Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
JANUARY 20,
What a Piano Salesman Told Us
Consequently, we regard as a most gratify-
ing tribute what this man statesconcerning
the Steger plan of sound financing and
sales promotion, which is conservative,
constructive and consistently progressive.
Here is a letter that needs little com-
ment. It is interesting to us and should
be significant to the dealer. N o one is
a more exacting critic of the manufac-
turer than a salesman.
Steger & Sons Piano Mfg. Co.,
Steger Building,
Chicago, Illinois
Gentlemen :—
For the past five years I have been head salesman for the B
.
Piano Co., which has been very successful in featuring your lines of"
Pianos and Player-Pianos.
An opportunity has developed for me to buy out a small but well-
located piano store in a prosperous manufacturing town near Chicago. If
my plans are carried out, as I anticipate, I will make the move within the
next six weeks.
As I intend to carry a complete, well-balanced stock, I prefer to fea-
ture the full Steger lines exclusively. My experience with the sale of Steger
Pianos and Player-Pianos has been highly satisfactory. I am familiar with
your liberal policies and know you can furnish the right values, financing
co-operation, sales assistance, business .counsel and prompt service, so neces-
sary to the successful operation of a high-grade music store.
My capital is limited. I have $5,000. Accordingly, I hope you will
be able to extend to me the same helpful financial co-cperation, which has
been one of the most important reasons for the success of the B
_____
Piano Co.
Yours very truly,
Steger 8C Sons Piano Manufacturing Company
Founded by John V. Sieger, 1879
Steger Building
»•
'
Chicago, Illinois
If it's a STEGER, it's the most valuable piano in the world.
jminmimminiiwm
1923