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8
THE
MUSIC
TRADE
REVIEW
WASHINGTON TRADE CELEBRATES NATIONAL MUSIC WEEK
Program This Year Is Greater Than Ever Before—Dealers Also Preparing Special Displays for the
Coming of the Shriners—Jordan Organization Completes Strenuous Sales Contest
WASHINGTON, D. C, May 29.—Washington deal-
ers are experiencing a big time as a result of
National Music Week. A bigger program of
music events than ever before has been ar-
ranged under the direction of Robert Lawrence,
ranging from church programs on Sunday night
to the annual serenade to the President and
Mrs. Harding at the American League Ball
Park on May 31, when more than 8,000 children
will take part. Community concerts, lectures
and mass concerts will go to make up the big-
gest Music Week that Washington has ever
seen.
One of the features of the week is the visit
here of Dr. Sigmund Spaeth, who will appear
at various schools and community centers, as
well as at Keith's Theatre. He will deliver his
nationally known address, "Old Tunes for
New." The Atnpicos used in conjunction with
YOU
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T~^OR over a half century Biddle-
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Y\ E.CAUSE Biddle-made pianos
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generations of the same
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over six decades dealers have
F OR
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Your
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Biddle Manufacturing
Corporation
Cypress Ave. at East 133d Street
New York, N. Y.
Dr. Spaeth's addresses will be furnished by the
Arthur Jordan Piano Co. and the Homer L. Kitt
Co.
Music Week in Washington is resulting in a
very appreciable effect on the public in stimu-
lating an interest in good music, according to
William P. Van Wickle, of the Van Wickle
Piano Co. "Music is about to come into its
own," said Mr. Van Wickle, "due to an interest
in really good music which has been created
by Music Week. Official Washington, as well
as the community, its clubs and schools, is tak-
ing great interest in the celebration and is
showing real appreciation for the opportunity
that is given to listen to worth-while composi-
tions. The great interest in music in the public
schools here is a direct outgrowth of these
music weeks. Music is becoming an increasing-
ly important factor in the year work in Wash-
ington's educational institutions, and through
the children we can reach many people that are
hard to appeal to directly."
The Van Wickle Co. has arranged to furnish
a piano at the Decoration Day exercises to be
held at Brightwood, D. C, one of the battle-
grounds during the Civil War. This was the
nearest to Washington that the Confederate
troops ever got and it was here that Lincoln
went to the firing line personally to inspect the
troops, being himself under fire part of the time.
A brand-new mahogany music cabinet is be-
ing offered by the Homer L. Kitt Co. to every-
one who secures a piano customer for the store,
provided, of course, that a piano is actually pur-
chased. Francis X. Regan, sales manager, re-
ports that considerable interest has been cre-
ated in the stunt and that, so far, he has had to
deliver several cabinets.
The small band instrument and musical mer-
chandise department which was opened by the
Kitt Co. a short time ago has become very
popular. Saxophones in all sizes and violins,
mandolins, cornets and French horns are car-
ried, but the big demand just now is for saxo-
phones, according to Mr. Regan. One of the
big deals recently consummated by this depart-
ment was a contract to furnish a large number
of Conn instruments to the Navy band which
is to go to Alaska with President Harding.
Homer L. Kitt is one of the few Washing-
ton dealers who will attend the Chicago conven-
tion. Most of Washington's music men find
it impossible to leave the city in the face of the
bustle and rush encountered in getting ready
for Shrine Week.
Shrine Week is, of course, still the big event
on the Washington horizon. While it is not
expected that the visitors will buy pianos or
phonographs here and have them shipped home,
nevertheless some of the money that is spent
here will eventually find its way into the music
dealers' pockets. A representative case is that
of McHugh & Lawson, where C. F. Smith, man-
ager, has already felt the effects of Shrine
Week. A woman came into the store the other
day, saying that as soon as Shrine Week was
over she was going to make a first payment on
a piano. It turned out she owned a boarding
house and has booked up her extra rooms for
the whole week and as soon as she gets paid
she is going to order that instrument.
Most of the local dealers are preparing spe-
cial windows for the Shrine Convention and
some very excellent ideas are being expressed.
One of the most attractive of these windows
is that of Charles M. Stieff, Inc. The cen-
ter of attraction is a magnificent hand-carved
mahogany Shrine emblem hung in the cen-
ter of the window, with two perfectly shaped
ebony-black horns forming the crescent. The
face on the emblem and the decorations on the
sword were carved with infinite care, showing
every detail, and give a very rich appearance.
Two upright pianos occupy the center of the
display space, while an Oriental rug covers the
JUNE 2, 1923
floor. The back of Ihc window is draped with
Shrine colors.
Employes of the Arthur Jordan Piano Co.
recently celebrated the finish of a sales cam-
paign inaugurated some time ago by Frank H.
Kimmel, manager, with a banquet at the Har-
rington Hotel. The entire store force was di-
vided into two sides, the "Lavenders" and the
"Grays," each team endeavoring to pile up the
largest sales total. One of the inducements to
maximum effort was the stipulation that the
winners of the contest could order the menu
for the losers. The Lavender team kept ahead
until two days before the close of the contest,
when the Grays forged ahead and won. In a
burst of generosity the Grays permitted the los-
ing Lavenders to enjoy the same menu as pro-
vided for the winners, but insisted that the
losers should sit at an oil-cloth-covered table,
using tin plates and huge bowls for drinking
glasses. After a hilarious and completely suc-
cessful dinner everybody returned to the store
and danced. "Let's have another one soon"
seemed to be the universal sentiment.
The part played by music in the ideal home
will be exemplified in the replica of the John
Howard Payne home, which has been erected
just south of the United States Treasury, as the
keynote of the Better Homes in America cele-
bration, to be held during the week of June 4.
A grand piano for the living-room of the house
was furnished by the E. F. Droop & Sons Co.,
while Ansell, Bishop & Turner furnished a con-
sole model Victrola. The exhibition home will
be visited by thousands of persons.
PEASE FOR EDISON RECORDING
W. H. Miller, manager of the recording de-
partment of Thomas A. Edison, Inc., in New
York, recently visited the factory of the Pease
Piano Co., to select a piano for use in that work.
Mr. Miller finally selected a Pease Style 15
upright as suited to his requirements. It has
already been delivered to the Edison laboratory.
THE WAYSIDE SHOP ENTERS FIELD
WASHINC.TONVILLE, N. Y., June 4.—The Way-
side Shop was recently opened at 29 Old White
Plains road here. The concern handles furni-
ture, talking machines, records and pianos. The
establishment is equipped with modern fixtures
and presents an attractive appearance.
3 Great Pianos
With 3 sounding boards
in each (Patented) have the
greatest talking points in
the trade.
We fix " o n e p r i c e " —
wholesale and retail.
The Heppe Piano Co.
PHILADELPHIA, PA.