Music Trade Review
Issue: 1923 Vol. 76 N. 5 - Page 50
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
50
SPECIAL VICTOR RECORD RELEASE
USES PUBLICITY AS SALES INCENTIVE CLEVER PLAN BOOSTS RECORD SALES
Advertising and Other Helps to Boost Sales of
Mid-month Releases Placed at Dealers' Dis-
posal by the Victor Co.
H. C. Grove, Inc., Features New Process Co-
lumbia Record Advertising—Sales Totals
Materially Increased as Result of Drive
The Victor Talking Machine Co. has made
a special shipment of five records which are a
part of the March supplement to be placed on
sale by the retail trade the 15th of this month.
Window streamers and other dealer helps are
furnished with these records, and, in addition,
the advertising department of the Victor Co.
lias prepared a special newspaper advertising
service designed to give publicity to these re-
leases. The records composing this release are
as follows:
(88663) "Song of the Volga Boatmen," Feo-
dor I. Chaliapin; (19000) "Bee's Knees," fox-
trot, 1 he Virginians; "Peggy, Dear," fox-trot,
(ircat White Way Orchestra; (19003) " I v y -
Cling to Me," fox-trot, Whiteman and His Or-
chestra; "1 Gave You Up Just Before You
Threw Me Down," fox-trot, Whiteman and His
Orchestra; (19006) "Carolina in the Morning,"
American Quartet; "Toot, Toot, Tootsie, Goo'
live," 15. Murray-E. Smalle; (19007) "Parade of
the Wooden Soldiers," fox-trot, Whiteman and
His Orchestra; "Mister Gallagher and Mister
Shean," fox-trot, Whiteman and His Orchestra
WASHINGTON, D. C, January 27.—H. C. Grove,
Inc., well-known Columbia dealer in this city,
took full advantage of the recent newspaper
campaign sponsored by the Columbia Grapho-
phone Co. in behalf of Columbia- New Process
records. Trimming his window with New
Process record advertising copy and featuring
PURCHASES P. W^SIMON BUSINESS
Aaron Furniture Co., Uniontown, Pa., Takes
Over Retail Establishment So That Mr. Simon
May Give Full Attention to Other Interests
UNIONTOWN, PA., January 29.—The Aaron Furni-
ture Co. has purchased the retail music store
of P. W. Simon on West Main street, this city,
and until April 1 will continue that business as
a separate establishment. On that day, how-
ever, the Simon business will be moved into
the big eight-story building of the Aaron Co.
and consolidated with the hitter's music depart-
ment. There will be no immediate change in
the personnel of the Simon organization, E. F.
Gebhard remaining as manager and Miss Pearl
Allen as his assistant.
Mr. Simon disposed of his business in order
to give his full attention to the work of man-
aging the Eight Famous Victor Artists and
other musical organizations with which he is
identified. He took over the management of the
Victor Artists three years ago and the phenom-
enal success of the organization is well known
to the trade. In the future Mr. Simon will
make his headquarters in New York.
VICTOR SCHOOL IN OKLAHOMA CITY
Victor Course in Salesmanship to Be Held
Under Auspices of Oklahoma T. M. Co.
OKLAHOMA CITY, OKLA., January 29.—The Victor
School of Selling is scheduled for a four days'
session in Oklahoma-City during the week of
February 26 under the auspices of the Oklahoma
Talking Machine Co., Victor distributor, 626
West Main street, this city. The course will be
similar to those held in other cities and Victor
dealers in the Southwestern territory will thus
have an opportunity of taking advantage of
this most practical course of instruction in sell-
ing Victor merchandise.
NEW YORK INCORPORATION
The Phonograph Display Advertising Co., of
New York, has been incorporated under the
laws of this State, with capital of $5,000. The
concern, which will specialize in window dis-
plays, was incorporated by E. and H. Usoskin
and S. Moskowitz.
FEBRUARY 3, 1923
Paul-Gale-Greenwood Store, Norfolk, Va., Se-
cures Co-operation of Local Dance Palace to
Stage "Victor Record Night"—Increased In-
terest in Dance Releases Has Resulted
"One night each month will be 'Victor Rec-
ord Night' at the Palais de Danse!"
This statement in an advertisement in Nor-
folk, Va., newspapers marked the arrival by
David Paul, manager of the Victor department
of the Paul-Gale-Greenwood store, at a satis-
factory solution to a problem that puzzles the
AND
RECORDS j average talking machine and record dealer.
Getting the new records as they are released
by their makers to the attention of owners of
talking machines was the problem. So many
machine owners were found by Mr. Paul to be
' 3IA •
satisfied, apparently, with such selections as
I
•
^ ^ K _ ^ ^ ^ H H COLUMBIA
KMRTERS H
their record cabinets contained.
H H I P ^ H HtADOVAHIUQ
I
In order to boost sales of dance records Mr.
Paul conceived a plan for attracting public at-
tention to the latest releases through the
•im
•
medium of an orchestra, reproducing as faith-
fully as possible the music on the records.
Introduction of new records by orchestral
reproduction was the idea. To carry it into
Grove Features Columbia Records
the full newspaper page in his display, Mr. operation he conferred with the director of the
Grove reports that hundred of records were Palais de Danse, a popular and attractive pub-
sold to new customers on the day that the ad- lic dancing resort, conducted on a high plane,
vertising appeared. This publicity, moreover, and an agreement was reached to share the cost
not only produced sales for this particular day, of advertising and other incidental expenses.
but for weeks afterward H. C. Grove, Inc., Then announcement was made of the Victor
lined up new customers on the strength of this record dance—a novelty for local dance-goers.
With the well-known Victor dog much in evi-
New Process record publicity.
dence and records and release announcements
decorations, the new feature dance was
NEW STORE IN ST. PETERSBURG, FLA. among
put on, with a program card of music played
Fourth Store in Philpitt Music Co. Chain by the Paul Whiteman Orchestra for Victor
records and reproduced by the Harmony Super-
Opened Recently in That City
Six Jazzers, of Norfolk. This reproduction af-
ST. PETERSBURG, FLA., January 27.—S. Ernest forded a volume of music impossible by
Philpitt, head of the Philpitt Music Co., with mechanical amplification without distortion.
stores in Jacksonville, Tampa and Miami, re- The dancers' enjoyment of the orchestral repro-
cently opened the fourth store of the chain in this duction of the Whiteman records in many cases
city with the complete Philpitt line, including created a desire to own some of the records
Steinway & Sons, Aeolian Co., Kurtzmann and played and visits to the store to rehear the
Francis Bacon pianos, together with Estey music and purchase records followed.
Another feature of the plan is the giving by
organs, band instruments, Victrolas and sheet
music. Mr. Philpitt called a meeting of his the Palais de Danse management of an order,
managers on November 24 to discuss the pro- redeemable at the Paul-Gale-Greenwood store,
posed move and on November 26 the lease on for a record to each of fifty dance attendants.
"Following Victor record nights many new
the new store had been signed and preparations
inquirers and buyers come to our store," said
made for fitting it out and stocking it.
In the short space of seven years the business Mr. Paul. "They are enthusiastic over Victor
of Mr. Philpitt has developed to a point where dance music. The idea is a success and the
he is the largest distributor of pianos and Vic- cost is comparatively small. The dance salon
management is glad to pay for the records
trolas in the State.
given away, when we share advertising and in-
cidental costs, because the novelty of the idea
AN ENTHUSIASTIC RECORD COLLECTOR brings new patrons to the place."
An enthusiastic collector of records is J. Leo
Langmesser, a machinist on one of the Great BITNER'S NEW MUSIC STORE OPENED
Lake steamers, who has a record collection
comprising more than sixteen hundred Victor Formal Opening of Handsome New Quarters
records, most of them Red Seals. Mr. Lang-
Attended by Many Friends and Patrons
messer, who is a steady customer of the Buffalo
Music Co., Buffalo, N. Y., started his record
HANOVER, PA., January 27.—Bitner's Music Store,
collection many years ago and he is constantly this city, recently held its formal opening to
adding to it. Air. Langmesser's collection must celebrate the removal of the business into the
rank high among those of talking machine own- handsome new quarters at 118 Baltimore street.
ers of this country, and, in fact, of the world. A host of friends and patrons were the guests
of Mr. and Mrs. Fred C. Bitner at the opening
and ah entertaining and musical evening was
CLEVELAND CONCERN CHARTERED
enjoyed.
CLEVELAND, O., January 29.—The Buckeye Phono-
The new quarters are unusually artistic as to
graph .& Sales Co., this city, was recently arrangement and appointments and there is
granted a charter of incorporation under the plenty of room for the attractive display of the
laws of this State, with a capital of $10,000. varied line of musical instruments handled by
Incorporators are Don L. Taylor, Arnold this firm, including a complete stock of Colum-
Sheafer, B. Brown, Emery C. Smith and C T. bia Grafonolas and records, as well as pianos
Kirkbride.
and other musical instruments.
EW.
1- -
I
1^!
THE MUSIC TRADE REVIEW
50
SPECIAL VICTOR RECORD RELEASE
USES PUBLICITY AS SALES INCENTIVE CLEVER PLAN BOOSTS RECORD SALES
Advertising and Other Helps to Boost Sales of
Mid-month Releases Placed at Dealers' Dis-
posal by the Victor Co.
H. C. Grove, Inc., Features New Process Co-
lumbia Record Advertising—Sales Totals
Materially Increased as Result of Drive
The Victor Talking Machine Co. has made
a special shipment of five records which are a
part of the March supplement to be placed on
sale by the retail trade the 15th of this month.
Window streamers and other dealer helps are
furnished with these records, and, in addition,
the advertising department of the Victor Co.
lias prepared a special newspaper advertising
service designed to give publicity to these re-
leases. The records composing this release are
as follows:
(88663) "Song of the Volga Boatmen," Feo-
dor I. Chaliapin; (19000) "Bee's Knees," fox-
trot, 1 he Virginians; "Peggy, Dear," fox-trot,
(ircat White Way Orchestra; (19003) " I v y -
Cling to Me," fox-trot, Whiteman and His Or-
chestra; "1 Gave You Up Just Before You
Threw Me Down," fox-trot, Whiteman and His
Orchestra; (19006) "Carolina in the Morning,"
American Quartet; "Toot, Toot, Tootsie, Goo'
live," 15. Murray-E. Smalle; (19007) "Parade of
the Wooden Soldiers," fox-trot, Whiteman and
His Orchestra; "Mister Gallagher and Mister
Shean," fox-trot, Whiteman and His Orchestra
WASHINGTON, D. C, January 27.—H. C. Grove,
Inc., well-known Columbia dealer in this city,
took full advantage of the recent newspaper
campaign sponsored by the Columbia Grapho-
phone Co. in behalf of Columbia- New Process
records. Trimming his window with New
Process record advertising copy and featuring
PURCHASES P. W^SIMON BUSINESS
Aaron Furniture Co., Uniontown, Pa., Takes
Over Retail Establishment So That Mr. Simon
May Give Full Attention to Other Interests
UNIONTOWN, PA., January 29.—The Aaron Furni-
ture Co. has purchased the retail music store
of P. W. Simon on West Main street, this city,
and until April 1 will continue that business as
a separate establishment. On that day, how-
ever, the Simon business will be moved into
the big eight-story building of the Aaron Co.
and consolidated with the hitter's music depart-
ment. There will be no immediate change in
the personnel of the Simon organization, E. F.
Gebhard remaining as manager and Miss Pearl
Allen as his assistant.
Mr. Simon disposed of his business in order
to give his full attention to the work of man-
aging the Eight Famous Victor Artists and
other musical organizations with which he is
identified. He took over the management of the
Victor Artists three years ago and the phenom-
enal success of the organization is well known
to the trade. In the future Mr. Simon will
make his headquarters in New York.
VICTOR SCHOOL IN OKLAHOMA CITY
Victor Course in Salesmanship to Be Held
Under Auspices of Oklahoma T. M. Co.
OKLAHOMA CITY, OKLA., January 29.—The Victor
School of Selling is scheduled for a four days'
session in Oklahoma-City during the week of
February 26 under the auspices of the Oklahoma
Talking Machine Co., Victor distributor, 626
West Main street, this city. The course will be
similar to those held in other cities and Victor
dealers in the Southwestern territory will thus
have an opportunity of taking advantage of
this most practical course of instruction in sell-
ing Victor merchandise.
NEW YORK INCORPORATION
The Phonograph Display Advertising Co., of
New York, has been incorporated under the
laws of this State, with capital of $5,000. The
concern, which will specialize in window dis-
plays, was incorporated by E. and H. Usoskin
and S. Moskowitz.
FEBRUARY 3, 1923
Paul-Gale-Greenwood Store, Norfolk, Va., Se-
cures Co-operation of Local Dance Palace to
Stage "Victor Record Night"—Increased In-
terest in Dance Releases Has Resulted
"One night each month will be 'Victor Rec-
ord Night' at the Palais de Danse!"
This statement in an advertisement in Nor-
folk, Va., newspapers marked the arrival by
David Paul, manager of the Victor department
of the Paul-Gale-Greenwood store, at a satis-
factory solution to a problem that puzzles the
AND
RECORDS j average talking machine and record dealer.
Getting the new records as they are released
by their makers to the attention of owners of
talking machines was the problem. So many
machine owners were found by Mr. Paul to be
' 3IA •
satisfied, apparently, with such selections as
I
•
^ ^ K _ ^ ^ ^ H H COLUMBIA
KMRTERS H
their record cabinets contained.
H H I P ^ H HtADOVAHIUQ
I
In order to boost sales of dance records Mr.
Paul conceived a plan for attracting public at-
tention to the latest releases through the
•im
•
medium of an orchestra, reproducing as faith-
fully as possible the music on the records.
Introduction of new records by orchestral
reproduction was the idea. To carry it into
Grove Features Columbia Records
the full newspaper page in his display, Mr. operation he conferred with the director of the
Grove reports that hundred of records were Palais de Danse, a popular and attractive pub-
sold to new customers on the day that the ad- lic dancing resort, conducted on a high plane,
vertising appeared. This publicity, moreover, and an agreement was reached to share the cost
not only produced sales for this particular day, of advertising and other incidental expenses.
but for weeks afterward H. C. Grove, Inc., Then announcement was made of the Victor
lined up new customers on the strength of this record dance—a novelty for local dance-goers.
With the well-known Victor dog much in evi-
New Process record publicity.
dence and records and release announcements
decorations, the new feature dance was
NEW STORE IN ST. PETERSBURG, FLA. among
put on, with a program card of music played
Fourth Store in Philpitt Music Co. Chain by the Paul Whiteman Orchestra for Victor
records and reproduced by the Harmony Super-
Opened Recently in That City
Six Jazzers, of Norfolk. This reproduction af-
ST. PETERSBURG, FLA., January 27.—S. Ernest forded a volume of music impossible by
Philpitt, head of the Philpitt Music Co., with mechanical amplification without distortion.
stores in Jacksonville, Tampa and Miami, re- The dancers' enjoyment of the orchestral repro-
cently opened the fourth store of the chain in this duction of the Whiteman records in many cases
city with the complete Philpitt line, including created a desire to own some of the records
Steinway & Sons, Aeolian Co., Kurtzmann and played and visits to the store to rehear the
Francis Bacon pianos, together with Estey music and purchase records followed.
Another feature of the plan is the giving by
organs, band instruments, Victrolas and sheet
music. Mr. Philpitt called a meeting of his the Palais de Danse management of an order,
managers on November 24 to discuss the pro- redeemable at the Paul-Gale-Greenwood store,
posed move and on November 26 the lease on for a record to each of fifty dance attendants.
"Following Victor record nights many new
the new store had been signed and preparations
inquirers and buyers come to our store," said
made for fitting it out and stocking it.
In the short space of seven years the business Mr. Paul. "They are enthusiastic over Victor
of Mr. Philpitt has developed to a point where dance music. The idea is a success and the
he is the largest distributor of pianos and Vic- cost is comparatively small. The dance salon
management is glad to pay for the records
trolas in the State.
given away, when we share advertising and in-
cidental costs, because the novelty of the idea
AN ENTHUSIASTIC RECORD COLLECTOR brings new patrons to the place."
An enthusiastic collector of records is J. Leo
Langmesser, a machinist on one of the Great BITNER'S NEW MUSIC STORE OPENED
Lake steamers, who has a record collection
comprising more than sixteen hundred Victor Formal Opening of Handsome New Quarters
records, most of them Red Seals. Mr. Lang-
Attended by Many Friends and Patrons
messer, who is a steady customer of the Buffalo
Music Co., Buffalo, N. Y., started his record
HANOVER, PA., January 27.—Bitner's Music Store,
collection many years ago and he is constantly this city, recently held its formal opening to
adding to it. Air. Langmesser's collection must celebrate the removal of the business into the
rank high among those of talking machine own- handsome new quarters at 118 Baltimore street.
ers of this country, and, in fact, of the world. A host of friends and patrons were the guests
of Mr. and Mrs. Fred C. Bitner at the opening
and ah entertaining and musical evening was
CLEVELAND CONCERN CHARTERED
enjoyed.
CLEVELAND, O., January 29.—The Buckeye Phono-
The new quarters are unusually artistic as to
graph .& Sales Co., this city, was recently arrangement and appointments and there is
granted a charter of incorporation under the plenty of room for the attractive display of the
laws of this State, with a capital of $10,000. varied line of musical instruments handled by
Incorporators are Don L. Taylor, Arnold this firm, including a complete stock of Colum-
Sheafer, B. Brown, Emery C. Smith and C T. bia Grafonolas and records, as well as pianos
Kirkbride.
and other musical instruments.
EW.
1- -
I
1^!
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