Music Trade Review
Issue: 1923 Vol. 76 N. 7 - Page 10
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
THE MUSIC TRADE REVIEW
FEBRUARY 17, 1923
Ouir Major Problem is
Serving — Not Selling
p
stranger, unacquainted
JL with Steger ideals and policies,
may regard it as extraordinary that
we are more concerned with the
development of service to dealers
than the direct promotion of
wholesale sales.
To members of the Steger
organization "service" means not
alone sincere, practical help in
sales promotion but—what is more
vital—financial assistance, business
counsel and factory co-operation.
Taken as a whole, the Steger plan
Q But, if he will only dig into the
"reasons why" of our basic business
creed, he will readily agree with
US that intelligent, helpful service is the
most effective kind of salesmanship—bene-
ficial to merchant and manufac-
turer alike. It is our firm belief
that—when service is of the right
kind—"selling" is comparatively a
minor problem.
progressive piano and phonograph
merchant.
Serves as "success insurance*' for the
Q Steger co-operation is sincere
because it is devoid of all spectac-
ular features (mere"talking points")
aimed solely to impress dealers. It
is practical because only tested and
successful methods are used. From
beginning to end it has one guiding
purpose—to help Steger representatives sell
more pianos, player-pianos and phonographs.
The Backbone of Steger Service
I—A complete, well-balanced line of pianos, player-pianos
and phonographs.
2—Strong, financial co-operation which enables the dealer
with limited capital to operate successfully.
3—Large production which is a guarantee against depleted
displays. Established representatives are protected on
stock requirements at all times.
4—Special business counsel.
5—Helpful advertising co-operation.
6—A highly-trained, efficient organization.
The Steger Plan of sound financing and sales-promotion is based on
the idea that what benefits the piano merchant benefits Steger & Sons.
Steger representation guarantees success and prestige for capable, pro-
gressive business-builders.
STEGER & SONS
Piano Manufacturing Company
Founded by John V Steger, 1879
Steger Building
Factories:
Chicago, Illinois
Steger, Illinois, where the "Lincoln" and "Dixie" Highways meet.
1/it's a Steger — it's the most valuable
piano in the world
10
THE MUSIC TRADE REVIEW
FEBRUARY 17, 1923
Ouir Major Problem is
Serving — Not Selling
p
stranger, unacquainted
JL with Steger ideals and policies,
may regard it as extraordinary that
we are more concerned with the
development of service to dealers
than the direct promotion of
wholesale sales.
To members of the Steger
organization "service" means not
alone sincere, practical help in
sales promotion but—what is more
vital—financial assistance, business
counsel and factory co-operation.
Taken as a whole, the Steger plan
Q But, if he will only dig into the
"reasons why" of our basic business
creed, he will readily agree with
US that intelligent, helpful service is the
most effective kind of salesmanship—bene-
ficial to merchant and manufac-
turer alike. It is our firm belief
that—when service is of the right
kind—"selling" is comparatively a
minor problem.
progressive piano and phonograph
merchant.
Serves as "success insurance*' for the
Q Steger co-operation is sincere
because it is devoid of all spectac-
ular features (mere"talking points")
aimed solely to impress dealers. It
is practical because only tested and
successful methods are used. From
beginning to end it has one guiding
purpose—to help Steger representatives sell
more pianos, player-pianos and phonographs.
The Backbone of Steger Service
I—A complete, well-balanced line of pianos, player-pianos
and phonographs.
2—Strong, financial co-operation which enables the dealer
with limited capital to operate successfully.
3—Large production which is a guarantee against depleted
displays. Established representatives are protected on
stock requirements at all times.
4—Special business counsel.
5—Helpful advertising co-operation.
6—A highly-trained, efficient organization.
The Steger Plan of sound financing and sales-promotion is based on
the idea that what benefits the piano merchant benefits Steger & Sons.
Steger representation guarantees success and prestige for capable, pro-
gressive business-builders.
STEGER & SONS
Piano Manufacturing Company
Founded by John V Steger, 1879
Steger Building
Factories:
Chicago, Illinois
Steger, Illinois, where the "Lincoln" and "Dixie" Highways meet.
1/it's a Steger — it's the most valuable
piano in the world
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