Music Trade Review
Issue: 1923 Vol. 76 N. 2 - Page 7
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 13, 1923
THE MUSIC TRADE REVIEW
1923 AND THE NATIONAL HOME BEAUTIFUL MOVEMENT
Walter C. Hepperla, President of the Premier Grand Piano Corp., Points Out the Part of the
Quality Popular-priced Small Grand in the Development of This Movement
A speaker at the National Oil, Paint and
Varnish Convention recently held at Atlantic
City made the remark that well-painted houses
created valuable, law-abiding citizens—citizens
having pride in their community and being a
power for good besides.
These comments were at the time given wide
publicity in the daily press and their saneness
and constructive value warmly endorsed.
While we all naturally subscribe to these
sentiments, let us bear in mind, too, the even
more important salutary and beneficial effect of
dignified, worth-while interior home furnishings
and decorative schemes.
The heart of the home—the living rooms—
how vitally important these are to our comfort
and well being. The very phrase—living room—
conveys a world of meaning, in itself and ac-
Walter C. Hepperla
centuates the prime value of attractive, charm-
ing, yet not necessarily expensive, environment.
Studios and music rooms, of necessity, are
usually equipped with grand pianos and such
rooms have therefore been expressive of the
National Home Beautiful Movement long be-
fore this movement had the decided momentum
of the present time.
Steady and consistent has been the marked
improvement in interior decorative motifs and
graceful, harmonious interior furnishings. The
National Home Beautiful Movement—a reflec-
tion of the improved artistic taste of the Amer-
ican people and a mighty force in making life
worth while living—has been greatly accelerated
the past few years. There are signs of this
gratifying advance in culture in every direc-
tion—city, suburban and outlying districts.
The popular-priced, quality small grand has
logically been a large factor in this significant,
national movement. For instance, the wide-
spread distribution of the Premier baby grand—
expressive of the most artistic type of musical
instrument made—concretely emphasizes the
constant growth of this fine, cultural activity.
The popular-priced small grand of quality,
viewed as a musical instrument and viewed in
almost equal degree as a highly important dec-
orative feature, is carrying the triple message
of beauty, art and utility.
A word of appreciation is due to those inter-
esting and authoritative publications of the class
of Arts and Decorations, Country Life in Amer-
ica, Vogue, House and Garden, House Beauti-
ful, etc., which have conducted lengthy, educa-
tional campaigns by means of excellent illustra-
tions and informative articles on the value and
importance of beautifying the home.
The question of economy has frequently been
The New
EDISON
a high light of these amplified suggestions.
Again the moderate-priced small grand shines
in the reflection of such light.
That 1923 and the years to follow will see
this great National Home Beautiful Movement
remarkably intensified and extended goes with-
out saying. A powerful leverage for this fur-
ther broadcasting are such new products as the
attractive, authoritative and moderately priced
Premier period models—fitting complements to
the William and Mary, Jacobean and Queen
Anne period furniture styles.
Chippendale
Console
COLOMBIA LIFTS BAN ON TRAVELERS
As Result of Agreement Between That Country
and United States Commercial Travelers Will
Enjoy Greater Freedom of Movement
WASHINGTON, D. C, January 8.—American sales-
men visiting Colombia will be relieved of many
of the restrictions which have hitherto ham-
pered them, as a result of the ratification by
the Senate, on January 5, of a convention be-
tween the two countries, designed to foster the
development of commerce.
Manufacturers, merchants and traders domi-
ciled within the jurisdiction of either of the
contracting countries, under the convention,
may operate as commercial travelers either per-
sonally or by means of agents or employes
within the jurisdiction of the other country on
obtaining from the government of the country
to be visited, upon payment of a single fee, a
license which shall be valid throughout its entire
territorial jurisdiction. Such license may be
obtained upon presentation of proper evidence
of the purpose for which the trip is to be made.
It is provided that a commercial traveler may
sell his samples without obtaining .a special
license as an importer. Samples without com-
mercial value are to be admitted free of duty,
and samples having commercial value will be
provisionally admitted upon giving bond for the
payment of duties if they shall not have been
withdrawn from the country within a period of
six months.
It is stipulated, however, that peddlers and
other salesmen who vend directly to the con-
sumer are not to be considered as commercial
travelers. No licenses are to be required of
persons traveling only to study trade and its
needs, even though they initiate commercial re-
lations, provided they do not make sales of mer-
chandise; travelers who are exclusively buyers,
or persons operating through local agencies
which pay the license fee or other imposts to
which their business is subject.
TO HANDLE_T[HE STEINWAY
ZANESVILLE, O., January 8.—The Spence Music
Shoppe has completed alterations which have
added considerable floor space and the Steinway
line has been added. A Steinway concert grand
has been installed for use of artists who will
give concerts at the store during the Winter
months. Manager Callendar announces that the
concert room will seat 150 persons.
$295.00
r
T > H E present vogue for
-*- furnishings in Chip-
pendale style has already
created a demand for this
beautiful console—appeal-
ing in its detail of design.
Musical perfection, typi-
cal of the well-known
Edison standard, is a sell-
ing point that is certain of
success—the New Edison
is the only phonograph
that dares the test of direct
comparison with l i v i n g
artists.
EDWIN HOLT GOESJO CLEVELAND
AKRON, O., January 9.—Edwin Holt, for the past
year manager of the piano studios of the George
S. Dales Co., this city, has tendered his resigna-
tion, effective immediately. Mr. Holt intends
going to Cleveland, where he has accepted a
position with the Knabe Studios in that city.
Mr. Dales announced this week that no succes-
sor to Mr. Holt had as yet been selected.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions
of any kind.
Thomas A. Edison, Inc.
Orange, N. J.
JANUARY 13, 1923
THE MUSIC TRADE REVIEW
1923 AND THE NATIONAL HOME BEAUTIFUL MOVEMENT
Walter C. Hepperla, President of the Premier Grand Piano Corp., Points Out the Part of the
Quality Popular-priced Small Grand in the Development of This Movement
A speaker at the National Oil, Paint and
Varnish Convention recently held at Atlantic
City made the remark that well-painted houses
created valuable, law-abiding citizens—citizens
having pride in their community and being a
power for good besides.
These comments were at the time given wide
publicity in the daily press and their saneness
and constructive value warmly endorsed.
While we all naturally subscribe to these
sentiments, let us bear in mind, too, the even
more important salutary and beneficial effect of
dignified, worth-while interior home furnishings
and decorative schemes.
The heart of the home—the living rooms—
how vitally important these are to our comfort
and well being. The very phrase—living room—
conveys a world of meaning, in itself and ac-
Walter C. Hepperla
centuates the prime value of attractive, charm-
ing, yet not necessarily expensive, environment.
Studios and music rooms, of necessity, are
usually equipped with grand pianos and such
rooms have therefore been expressive of the
National Home Beautiful Movement long be-
fore this movement had the decided momentum
of the present time.
Steady and consistent has been the marked
improvement in interior decorative motifs and
graceful, harmonious interior furnishings. The
National Home Beautiful Movement—a reflec-
tion of the improved artistic taste of the Amer-
ican people and a mighty force in making life
worth while living—has been greatly accelerated
the past few years. There are signs of this
gratifying advance in culture in every direc-
tion—city, suburban and outlying districts.
The popular-priced, quality small grand has
logically been a large factor in this significant,
national movement. For instance, the wide-
spread distribution of the Premier baby grand—
expressive of the most artistic type of musical
instrument made—concretely emphasizes the
constant growth of this fine, cultural activity.
The popular-priced small grand of quality,
viewed as a musical instrument and viewed in
almost equal degree as a highly important dec-
orative feature, is carrying the triple message
of beauty, art and utility.
A word of appreciation is due to those inter-
esting and authoritative publications of the class
of Arts and Decorations, Country Life in Amer-
ica, Vogue, House and Garden, House Beauti-
ful, etc., which have conducted lengthy, educa-
tional campaigns by means of excellent illustra-
tions and informative articles on the value and
importance of beautifying the home.
The question of economy has frequently been
The New
EDISON
a high light of these amplified suggestions.
Again the moderate-priced small grand shines
in the reflection of such light.
That 1923 and the years to follow will see
this great National Home Beautiful Movement
remarkably intensified and extended goes with-
out saying. A powerful leverage for this fur-
ther broadcasting are such new products as the
attractive, authoritative and moderately priced
Premier period models—fitting complements to
the William and Mary, Jacobean and Queen
Anne period furniture styles.
Chippendale
Console
COLOMBIA LIFTS BAN ON TRAVELERS
As Result of Agreement Between That Country
and United States Commercial Travelers Will
Enjoy Greater Freedom of Movement
WASHINGTON, D. C, January 8.—American sales-
men visiting Colombia will be relieved of many
of the restrictions which have hitherto ham-
pered them, as a result of the ratification by
the Senate, on January 5, of a convention be-
tween the two countries, designed to foster the
development of commerce.
Manufacturers, merchants and traders domi-
ciled within the jurisdiction of either of the
contracting countries, under the convention,
may operate as commercial travelers either per-
sonally or by means of agents or employes
within the jurisdiction of the other country on
obtaining from the government of the country
to be visited, upon payment of a single fee, a
license which shall be valid throughout its entire
territorial jurisdiction. Such license may be
obtained upon presentation of proper evidence
of the purpose for which the trip is to be made.
It is provided that a commercial traveler may
sell his samples without obtaining .a special
license as an importer. Samples without com-
mercial value are to be admitted free of duty,
and samples having commercial value will be
provisionally admitted upon giving bond for the
payment of duties if they shall not have been
withdrawn from the country within a period of
six months.
It is stipulated, however, that peddlers and
other salesmen who vend directly to the con-
sumer are not to be considered as commercial
travelers. No licenses are to be required of
persons traveling only to study trade and its
needs, even though they initiate commercial re-
lations, provided they do not make sales of mer-
chandise; travelers who are exclusively buyers,
or persons operating through local agencies
which pay the license fee or other imposts to
which their business is subject.
TO HANDLE_T[HE STEINWAY
ZANESVILLE, O., January 8.—The Spence Music
Shoppe has completed alterations which have
added considerable floor space and the Steinway
line has been added. A Steinway concert grand
has been installed for use of artists who will
give concerts at the store during the Winter
months. Manager Callendar announces that the
concert room will seat 150 persons.
$295.00
r
T > H E present vogue for
-*- furnishings in Chip-
pendale style has already
created a demand for this
beautiful console—appeal-
ing in its detail of design.
Musical perfection, typi-
cal of the well-known
Edison standard, is a sell-
ing point that is certain of
success—the New Edison
is the only phonograph
that dares the test of direct
comparison with l i v i n g
artists.
EDWIN HOLT GOESJO CLEVELAND
AKRON, O., January 9.—Edwin Holt, for the past
year manager of the piano studios of the George
S. Dales Co., this city, has tendered his resigna-
tion, effective immediately. Mr. Holt intends
going to Cleveland, where he has accepted a
position with the Knabe Studios in that city.
Mr. Dales announced this week that no succes-
sor to Mr. Holt had as yet been selected.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions
of any kind.
Thomas A. Edison, Inc.
Orange, N. J.
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