country ha ve
cau se el a certain amou nt of alarlll a mon g deal·
ers, partic ul arly tho se wh o arc prolle to "lay
down," rathe r than fight in tile face of compe­
tition . A traveling lllan who is ce d ain ly nol
in iavor of Illail-order pra ct ices reillarked cyni ­
cally the other day that a grea t many de alers
are stimulating busin ess with the mail-order
houses because of the ir lack of initiative as dis ­
play ed in their poorly arranged and unattrac­
tive s tores and w indow s. Stores of this kind
r epel, rather tha n in vite, the t rad e of local
people.
No w, thi, is a se ri o us accusat ion and it is
hard to beli eve t hat there are talking Illachine
d ea lers w ho wo ul d be d es irou s of pleading gnil­
ty to an y such c har ge. If any the re be it is
tim e to Ivak c up and realize that the arrallr;e ·
Illent of the s tore and the clean w ind ow w ith its
artis ti c di s pl aj , a s we ll as the m ore ge n eral usc
of advert isill.l': in the local paper s, a rc faclo r
that co ntribut e mat erially to the Sll ccess of the
dealer a nd enable him to compete s ucce,sfllll v
with the ma il- o rd e r hOll se by lli a king hi s neig h­
bor s I'('ali, e , hat they can buy as c h eaply at
home as fr om the m a il-order hO lls c.
VICTOR SALESMEN TO CONVENE
Annual Convention of Traveling Sales Depart­
me·nt of Victor Co. t o Be Held at Camden
During the Week of July 23
The an llu,ti co nvellti o n of t he ,tafr o f the
travelin g- sa les d cpa rtm e nt o[ th e Victor Talk ­
in g Machin e Co. wi ll be held at th e hC;J dquMln ,
in Camde n on July 23 and seve ral days foll ow­
11l ~-. I'his co nf erC'nce i~ (t il allilual <-lffair an d the
tr av eling m e n ar c cal led in frolll al l sec ti olls 01
the co unlry to ;J ll cllcl it lo r the PUI' pose of be
com in g- acquainted w ith th e CO lllp'lIn" , nr"
pe rtinent matter,. . Tilr ('o n rr"rncc ,,·ill il""I (, '
(Iiately pr ece de th e c lo s in g of th e pla nt [or the
annll a l vacation peri od.
GUY M. ADAMS BUYS BUSINESS
I" ol<'[ \\fORTH, TEX .. July 9.- (; u) '\1. \dam", f'll
the last twelve yea rs co nnected with the talk­
in g machine department n f th" Mitrhell-Greel
lo., this city, recently pu rcha sed the depart
ment, changin g the name to the Adams Mu sil.
Co. Victor a nd C:olumbia machines and re c­
ords arc handled, and the present stock will be
materially adde d to . Mr. Adams is we ll known
to tfw local trade and his wide experience
augurs well for the s u ccess of his new ve nture .
BRUNSWICK SHOP INCORPORATES
The Bruns wi ck Sho p, In.c., ha s been granted
a cha rt er of in corporation under the laws o f
the State of Delaware, w ith a cap ital of $7\000.
Incorporators are: Wm. \>\'. Rennett, Oliver H.
Bennett and WJIl. H. White, Wa s hington, D . C.
THE B.RUNSWICK-BALKE COLLENDER CO.
CHICAGO
NEW YORK
CINCINNATI