Music Trade Review

OCTOBeR 6, 1923
THE
MUSIC
TRADE
'7
REVIEW
MAKING YOUR WAREROOMS THE' CITY'S MUSICAL CENTER
How the Dreher Piano Co., of Cleveland, Will Bring 200,000 People Into Its Warerooms During
the Present Musical Season-Mintz Piano Co. to Add Another Store to Its Chain
(LEVlcLA ND, 01110, October 2. Music mer­
chant s who can attr act attention to their estab­
lishm ents without hint that the public should
enter their places to inspect the merchandise
admittedly are ahle to reach a significantly
large group of prospects.
vVhat can be done along thi s line is being
illu s trated this week at the Dreher Piano Co.,
with the opcninQ: o[ the new Public Hall ticket
office on the ground floor of the Dreher store.
Here a considerah le portion of the floor, at the
side, has been set aside for a large box office,
larg e r than any simila r office for a theatre. En­
trance is irom the sto re proper, though there
is a separate side door from the street for use
of those connected with enterprises showing at
the public hall.
First even t of the season at the public audi­
torium , largest and most expensive exposition
and amusement building in the coun try, is the
l'alac e of Progress this week. In all some six­
teen events have been booked already, and it is
c:ons'erva ti v ely estimated by Dreher executives
that some 200,000 persons will call at the Dreher
slore to purc hase tickets.
In the matter of drawing selected patronage
to its establi s hment the accomplishment of th e
Knabe vVarerooms and Ampieo Studios is
. unique. A serie s of daily concerts, afternoon
and ev e ning, were held, in which celebrated
artists from the Knabe Co. and the American
Piano C o. demonstrated their own talent, and
that of the reproducing instrument, to copy
their own gift. .\pproximately 500 persons at ­
tended thi s e ve nt, according to M. O. Mattlin,
head of the e nt erprise, many 01 them from out
of town, and all of a caliber to appreciate the
better music and better instruments.
Many
of the s e alrea dy have be~n developed into defi­
nite prospective buyers of the higher-pric ed in­
struments, a ccord in g to )\'[1'. Mattlin.
Tnitial me c tinvs oi the Cleveland Music Trade
,\ssociation and the Music lVIerchants' Associa­
t ion of Northern Ohio will be devoted largely
to laying plans for Cleveland's part in the 1924
convention of the Music M erchants' Association
of Ohio, thi s city being selected [or next year
at the recent Cinc innati ga therin g of the State
body. The tentative plan will be presented to
the piano merchant s of C leveland at their first
meeting on October 9, acco rding to Secretar)
Rexford C. Hyre, and to th e district organiza­
tion at it s meeting on October IS. September
meetings had to be eliminated on aCC0unt of so
many members from this section attending th e
State convention. At the same time a move will
be started, according to Secretary Hyre, to en­
roll more members of the northern Ohio aggre­
gation into the State Association.
Another mark of progress in the development
of the music trade here is the announcement of
Sam Mintz, sole owner of the Mintz Piano Co.,
to enlarge present stores and add a third. The
Mintz firm is one of the younger musical mer­
chandisers in Clev e land , but has made marked
strides from small beginnings. Two sto re s now
are operated in thrivin g neighhorhoods on both
East and West Sides. A third store is con­
templated as soon as a suitabl e location may be
acquired, according to Mr. Mintz.
Distinct loss to music, music followers and
the music trade is seen in the sudd en death of
]. Powell Jones, who was supervisor of music
in the C leveland public schoo ls until he retirerl
a short time ago on account of ill health. Mr.
J ones died at his horne here. He had been ill
for a long time, but was thought to be recov­
e ring.
:Music was given added intere st this week
when the Cleveland Public Library conducte d
an exhib it of the life and work of Johann Hein­
rich Bock, who has just passed his sixty-seventh
birthday. Mr. Bock, a nati ve of Cleveland, was
director of the city orch est ra for elev en years
and his compositions are known both here and
abroad.
WEAVER FARM PAPER PUBLICITY
FORT WAYNE DEALER EXPANDS
York , Pa:, Piano Manufacturer Begins W.ell­
conceived Campaign in Farm Press
Will
YORK, P ~., October 2. - Busine ss has been par­
ticularly g:ood at the factor y of the v\eaver
Piano Co., this city. A remarkable sales record
has been achieve(1 by the company this year,
which s h ows that the first eight month s' sa les
11<\ ve exceeded those of any entire year's sales
si nc e 1920. They are substantially ahead of the
,a me peri od of that yea r. Aside from the high
qua lity of the inqrument, a large proportion
o[ the success of the vVeaver piano has been
lhe hearty co-operation g iven b y the Weaver
Piano Co. to its dealers. In addition to cata­
logs and other dealer literature, the Weaver
Piano Co. has done considerable advertising in
farm papers and other national publications.
For the pres e nt Fall season there has been pre­
pa r ed an unusually attractive series of seven
di s play advertisements, a ll illu strated and well
IVritten. Their subjects are particularly inter­
est-compellin g and we ll designed to hold the
re random well illustrate the human inter est in
the field whic h they bear-"D oes Your Piano
So metime s raus(' You Embarrassment''' , "\A"har
the Frank Piano Tuner Told Mr,. Johnson,"
"' :M other, Vvhy Can't vVe Have a.. Good
Piano?' ", "The Assurance One Feels When
Owning a Good Piano." These adverti sements
will appear in farm papers durinf?: the Fall sea ­
son and will, undoubtedly, be the means of
crea ting considerahle busin ess for the local
dea ler.
FORI WAYNE, IND., October J..- Will A. Young ,
well-known musi c dealer, of 1132 Calhoun street ,
this city, has just purchased th e stock and good­
wi ll of the Guy Conklin Music Store at 1120
Calhoun st re et and will conso lidate the two
stores under one roof at his present addr e ss.
Plans have been made for remodeling the store
and ,~hen the work is comp leted Mr. Young will
have one of the finest establishments in this
city. He handle s the Cable Company, Mehlin
and Kranich & Bach lines of pianos and players,
together with Victrolas and records and Edison
phonographs. Mr. Conklin, who has been in
the music business in this city for many years,
has retired.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire !}ositions.
Victrola No. 215
$150
Mahogany or walnut
~ctorsuprerna~
is the supremacy .
of performance
Its evidence is all around
you. The unequaled group
of famous artists, the per­
fection of the Victrola, the
great variety of instruments
and entertainment-and the
success of dealers in Victor
products everywhere.
A. Young Takes Over Old-established
Business of Guy Conklin Music Store
RECEIVER FOR NATIONAL MUSIC SHOP
IvIoNTCLAIR, N. J., October 2.-William E.
Magui re has just been appointed receiver for
the Nationa l Music Shop, upon the application
of Anna Zevy, half owner of the co ncern. Rep­
r es e nting her, Abraham Henig declared Solo­
1110n Priedlllan, also half owner, had caused dis­
sension and had refused to allow the complain­
ant access to the store an d books. The co urt
bore out the applic ation of the latter and thfre­
fore made the app ointment.
HIRSCH BROS. FILE PETITION
Hirsch Bros., dealing in phono graphs and
musical merchandise at 309 Bedford avenue,
Brooklyn, )[. Y., are reported to have filed a
petition of bankruptcy. The members of the
firll1 are Samuel and Joseph Hirsch.
Victrola No. 400
$250
Electric, $290
j\;Iahogany
Other
styles
$25 to $1500
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"HIS Mt,~1~~:~. VOICE"
Victrola
REG . U.S . PAT OFF.
look under the lid and on the labels·
for these Victor trade -marks
Victor Talking
Machine Co.
Camden, N. J.