Music Trade Review

THE
10
l\1USIC
TRADE
REVIEW
SEPTE MBER
22, 1923
Brunswick Establishes Precedents
In the Phonograph Field
For your own information note how
Brunswick has blazed the trail
It was Theodore Roosevelt
who said: "We do not go by
precedents. We make them."
This saying might be applied
to th e Brunswick policies: From
the s tart Bru nswick phono­
graph s and record s have estab­
lished precedents, have blazed
new trails in t he reproduction
of music.
Here are four Brunswick
revolutions in the history of
talking machines that upset all
precedent and created new pos­
sibilities in the field.
All Records Playing
Precedent No.1 - The advent of
Brunswick introduced the perfected
rep roducer th at plays all makes of
records.
Brunswick Artists of
Precedent No.2 - The first console
models, with Rat and split tops, with
balanced lids, were made by Bruns­
wick.
Double-faced Oper,atic Records
Precedent No.3 -.,... Before Bruns­
wick began marketing its double­
faced Gold Label operatic and
classic re cords great ar tist records
were generally single-faced.
Continuous Record Service
Precedent No. 4 - Until Brunswick
blazed new trai ls re cords were re­
leased once a month, with an occa­
sional "spec ia l" rel ease. Brunswick
instituted the revolution a ry policy
of "Always Something New on
Brunswick Record s,"
These are some of the secrets
of Brunswick success.
THE BRUNSWICK-BALKE-COLLENDER CO.
Manufactu rers - Established 1845 •
G eneral Offi ces: Chicago
Branc,hes in All Principal Cities
The New Hall
New Ene:land Distributors:
Kraft, Bates &: Spencer, I nc.,
80 Ki ngston St.,
Boston, Mass.
of Fame
MICHAEL BOHNEN
MARIO CHAMLEE
GIUSEPPE DANISE
CLAIRE DUX
FLORENCE EASTON
LEOPOLD GODOWSKY
JOSEF HOFMANN
BRONISLAW HUBERMAN
MARIA IVOGUN
THEO KARLE
GIACOMO LAURI-VOLPI
ELLY NEY
SIGRID ONEGIN
MAX ROSEN
MARIE TIFFANY
PHONOGRAPHS
Consoles
AND
C an adian Distrib utors:
Musical Merchandise Sales Co.
79 VoleJlin21on St., West
Toronto, OnL