Music Trade Review

THE
10
MUSIC
TRADE
REVIEW
OInnoun~i~g
rt-dJlone
. .
' III
~ .
HERE is an existing and in.creasing
..," -.
·tl­
,~
IS -' a present , and great demand for the
Schuman-n ART 0', TONE Piano.
demand for a piano in the class of
the Schumann ART 0' TONE-
. All who have seen the ' Schumann ART
_0' TONE are enthusiastic.
it was the
sen~adon of the June Convention, at the
. Drake Hotel, Chicago, and a number of the ,
largest de.alers in, the country have already
placed ,their orders . .
a piano of rare. tone, refined design, and
exquisite finish.
The "Built Like , a Violin" principle of
construction of The ART 0' TONE, an
exclusive feature of Schumann Pianos, in­
sures a tone that is pure, mellow and
unwavering throughout its full range.
To help our dealers-new and old -this
announce~ent is the beginning ofa vigorous
aO"d high-class campaign of General Publicity
a~d, Direct~Mail Advertising-.
Of case design: The ,ART 0' TONE is a
pure Sheraton model; and, like the creations
of that master cabinet maker of the re­
naissance period, will grow in favor with the
passing of the years.
,Dealers who participate in this campaign
, . will realize handsome profits on ART 0'
The dual qualities of true musical tone' and
Sheraton design is supplemented by . a .
charming ART 0' TONE finish, which
. . mus't be seen to be f~lly appreciated.
In homes where desire for the best in piano
musical tone is combined with taste for
harmony in furniture and furnishings there
TONE Piano sales; and their business in
general will receive a new impulse, for our
effective sales promotion efforts and publicity
will direct the buying public to their stores.
For beautiful color reproductions of the
new Schumann ART 0' TONE Pianos~
exclusive ' dealer representation, and full
particulars regarding our plan of co­
operation l address:
'CJhe §CHUMANN PTIAN(Q) COMPANY
ROCKFORD, ILLINOIS
7ti1~
CHAIRMAN
COo
oC::.cP
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0
OCTOBER
6, 1923