Music Trade Review

11
.11
' fPTEMBER 22, 1923
.
THE
MUSIC
TRADE
REVIEW
7
PIANO AND PLAYER EXPORTS MAINTAIN STEADY ADVANCE
~igures
1'1
for July, 1923, Show 775 Pianos and 752 Players Exported, as Compared With 422 and
470 Respectively Exported During the Same Month of the Previous Year
I
WASHINGTON, D. C, September l7.-Th e sum­
Njary of expo rt s of the commerce of th e United
Slatcs for the month of July, 1923, the lat est
phiod for whic h it ha s been compiled, has just
b~en issued as follows:
The dutiable imports of musical instruments
and parts, including strings, during July, 1923,
amo unted to $238,963. The seven months' total,
end in g July, 1923, shows importations va lu ed
at $1,767,457.
The total domestic exports of musical instru­
ments for July, 1923, amount ed to $988,216, as
compared with $660,645 for the same period of
tne previous year. The seven months' expor­
tations of musical instrum en ts amounted to
$6,505,233 in 1923, as against $4,647,207 in 1922.
This shows an increase of $1,858,076, a remark­
able a d vance, co n s id ering- gene ral world-w id e
co nditi o ns at present.
Of th e agg re gate exportati::ms in July there
were 134 organs, va lu ed at $12,822, as compared
with 101 organs, valued at $8,928, in 1922. The
seven months' total s ho wed that we expo rted '
740 organs, va lued at $92,957, in July, 1923, and
124 organs, valued at $73,526, for the same
period of 1922.
In July, 1923, we exported 77S pianos, valued
at $175,714, as compar ed with 422 pianos, valued
at $97,267, for the same period of the previous
year:
The seven months' total shows 4,481
pianos, valued at $994,738, as compa r e d with
3,022 pianos, valued at $708,979, for th e same
period of 1922.
The exports of p layer - pianos shows that 752
of the se instr um ents, va lued at $241,243, were
exported during July, 1923, as compared w ith
470, va lu ed at $155,748, exported in 1922. The
seven months' total shows that 5,620 player­
pianos, val u e d at $1,792,617, were exported dur­
ing 1923, as compared with 3,124 player -pianos,
va lu ed at $1,048,658, for t h e same period during
1922.
The expo rt s of perforated mu s ic rolls for the
mon th of July, 1923, amo unt ed in va lu e to
$21,683, as co mpar ed with $16,931 in 1922. The
seven months' total amo unt s in va lu e to $162,­
934, as compared with $119,366 in exports for
the same period in 1922.
P layer-p'iano actions and parts thereof shipped
ab road during July, 1923, were va lu ed at $11, 168.
The exports of piano actions proper and par ts
thereof were valued at $12,486.
Band instruments to the va lu e of $19,694 were
ship ped abroad durin g July, 1923, wh il e st ring
instruments totaled $10,235.
The value of all other mus i'ca l instruments
a nd parts thereof exported during July, 1923,
amo unted to $137,259, as compared with $113,­
751. The tota l expo r ts for the seven mon th s
under thi s h ea din g foot up to $830,63 1, as aga in st
$7':;0,795 in 1922.
The countries to whic h imports were se nt in
July, a nd the va lu es thereof, are as follows:
Spain, $7,047; other Europe, I1 6,353; Ca nad a,
$20,647 ; Mexico, $73,960; Cuba, $20,626; Argen­
tina, $20,620; other South Am~rica, $23,051 ;
Japan, $5,045; Philippine Islands, $918; Aus ­
tralia, $210,403; other countries, $18,287. The
export trade is showing steady advances every
month.
COMMITTEE ON ELIMINATING WASTE
li st follows and sure ly r ep resents a creed that
every dealer can fo ll ow:
A Music Merchant's Fifteen Fundamentals
L Buy o nl y dependab le goods.
2. C:oncentl-ate on a few lin es.
3. Buy for fOllr month s ' turnover, or faster.
4. Finance o nl y a leg itimate legal rate c redit.
5. Sel l on one-price p la n.
6. Get IO pe r cent cash before cnter in g sa le.
7. Max illl ulJJ t crllls: ['ianos, 24-30; ta lkin g­
machine s, 10-12.
8. Trade-in s at va lue to ll1ake norma l profits.
9. Perm it no c ustomcr to fa ll down on first,
second or third payments.
10. Th, 2aftcr no aCCOLl.n t to becolllc morc
than thr ec nlonths past due.
11. Co ll ect big interest first.
12. Keep a ll equipment in g ood condition and
lIs'e fully.
13. Emp loy' no non-pl-oducer.
14. ' Avo'id waste.
IS. Give a squa re deal and _get one, and stick
s trictly to yo ur own business :
President Watkin, of National Association of
Music Merchants, Takes Important Step for
the Benefit of the Retailers of the Trade
Robert N. Watkin, president of the National
Association of Music Merchants, has marked
an important development in trade association
activities b y appointing a Commi tt ee on the
Elimination of Waste in Retailing Pianos, Play­
ers and Phonographs, the .c hairman of the com­
mittee bein g F. B . T. Ho ll enberg,. Little Rock,
Ark., and the members thereo f, E. B. Heyser,
Pittsburgh; Homer L. Kitt, Washington, D. c.;
Robert Troup, H arrisburg, Pa.; J. F. :Maroney,
H ouston, Tex.; E. A. Cressey, Boston; Otto D.
Heaton, Co lum bu s, 0.; George Winter, Erie,
Pa.; Leo n Walthall, Sa n !\ntonio, Tex.; George
Q. C h asc, San Francisco; Harry Wunderlich,
lZansas C it y, Mo.; Morri s La mb, New York
City; T. A. Gould, Buffa lo, N. Y, and D. L.
Whittle, Dalla s, Tex.
The appo intment o f the n ew committee is in
lin e with the campaig n th at has been carried
o~ in the industry for some time p as t for the
purpo se of having retailers sec ure a more inti­
mate knowledge of their business costs with a
view to promoting in crease d efficiency and real­
izin g greater profits.
The members o f the com mittee, who are all
successful music me r cha nts of recognized
standing, are asked t o investigate the question
o f waste in the retail trade and
, to render a
r eport on the su bject at the 1924 convention
of the national assoc iation in New York. The
task is a difficult one a nd wi ll' require earnest
thou g ht and effort , but it is believed that the
good accomp li s h ed from a definite report on the
sllbj ect will make that effo rt we ll worth the
while of the Associatio n.
, In connection with the announcement of th e
appointment of the new committee there is a lso
*esented to A ssoc iation members a list of the
music merchant's fifteen fundamen ta ls as sug­
gested by William H. Beasley, president of t h e
'Texas Mu sic M erc hant s ' Association, and these
fGndamentals if studied will result in the cut­
ting down of waste to a material degree. The
Victrola No. 300
$250
Electric, $290
Mahogany or wa lnut
Victor supremacy
is the supremacy
ofperformance
No other instrum ent-com­
pares with the Victrola in
any way--m u sic a, 11 y or
commercially. It stands su­
prem e among mu sical in­
struments and is the big
reason for the SUCCeSS of
deal ers in Victor products
everywhere.
Victrola No. 405
$250
Electric, $290
Walnut
Other
styles
$25 to $1500
TEMPLIN NEW STORE OPENED
GOSHF.N, IND., Septe mber 17.--A new music storc
on South Main stree t has ju s t been opened here
by Wilbur Temp lin , proprietor of the Templin
Music Stores in Elkhart an d Mish awaka. The
Goshen store will be in charge of V. H. Nelson ,
of th is city, who has been in Mr. Templin's
emp loy abo ut seve·nteen years. The concern
will carry a comp le te line of pianos and pl ayers .
An . exc lu s ive Goshen agency for the Bruns­
wick and Ed ison phonog-raphs and record s has
also b ee n obtained.
H. C. HOEFLICH JOINS W. V. CROWE
COl.UMBUS, 0., Septe mb er 17.--W il liam V
Crowe; w ho has ju s t opened a new up-to-dat e
music store at 11 2 So uth Hi g h s tr eet, has ad ·
mitted his brother-in-law, H . C. Hoefli c h, int o
the business, according to a recent announce­
ment made by the h ouse. Mr. H oeflich was
formerly with the Jeffrey Mfg. Co. for twe lve
years and was sec ret ary of the Case ('rane &
Engineering Co. for eight years.
UHIS M~~1'~!l} VOICE"
Victrola
REG.
u.s. PAT.
OFF.
look. under the lid and on the labels·
for these Victor trade -marks
Victor Talking
Machine Co.
Camden, N.J.