Music Trade Review

10
THE
ESTEY NATIONAL PRICE POLICY
Representatives of Company Strong in Support
of Nationally Pricing the Estey Small Grand
The policy of adverti s ing nationally fixed re­
tail prices for their instruments is making
ste ady advancement among piano manufa cturers
a nd is meeting with the support and co-opera­
tion of a large number of better-grade retail
m erchants throughout the trade. An established
retail price simplifies the problems of retail pi­
ano merchandising to a considerable degree,
placin g the merchants' problems on the one­
price basis whi ch has proven, through long
ye ars of experience, to be the one successful
way of profitably conducting a retail piano busi­
n ess.
Est ey de a lers throughout the country ha ve
been strong in their support of the policy adopt­
ed by the Estey Piano Co., N ew York, of ad­
ve rtising the retail price of the Estey small
g rand. The instrument itself, which is priced
at $895 retail, is a real value, and the fact that
it is priced the same in every section of the
country, th e only variation being the freight
differentials which prevail according to the deal­
ers' location from the factory, has been a strong
asset in increasin g its sale s and the prestige of
its name.
N a turally, a'ny ret a il price placed upon a piano
and adh ered to must be a fair price. ' It must
repres e nt a value. This the retail price of th e
Estey sm a ll grand does unqu est ionably. To ac­
compli s h thi s the Est ey Piano Co. ha s organ­
ized its fa cto ry upon a quantity produ,ction ba­
sis, with no sacrifice of those quality ideals
which hav e m ade the E st ey nam e one of the
be st known a mon g th e piano-buying public of
the country.
Experien ce has also shown that nationally
pricing a piano at eetail does much to aid the
m erc hant in so lving his trad e-in problems, since
it giv es the sal esman a clean-cut and honest
a rgument against excessive trade-in allowances
MUSIC
TRADE
and puts the competitor who may have placed
a n excessive price on an instrument to co ver
high trade-in allowances strictly on the defen­
sive.
That th e Estey policy has been welcomed by
Estey representative s is shown by the fact that
th e sales of the small grand have been steadily
in creasing, the factory at the present time go in g
at full capacity in order to keep up. with the
dealers' orders.
EYLES BACK FROM LONG TRIP
Stieff Wholesale Representative Completes
12,OOO-mile Trip, Covering All Sections of the
Country, Establishing Stieff Agencies
BALTlMORE, MD., September 10.-· -"Charlie" Eyles,
ge neral wholesale representati ve of Chas. M.
Stieff, In c.. piano manufacturer, of this cit y, re­
cently return ed, hav in g completed a l2,000-mile
trip aro und the country. He remained in Balti­
more for a few days only in order to attend th e
eighty-first anniversary picnic celebration of the
house of Stieff. 1\1r. E yles will leav e Baltimore
for another extended trip during the week.
NEW YORK
SEPTEMBER 15, .1923
LOOKS FORWARD TO GOOD FALL
E. H. Story States Repro-PhrasQ and Three­
Way-Player Will Be Strong Lines This Season
E. H. Story, pre s ident of the Story & Clark
Piano Co., Chicago, who spent a few days vis­
iting the company's branches in the New York
territory las t week, expressed most optimi st ic
views toward the co ming seaso n. "The Repro­
Phraso and the Three-Way-Player ar e going to
be our strong lines this Fall," said Mr. Story.
"In our R epro-Phraso model we don't attempt
to do what a reproducing instrument does. It
gives the avera ge player owner the ability to
bring out single melody notes at will. This
has already s truck the fancy of many of the
great music-loving public who do not play
them selves. In a me as ure, we make performers
out of thi s class of customer.
"O ur factory has been hard pushed to g et
s tocked ah ea d this Summ er, a s much of our
production has been ea ten up by our own retail
branche s . My fir s t two da ys aft er m y arrival
in New York have be en tak en lip with opening
letters and mo s t of them are e ither orders or
co nfirmations."
O. A. LAATSCH IN NEW QUARTERS
PIPESTONE, :MINN., September 10.·---0. A. Laatsch
will move into new warerooms on September 1,
giving him g reater facilities for his business.
Ml'. Laatsch, who h as been established here
s ince 1913, handles the Cable line, Mehlin, Bu s h
& Gerts, Cable-N e lson and th e Gulbransen
pia nos and players, Edison phono grap hs and
Co nn band instrument s.
ADAMS MUSIC CO. OPENS
CANTON, ILL, September 10.---Announcement has
been made th a t th e Ad ams Musi c Co. will open
in new quarters in th e Johnson Buildin g, this
city, during thi s month. T his firm ha s rece ntly
been oc cu py in g t em pora ry quarters until thc
n ew warerooms were remodeled for it. Ray
Lindamood is the managel-.
R. P. DUNLAP BUYS TONOLIN STORE .
OSSINING, N. Y, September 10. ·· -The music
store of H. A. Tonolin has ju st b ee n purchased
by Ralph P. Dunlap, of Peekskill. Ml'. Dunlap
is the proprietor of Dunlap's Music Store a t th c
latter location.
PEORIA SHOP FILES SCHEDULES
PEORIA, ILL., September 10.- ·Ba nkruptcy sched ­
ules of the Peoria Musi c Shop s how that the con­
cern's assets total $41,915.37 and the liabilities
~3l,848 . 11.
An involuntar y pe tition ill hank­
r upt cy had b0 " n p ;'cv iously filed.
1923
1880
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REVIEW
W.ouAjL1J
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NEW YORK
PIANOS
~
NEW YORK
- PLAYERS
"The Market's Best High-Grade Commercial Instruments"
Reason'ably Priced, Extraordinary,
Practical and Economic Value
The Wise Dealers Are Placing Fall Orders Now­
Why Not You?
Write for Catalog and Prices
WEYDIG PIANO CORP.
E.tabli.hed 1880
133rd Street and Brown Place
NEW YORK