Music Trade Review
Issue: 1923 Vol. 76 N. 23 - Page 153
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
JUNE 9, 1923
MUSIC TRADE REVIEW
SHEET MUSIC DEALERS HOLD CONVENTION—(Continued from page 146)
with each other with excellent results. Enter-
tainers and speakers of prominence are pro-
cured for our meetings and such of our delib-
erations as are directed towards the increase of
public interest in music are given excellent pub-
licity through the presence at our dinners of
representatives of the trade, musical and local
press.
Trade abuses very seldom occur in Boston.
Perhaps the fact of being organized, and with
the possibility of such abuses being brought up
in open meeting, acts as a deterrent; but, in any
case, when slight misunderstandings arise the
confidence and good-fellowship created by our
Association make a face-to-face settlement a
very simple matter.
The extreme sensitiveness of an ever-watch-
ful—or, I might perhaps say, an overwatchful—•
Federal Trade Commission prevents some de-
sirable discussions which in themselves would
be harmless and which might be really helpful,
but, in spite of the edicts occasionally sent
forth by this august body, the worth-while pur-
poses of our Association seem to be satisfac-
torily fulfilled.
Elevated the Business
To sum it all up—for I assume the purpose
of including this subject on our program is to
endeavor to show the value of such local organ-
izations to the trade—what has our Associa-
tion accomplished? It has, first of all, elevated
the sheet music business of Boston from a scat-
tered group of individual houses to a substan-
tial industry which now merits the respect and
approbation of its neighbors in Boston's in-
dustrial field. It has, through being able to pre-
sent a united front, created improved condi-
tions of mail and express service wherever pos-
sible, all of which has helped not only our own
members, but dealers throughout the country.
It has offered well-known teachers and teach-
ers' organizations the opportunity of meeting
with us as a body, to there present their ideas
and suggestions as to our relations with them,
AS
BIG
many of which have been helpful not only to
the retailer, but to the publishers, with result-
ing benefits over a wide territory. It has co-
operated with the national organizations—the
National Association of Sheet Music Dealers
and the Publishers' Association of the United
States—in all important movements and has
endeavored to aid those associations by giving
them the composite opinion of our entire mem-
bership whenever practicable to do so.
Created Harmony
Last, but not least, and what to my mind is
perhaps the greatest possible accomplishment
of any local organization, and the most to be
desired, it has created a remarkable harmony
among the members of the music trade in Bos-
ton. The interests of the music trade in Bos-
ton differ in no respect from any other city.
It makes no difference whether there are six-
teen dealers or only two. Their interests can
best be served if each dealer is in harmony with
the other. Whether the adjustment of trade
abuses or the ringing up of more cash in the
cash register is the object desired, these things
can all be accomplished if harmony prevails.
Harmony cannot be cultivated by isolation or
exclusivcness. We are in harmony only when
we are properly related to someone else, and
this applies equally to our business relations.
Harmony docs not mean simply to be on good
terms—we must actually work together for the
promotion of some actual purpose.
Success of Association Work
This is what the Boston Association has tried
to do, and the success and accomplishment
which has crowned the efforts of the officers
who have preceded me should prove to every
city in the country that, if they will get together
along similar lines, they too can make their
association an instrument for the broadening
and betterment of their own houses, of greater
service to the community and last, but not least,
productive of more real, actual cash for them-
selves.
AS
"National Emblem" and "Our Director"
Rgspectftili/ Dedicated t-
Commander A-CREAD. United $lafe$
147
MAUD MORAN'S
Four International Song Hits
"RADIO" WALTZ SONG f ^ T
"MY BEAUTIFUL DREAMS"
(Exquitite)
Both the Above on Columbia Records
"RADIO BLUES"
Snappy Fox-trot
"AT THE RAINBOW'S END"
Peppy Fox-trot
One-step, March, Two-step, »Iigr, Clog
Order Your Consignment From
ALTON J. STEVENS . - Music Publisher
1.562 Milwaukee Avenue,
CHICAGO, ILL,.
ATTENTION: legitimate Publishers Only—If you want clever,
original lyrics and melodies, Irt me submit some of my unpub-
lished iiLUKS and FOX-TKOT BALLADS, Waltzes and
Marches. Never been submitted, not even arranged. Write
MAUD MORAN, Song-Writer
1306 Viffo Street
VINCKNNK8, INI).
MUSIC SENT OUT ON SELECTION
An Interesting Discussion on This Momentous
Question by Frederick Kraft—A Means of
Creating Music Profitable Word Advertising
This question has various angles of interest
to dealer and publisher. The publisher who
has many things of interest or educational value
in his catalog and finds that not enough inter-
est has been taken by the trade to introduce
some of the material to the local buyers may
feel justified in sending the selection. We feel
sure that many of the publishers would gladly
send to the dealer the music requested by the
local teacher on selection. We have found that
when a selection has gone out the dealer
in that locality received the benefit of the re-
orders and of the music advertised on com-
positions. The selection business could often
be handled by the local dealer from out of his
stock if he had a clerk who knew how to grade
and classify music and incidentally would study
(Continued on pa The Most Popular and Biggest
Books
Selling
Ever Published for the
Photo Play Pianist
A Night in India
Suite by GEORGE L. COBB
It's New and It's
Wonderful
PIANO SOLO; Also ORCHESTRA
WALTER JACOBS, Inc.
30 Volumes
Net Retail Price, 50c Each
Jacobs'
Piano
Folio
of
Novelettes
Nos. 1 & 2
Tone-Poems and Reveries . . . . Nos. 1 & 2
Ballets and Concert Waltzes. . Nos. 1 & 2
Rags
Nos. 1 & 2
Fox-trots and Blues
Nos. 1 & 2
One-steps
Nos. 1 & 2
Six-eight Marches
Nos. 1 & 2
Common-time Marches
Nos. 1 & 2
Dance Waltzes
Nos. 1 & 2
Oriental, Indian and Spanish
Music
Nos. 1 & 2
Characteristic and Descriptive
Pieces
Nos. 1 & 2
Concert Miscellany
Nos. 1 & 2
Schottisches and Caprices. . . .Nos. 1 & 2
Galops
No. 1
JACOBS' INCIDENTAL MUSIC
A Practical Series of Dramatic Music for Motion Pictures
Volume 1 Contains 12 Numbers—Volume 2, 12 Numbers
JACOBS' INCIDENTAL MUSIC
Classic Series—21 Excerpts From the Master Composers
8 Bosworth St., Boston, Mass.
THE
JUNE 9, 1923
MUSIC TRADE REVIEW
SHEET MUSIC DEALERS HOLD CONVENTION—(Continued from page 146)
with each other with excellent results. Enter-
tainers and speakers of prominence are pro-
cured for our meetings and such of our delib-
erations as are directed towards the increase of
public interest in music are given excellent pub-
licity through the presence at our dinners of
representatives of the trade, musical and local
press.
Trade abuses very seldom occur in Boston.
Perhaps the fact of being organized, and with
the possibility of such abuses being brought up
in open meeting, acts as a deterrent; but, in any
case, when slight misunderstandings arise the
confidence and good-fellowship created by our
Association make a face-to-face settlement a
very simple matter.
The extreme sensitiveness of an ever-watch-
ful—or, I might perhaps say, an overwatchful—•
Federal Trade Commission prevents some de-
sirable discussions which in themselves would
be harmless and which might be really helpful,
but, in spite of the edicts occasionally sent
forth by this august body, the worth-while pur-
poses of our Association seem to be satisfac-
torily fulfilled.
Elevated the Business
To sum it all up—for I assume the purpose
of including this subject on our program is to
endeavor to show the value of such local organ-
izations to the trade—what has our Associa-
tion accomplished? It has, first of all, elevated
the sheet music business of Boston from a scat-
tered group of individual houses to a substan-
tial industry which now merits the respect and
approbation of its neighbors in Boston's in-
dustrial field. It has, through being able to pre-
sent a united front, created improved condi-
tions of mail and express service wherever pos-
sible, all of which has helped not only our own
members, but dealers throughout the country.
It has offered well-known teachers and teach-
ers' organizations the opportunity of meeting
with us as a body, to there present their ideas
and suggestions as to our relations with them,
AS
BIG
many of which have been helpful not only to
the retailer, but to the publishers, with result-
ing benefits over a wide territory. It has co-
operated with the national organizations—the
National Association of Sheet Music Dealers
and the Publishers' Association of the United
States—in all important movements and has
endeavored to aid those associations by giving
them the composite opinion of our entire mem-
bership whenever practicable to do so.
Created Harmony
Last, but not least, and what to my mind is
perhaps the greatest possible accomplishment
of any local organization, and the most to be
desired, it has created a remarkable harmony
among the members of the music trade in Bos-
ton. The interests of the music trade in Bos-
ton differ in no respect from any other city.
It makes no difference whether there are six-
teen dealers or only two. Their interests can
best be served if each dealer is in harmony with
the other. Whether the adjustment of trade
abuses or the ringing up of more cash in the
cash register is the object desired, these things
can all be accomplished if harmony prevails.
Harmony cannot be cultivated by isolation or
exclusivcness. We are in harmony only when
we are properly related to someone else, and
this applies equally to our business relations.
Harmony docs not mean simply to be on good
terms—we must actually work together for the
promotion of some actual purpose.
Success of Association Work
This is what the Boston Association has tried
to do, and the success and accomplishment
which has crowned the efforts of the officers
who have preceded me should prove to every
city in the country that, if they will get together
along similar lines, they too can make their
association an instrument for the broadening
and betterment of their own houses, of greater
service to the community and last, but not least,
productive of more real, actual cash for them-
selves.
AS
"National Emblem" and "Our Director"
Rgspectftili/ Dedicated t-
Commander A-CREAD. United $lafe$
147
MAUD MORAN'S
Four International Song Hits
"RADIO" WALTZ SONG f ^ T
"MY BEAUTIFUL DREAMS"
(Exquitite)
Both the Above on Columbia Records
"RADIO BLUES"
Snappy Fox-trot
"AT THE RAINBOW'S END"
Peppy Fox-trot
One-step, March, Two-step, »Iigr, Clog
Order Your Consignment From
ALTON J. STEVENS . - Music Publisher
1.562 Milwaukee Avenue,
CHICAGO, ILL,.
ATTENTION: legitimate Publishers Only—If you want clever,
original lyrics and melodies, Irt me submit some of my unpub-
lished iiLUKS and FOX-TKOT BALLADS, Waltzes and
Marches. Never been submitted, not even arranged. Write
MAUD MORAN, Song-Writer
1306 Viffo Street
VINCKNNK8, INI).
MUSIC SENT OUT ON SELECTION
An Interesting Discussion on This Momentous
Question by Frederick Kraft—A Means of
Creating Music Profitable Word Advertising
This question has various angles of interest
to dealer and publisher. The publisher who
has many things of interest or educational value
in his catalog and finds that not enough inter-
est has been taken by the trade to introduce
some of the material to the local buyers may
feel justified in sending the selection. We feel
sure that many of the publishers would gladly
send to the dealer the music requested by the
local teacher on selection. We have found that
when a selection has gone out the dealer
in that locality received the benefit of the re-
orders and of the music advertised on com-
positions. The selection business could often
be handled by the local dealer from out of his
stock if he had a clerk who knew how to grade
and classify music and incidentally would study
(Continued on pa The Most Popular and Biggest
Books
Selling
Ever Published for the
Photo Play Pianist
A Night in India
Suite by GEORGE L. COBB
It's New and It's
Wonderful
PIANO SOLO; Also ORCHESTRA
WALTER JACOBS, Inc.
30 Volumes
Net Retail Price, 50c Each
Jacobs'
Piano
Folio
of
Novelettes
Nos. 1 & 2
Tone-Poems and Reveries . . . . Nos. 1 & 2
Ballets and Concert Waltzes. . Nos. 1 & 2
Rags
Nos. 1 & 2
Fox-trots and Blues
Nos. 1 & 2
One-steps
Nos. 1 & 2
Six-eight Marches
Nos. 1 & 2
Common-time Marches
Nos. 1 & 2
Dance Waltzes
Nos. 1 & 2
Oriental, Indian and Spanish
Music
Nos. 1 & 2
Characteristic and Descriptive
Pieces
Nos. 1 & 2
Concert Miscellany
Nos. 1 & 2
Schottisches and Caprices. . . .Nos. 1 & 2
Galops
No. 1
JACOBS' INCIDENTAL MUSIC
A Practical Series of Dramatic Music for Motion Pictures
Volume 1 Contains 12 Numbers—Volume 2, 12 Numbers
JACOBS' INCIDENTAL MUSIC
Classic Series—21 Excerpts From the Master Composers
8 Bosworth St., Boston, Mass.
Future scanning projects are planned by the International Arcade Museum Library (IAML).