Music Trade Review

54
THE
OPTIMISM IN PHILADELPHIA
Lo cal Dealers All Forecast Heavy Demand for
Sheet Music During the Fall Months
PHILADELPHIA , PA. , September 17. -The singin g
public is in tune with th e publishe rs a nd dis­
tribu tors of pop ular mu sic, or perha ps th e latte r
ha ve attuned themselves to the pop u lar demand,
but, at a ll events, the out look fo r the Fal l an d
clo sing period of this yea r's bu siness unq ues­
tionably is bri ghter than it has been for seve ral
yea rs. Ho wever, an eve n more satisfadory con­
dition of affairs lies in th e fa ct that bu ying ha s
been more a dvanced and in larger volume up to
this mid -month than for a n y sea son sinc e the
great war period. The v e r y conc r e t e fact on
which the tr ad e bases its pred ict io n of a rec­
ord-b rea king season li es in the circumstance of
the large number of reorders already in and ac­
tu a ll y before the o rdin ari ly busy seaso n h as
gone into its fu ll strid e.
Th e r easons for this excc ll e nt tra de of to-d ay
and th e sp le ndid prosp ec t s for to-morrow , next
week and the re s t of the year ha ve, in dea ler
opinion , a t wofo ld basis-the lesse r of impor­
ta nce being· the general in crea se in the buying
power of th e pub li c w ith a resumption of in­
dustrial activities after a considerable lull in
man y; but, to a lar ger exte nt, the much clo ser
co-op erat ion , daily incr easing in vol ume be­
tween t he purveyors to popu lar am usement suc h
as the legitim ate s how house s and the film
hou ses and th e pub lis hers of bo th voca l a nd of
in st rumental music. In t his cit y part icu larly,
and w h e rever the connections of the Keith
vaudev ill e and the Stan ley Co. of "\meri ca are
mad e, the presen tation of vaudevill e with films
in film houses and of films w ith vaudev ill e in
vaudevi lle house s has done much to open the
way for brin gi ng home to the peop le popular
so ng an d in s tr ul'n e nta l h its. Th e tic-up between
aut hors and pub lishers on the one ha nd a nd of
producer s on the other is c loser than ever be­
fore . In a ll of the popul a r cafes' and in the
dan ce halls the attract ion of th e latest musical
hi ts is featured . Rea ll y excellent artists a r e
m a king the r ou nds and the hi gh character of
their re ndition s is a contr ibutin g iactor to the
ots
PANAMA TWILICftlJ
Y3auftf4
Successor to' Rio
s...­
50 WEST 4 5 r,, :;r NtoW Y OR-I:
~
~ "'':)''3
llatvai};;,
MCSIC
TRADE
REY1E~T
pop ul arity o f the produ ction, thus presented to
the p ubl ic. Hand in hand with this popul a ri za­
tion of lates t son g a nd dane<' hits is a lso th e
campaign on class ica l m us ic, both vocal an d in­
s t rumeil tal. In all the conce rt s given by the
seve ral band s w hi ch during the Summer season
gave pllbli c co nce rts under municipa l direction
a nd in the great parks around Philadelphia art­
ists of qua lit y also appea r ed, r e nderin g many
clas s ical selec tions and thus developing a taste
for thi s chara cter of mus ic. The tr ade it self
full y has co-ope rated in this movem e nt and in
a t lea>! one not able case there came an ad ­
vance mid- Summer noti ficati on se nt out to mu ­
s ic a nd s in ging teac hers of th e select ions w hi c h
this publishing ho u ~e would feature thi s Fall.
lVla ny of th e instru ctors took ad vanta ge of this
opportunity for r ece IvIng earl y su gges tion s,
with the conseq ue nce that thi s part icular firm
ha s been ab le during the ordinarily du ll S um­
. mer season to bo ok up an enti re ly satisfactor y
vol ume of orde rs for early Fall deliver y a nd, as
a matter of fact, a lr ea d y en joyed a consid erab le
amount of reorder~. Th ese are some of the rea­
sons brou g ht out in a tour by your correspond­
ent of the publisher s a nd dis t ri butor s of music
for prop hesy in g an except ionally profitable and
prosperous ending· for this year.
Consult the Universal Want Directory of
The Review. In it adv e r tisements are inserted
free of charge for men who desire p.0sitions.
' J
.......
SEPTEMBER 22, 1923
NEW LEO FEIST, INC., NlJMBERS
.\I]lo ng t he new songs is s ued by Leo Fei s t,
Inc., is "Te ll Me a Story," a fox-trot by t h e
writers of the we ll- known "Whi spe r ing." A n­
ot her new issu e added to this cat a log is "Every
Night I Cry "Ylyself to S leep Over You." The
writers are Howard J o hn son, L eo \iVood a nd
Irvin g B ib o. Thes e are a few of this firm 's
latest iss ues.
"That Red Head Gal"
"Steamboat Sal"
"Ach! Louie! "
"You Wanted Some­
one to Play With"
"S'Nora"
"Israel"
"M T Pocket Blues"
SPLASHING HIT I
ONAH"ASM~SH'NG
~ d J 1
~'
;....
~~
~~~~~.
ELIZA DOYLE SMITH
II
Mullt ",,,,,",0\
S9E.VAN BUREN ST.(\IICAGO
REMICK'S BEST SELLERS
Beside a Babbling Brook
(Donaldson and KalLn's latest)
.Barney Google
Dreamy Melody
Sweet One
My Buddy
On the Isle 01 Wickl
Wackl Woo
Carolina In the Morning
First, Last and Always
Girl 01 the Golden West
Lou'slana
Failing
JEROME H. REMICK 6 CO,
DE T!?OIT·
. . .
NEW YORK
..'
CHICAGO
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
New York City
311 We at 43rd Street
BUY YOUR MUSIC FROM
BOSTON Publishers
Walter Jacobs, Inc.
B~~~~1hBJs
JACOBS' PIANO FOLIOS (vJ~·s. )
A C•• ,lot,
LI~ ..."
'.r
P'h.te-P'lay
P'la.l,to
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of ?>Iusic
Dealers
White-Smith Music Pub, CO.
P RINTERS AND ENGRAVERS OF Mus!c
cHain Offices : 40·44 Winchester St., Boston.
Branch Houses : New York and Chicago.
PUBLISHERS,