Music Trade Review

THE
54
MUSIC
TRADE
REVIEW
'iOI'EMBER 10, 1923
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SPRINKLE PIANO CO.'S NEW HOME
Progressive Brunswick Dealer Occupies Hand­
some Building-Uses Extensive Newspaper
Publicity to Feature Brunswick Products
NORFOLK, VA., Nove mber 5.- Thc Sprinkle Pian o
Co., 442 Granby street, recently completed an
addition to its large s tore an d this concern,
which is one of th e leading retail music estab­
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~JJJStJ
this depa rtm e nt, which is located on the main
flo or of the bu ilding, is one of the most attrac­
tive spo ts in th e entire buildin g. Among the
representatives of the New York Victor whole­
salers who were present at the opening were
the followin g: Chas. B. Mason , sales manager;
L. E. Francis, credit manage r ; Ernes t Fontan,
traveling repre sen tative, and A. J. Wilckens,
traveling representative of the New York Tal k­
ing :Machine Co.; J. J. Davin, of th e Musical
Instrument Sa les Co., and S. W. Williams, of
the American Talking Machine Co., Brooklyn,
N. Y.
SONORA IN A POPULAR SONG
Switzer Bros., Ltd., Interpolate Sonora Chorus
in Gallagher and Shean Ditty
VANCO UVER, B. C, ~ove mbcr 5 The popularity
of th e Galla " her & Shean ditty has r eac hed
Va nco uv e r and Sw itze r Bros ., Ltd ., local Sonora
dealers, have broken into verse with t he fol­
lowing parody w hi ch has been used in s tore
publi city:
"O lt , Mr. Call" -,, hcr. Oh, Mr. Ga ll "l'"h or. "
U\¥h a t is on your mind thi s mornin g, J\ [r. Shc.l I1 ?"
" \Vhy at Switzer's, so t lll'Y say. th e}' g iV l· ph Oll og-raphs away,
If it 's true I' m s ure 1 Cft ll' t think what th e y mt:al1."
H\Vhy, 1'v1r. SIH';II1. \Vhy, :Mr. Shean.
It'!') th t: value th:1t the)' givt:' that's sddom sc:::en,
For th e Sonora at onc.:::·t wenty -tivc is worth twj('(~ a ... I'm
ali ve."
"Absolutely, 'ir. GalJaghcr."
"Po.. ;itin: ly, "(r. Shea n ,"
This verse was used as part of a local new s­
paper and illustrated by a cut of a Sonora model
a nd Switze r Bros. repor t that it has brought in
some bu s ine ss , as well as creat in g a great deal
of favorable comment.
Sprinkle's New Warerooms
li shme nts in the South, now occupies two three­
story buildings, twenty-five by ninet y fe et, with
an additional story extending into another
buildin g fifty by ninety fee t. The company
handles but one line of furniture and its music
bus iness is by far the largest part of its activi­
ties . Several line s of pian os are carried, and in
th e phonograph depal tmcnt Brunswick phono­
g rap hs an d records are featured exclusively.
The Brunswick depa rtm ent is one of the most
attractive in the entire establishment an d in its
lIewspaper advert ising, which ca ll s for full
pages almost invariably, Brunswick products
are prominently displayed .
Collect th e interest on eve l·y
you make.
in ~ta lm e nt
sa le
SOLVES GIFT RECORD PROBLEM
Luckey, Platte & Co. Use Label That Permits
Gift Exchanges-Practical and Timely Idea
J .uckey, Platte & Co., Victor dealers, of
Poughkeepsi e, N. Y., have so lved one of the
problems th at usually arise during the holiday
season, nam ely, the g ift reco rd probl em . These
ent e rpri si ng d ealers use a label bearing th e fol­
lowing inscription: "This re cord is excha nge­
able Within seven days if seal is unbroken." The
use of this label permits the sending of records
as a gift an d the privilege of exchanging them
if the seal is unbrok en. It frequ ently happe,.ns
that the recipient s of gift reco rds a lready have
the gift se lect ion s in their record librari es or
wish to exc ha n ge them for other reasons. This
la be l makes it possible to take care of thc ex­
change to the satisfaction of all concerned, do­
ing away with misunderstandings.
SOPHIE BRASLAU IN RECITAL
Well-known Contralto and Victor Artist At­
tracts Brilliant Audience in New York
Sophi c Braslau, prominent contralto and \ ·ictor
re co rd artist, gave a vcry successfu l recital at C":ar­
lJC' g ie Hall on S unda y afternoon, Oc tobe r 28,
which wa s attended by a numb er of promin e nt
musi cian s, including Rachmaninoff, Godowsky
and seve ral membe rs of the Chauve Souris Co .,
whl) came over from Philadelphia wit h )'1r.
Ba li eff especially for th e concert.
The Shecter 11usic Co., of Cumberland, Md.,
has been putting on a big Columbia sales cam­
paign. Several outside canvassers were em­
ployed and n ot only a large numb er of sa les
were made, but many prospects were sec ured .
ATTRACTIVE NEW VOCALION POSTER FOR DEALERS' USE
For the benefit and convenience of Vocalion
dealers who believe in outdoor advertising the
wholesale Vocalion department of the Aeolian
Co. has prepared a mo s t attractive · twent y­
The accompanying illustration gives a ge n­
eral idea of the de sign of the poster which is
supplied to the deale r complete with his im­
print. A number of retailers have shown much
STOEHR &. FISTER'S NEW HOME
Scranton Victor Retailer Now Located in Mil­
lion-dollar Building-Prominent Victor Dis­
tributors Present at Opening
SCRA ':TON, P .\ ., Novc mbcr 5. -Quite a num ber of
repres en tat ives of the va riou s Victor whole­
salers were present last Saturday at the open­
ing of the new lllillion-dollar building of Stoehr
& Fisler, in thi s city. This establishmen t is
considered one of the finest furniture and music
retail stores in this section of th e country and
the members of th e firm have been congratu­
lated upon their progressiveness ·and initiative
in erec ting a building of this magnitude
In the talking machine department Victrolas
and Victor re cords are handled exclusively .and
Artistic New Twenty-four Sheet Vocalion Poster in Colors
interest in the n ew poster and a goodly number
four-sheet poster in several colors de signed for
of them are already placed along the highways
billboard use, which is supplied free to those
in the Middle West, calling the attention of
r etai lers who see fit to provide suitable display
travelers to the Aeolian-Vocalion.
spac e for this effectively desi g ned pos ter.
I PHONOCRAPHS
AND
RECORDS
THE BRUNSWICK-BALKE-COLLENDER CO.
CHICAGO
NEW YOn
CINCINNATI
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