Music Trade Review

SEPTEMBER
THE
22, 1923
MUSIC TRADE
51
REVIEW
IRVING BERLIN BUYS BROCKMAN'S "YOU DARLING, YOU"
E. C. MILLS RETURNING FROM TRIP
New Owner to Imme While Away, Held Series of Conferences With
Motion Picture Theatre Owners
Advertising Material Covering Every Channel Now in Course of Preparation
Irving Berlin, Inc., has purchased from James
Brockman the new song-, entit led "You Darling,
·You." It has been said in publishing circles
that there were several bidder s for the number,
but the e nthusiasm shown and the appropria­
tion planned for publi city by the Berlin organ­
ization made Mr. Brockman. decide in favor of
placing it in its hands.
The band and orchestra, professional a nd sales
departments of the Berlin Co. state it is a song
of real merit and expec t, with the exploitation
campaign now bein g arranged, to make it one
of the best known popular airs of the current
sea son.
The campaign will not only invol ve the ac­
tivities of the above departments, but the vari­
ous branch offi ces of the Berlin Co. will aid
in giving "You Darling, You" national publicity.
Orchestrations are now being forwarded to all
parts of th e country a nd it is expec ted in a very
,hort space of time to havt the campaign well
under way.
'
Special advertising material, covering ever}
channel of s heet music publicity, has been
plann ed.
This will include consumer litna­
.ature, window str ips, hanger s, streamers and
olhtr effective matter. Many vaudevillians will
be induc ed to sing the song and, with the aid
of dance orchestras, motion picture hou!' es,
cabarets and other .:ntertainment rno rts, a re­
sponse to the number· s merit is looked for­
ward to shortl y.
The acceptance by Irving Berlin, Inc., of the
above song, "You Darling, You," brings to mind
a little of the earli er hi s tor y of the number.
Originally it carried an entirely different title
and was presented to the Berlin organization
for publication . Owing to the fact, ho·wever,
of the wealth of materi al then in the Berlin
catalo g, its publication was refused. Brockman,
E. C. Mills, chairman of the executive board
of the :vIusic Publishers' Protective Association
and one of th e executives of the American So­
ciety of Compos ers, Authors and Publishers,
will return late next week after an extended
trip through th e Northwest, Middle \lVe s t and
Sou tho :Mr. Mills h eld a series of conferences
in St. Paul and ,\1inneapolis with motion pic­
ture owners, with the idea of closing group
ar rangem ents for license fees for the use of the
Society's publications.
though, d ec ided to make some changes and give
the song early exploitation through his own
eiIorts, with Ihe result as outlined · above.
There have been severa l instances where
song-writers hav e ca rried out some preliminary
work on numbers in which th(;y ha d the greatest
of confid ence.
FORTIETH YEAR FOR PRESSER CO.
Many Publishers Co-operating in Philadelphia
Publisher's Anniversary
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I I Songs :~:1~ Profits I I
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The twoscore years of active business and en­
tirely ~uc cessf ul ones which the Theodore Pres­
se r Co., 1712 Chestnut st reet, Phil ade lphia, will
round out next month are to be commemorated
by an elaboratt issue of the musical journal
The Etude, who se publication the firm began
simultaneously with its founding of business in
October, 1883, in Lynchburg, Va. .\t that time
the found e r and present head of the Pre sse r
business, Theodore Pr('sser, was a mu sic
teacher in the Virginia city. All the nationally
known musi c publishers, like Dixon , Schirmer,
\Vo od, Witmark, Marks, Flammer, Willis anti
Summy, are co-operating in the anniv ersa ry
publication. Whil e ordinarily the maximulll is­
sue runs from seventy-two pages the anniver­
sar y numb e r will go to eighty-eight and will
include twenty-eight pages of the productions
of the leadin g modern composers. .\ ,extet
of pages will be used to set forth the hi story
of the busin ess, biographical sketches of the
founder and head s of departments and their pic­
tures. The anniversary numb e r is under the
editorship of John W . Drain. Theodore Pres­
ser, head of the firm, who had planned a trip
to Europe during the Summer da ys, postponed
embarkment until ).)ovember.
"Be First With a HEARST"
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j Wonderful Child
I She's Got Another Daddy
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- Beautiful Rose
Home-My Lovin' Dixie Home
In The Land of Sweet Sixteen
Many Years
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j Always Looking For A Little Sunshine
Just a Little Gold Watch and Chain
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In Baby's Smile
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- Love is Love For Ever
j Lonesome Two
Piano Dream
Step
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Order From Your Jobber or Direct
HEARS'"USICPUBLISHERSLID
1658 BROAOWAY
MEW YORIC
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PHOENIX BLDG • •
199YONGEST
WINNIPEG
lORONIO
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No Loss on a Hearst Son!! - Money
Back Guarantee
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ASNAPPY FOX TROif SONG
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