Music Trade Review

THE
8
MUSIC
TRADE
REVIEW
N OVE MBER
~
eAnnouncement
•
.The
ARCADIAN
/Model
In line with our policy of helping the piano mer,
chant do more business -:- upon a better basis­
we are pleased to announce that, effective Novem,
ber first, Straube Player Pianos and Pianos are
placed upon a national retail price basis.
The four Straube player models have been fittingly
named and the national retail prices will appear
together with these names, in all future Straube
national advertising. The designated prices are
~~F. O. B. factory at Hammond"- a phrase whic~
thanks to the automobile industry, is readily un'
derstood by the general public to mean that freight
charges are to be added. Straube player models,
with the national retail prices, are as follows:
The
IMPERIAL
/Model
'The
'The
'The
'The
Arcadian Model .
Imperial Model
Colonial Model
Puritan Model
$75 0
675
62 5
595
National Pricing, like national advertising, helps
the merchant do business on a better basis. His
prospects kno'o/, and expect to pay, the national
price, plus freight-they have confidence that a
nationally advertised price is a fair price.
The
COLONIAL
/Model
More dealers are joining the Straube family every
day - and are benefiting by our intensive plan
of sales co'operation. . You will be interested in
the exceptional assistance we are prepared to give
you in the merchandising of a line of strictly high
quality instruments.
STRAUBE PIANO COMPANY
HAMMOND, INDIANA
The ·
PURITAN
/Model
(
e
10, 1923