Music Trade Review
Issue: 1923 Vol. 76 N. 14 - Page 14
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
14
THE MUSIC TRADE REVIEW
COINOLAS
Supremacy thru their
Performance
Tiny Coinola
Durability that has
defied the years
APRIL 7, 1923
THE NEW KURTZMANN AD BOOK FOR THE PRESENT YEAR
Buffalo House Issues Series of Dealers' Advertisements Designed for Local Representatives—
Points Out That Present Conditions Warrant Steady Campaigns by the Dealers
C. Kurtzmann & Co., Buffalo, N. Y., have just
issued the Kurtzmann Ad Book for 1923, a folder
full of attractive advertisements of various sorts
designed for the use of Kurtzmann dealers in
their local advertising. The copy in each ad-
vertisement is distinctly individual and designed
to have a special appeal of its own. The lay-
outs are arranged for two and three-column dis-
plays and are either provided with plain rules
with the Kurtzmann name prominently at the
top or with a specially designed border with the
Kurtzmann initial appearing in a shield.
Several of the ads make a special appeal on
the basis of the musical education of the child.
Others emphasize the structural merits of the
Kurtzmann instruments, while still others call
attention to the fact that Kurtzmann grands fit
into the finest homes. Each of the advertise-
ments allows space for the insertion of the deal-
er's name and address and mats or electrotypes
are forwarded to dealers on request without
charge.
A particularly interesting feature of the per-
sonal advertisement book is the introduction,
which emphasizes the fact that "this is the year
to advertise." In this connection a number of
excellent reasons for optimism are offered that
might well be considered by the trade in gen-
eral. In presenting the advertisements Kurtz-
mann & Co. say:
"Business conditions in every section of the
country are definitely on the up-grade. No
boom, no inflation, but a highly sensible state
of affairs where intelligent and aggressive sell-
ing effort does not go unrewarded. That is the
picture as a whole. In the piano business it is
even brighter, especially for those stores which
sell the better grade of instruments.
"The present healthy tone of general busi-
ness could not help but be reflected in increased
prosperity for the well-organized piano dealer.
Yet added to these generally favorable condi-
tions there is a specific condition Which is go-
ing to add a special stimulant to piano trade.
That is the present tremendous home-building
program now in progress—a program which
building authorities assert will not subside until
5,000,000 new dwellings have been added to the
nation's wealth. A new home means a new
piano; often as soon as the home is completed
and always as soon afterwards as the family
feels prepared to make the purchase.
"With all of this business within your grasp
you will be unusually interested in the 1923 edi-
tion of the Kurtzmann Ad Book. For this is the
lime to advertise. This year you can expect a
more ready response to a sustained advertising
campaign than has been the case in many sea-
sons. And advertising is vital if you are going
to capture your rightful share of the enlarged
piano market in your community.
"You need to advertise, primarily, to keep
your name before your people as their leading
piano house. You need to advertise to reduce
overhead and accelerate the turnover of the
money invested in your piano stock. You need
to crystallize that universal desire for a good
piano into a definite buying frame of mind,
where the prospect will come to your store first.
You need to point out, directly or inferentially,
that the purchase of a worthy piano should pre-
cede the spending of money for other less per-
manent pleasures. Even in the best of times
people only have a certain amount of money to
spend and they are prone to spend it in the
direction in which they receive the most urging.
And when you carry a piano as fine as the
Kurtzmann you surely want to tell your pro-
spective customers about it.
"The advertisements contained in this book
have been purposely prepared to include a wide
variety of human appeals. For that reason they
merit your earnest reading. If you will do that
you will want to see them in your newspapers."
RAILROADS FIGHT MILEAGE BOOKS
CHURCH CO. OPENS NEW BRANCH
HOOPESTON, III., April 2.—The John Church
Piano Co., of Chicago, has opened a new branch
in the Armory Building in this city. A line of
BOSTON, MASS., March 31.—The railroads of the pianos has been installed and a big sale of
East, in a petition filed in the Federal Court popular musical instruments is being arranged.
here, ask for a permanent injunction against the The local store is under the direction of Edwin
Interstate Commerce Commission's decree for A. Elmer, of Danville, district sales manager.
the introduction of interchangeable mileage
books at a 20 per cent reduction in rates. Judge
Consult the universal Want Directory of
Morton has issued an order of notice, return- The Review. In it advertisements are inserted
able April 6. . The Commission has ordered free of charge for men who desire positions.
virtually every road in the country to place the
new scrip on sale May 1.
A Complete Line of High Grade
Commercial Instruments
The petitioning railroads, of which there are
approximately fifty, headed by the New York
Central, Pennsylvania and eight New England
etiduj/
lines, estimate their net loss in operating in-
come from the proposed reductions at $30,000,-
000 a year, which is said to be about one-half
the loss for the railroads of the country as a
whole.
It is contended that the order of the Com-
ind
mission requires the carriers to perform serv-
ice at rates that are non-compensatory. The
additional cost entailed by the use of the pro-
art
posed mileage books is placed at $1,600,000 a
year.
Pianos and Player Pianos
It is held that the order is discriminatory in
that it creates an undue preference in favor of
Write for our dealer proposition
the holders of the special form of ticket.
THE
WEYDIG PIANO CORP.
The experiment of trying this form of tickets
Wm. E. Weydig. President
for a year, as directed by the Commission, it is
133rd St. and Brown Place
New York
asserted, can yield no information of value be-
cause it can show only the number of persons
in the United States who travel 2,500 miles a
year and have $72 to pay for such transporta-
for musical instrument*
tion in advance, but cannot show whether such
Gold-plated Steel and
persons would have traveled to the same ex-
Wound Strings
tent if the reduced fare tickets had not been
Gibson Musical String Co. Be A lev / lle
available.
Eastern Roads Apply to Court for Injunction
Against Issuance of Such Books
Reproduce* Player Organ
Known Values
Proven Satisfaction
10,
Style CO
Your territory may be open
Manufactured by
The Operators Piano Co.
16-22 S. Peoria Street
Chicago
Illinois
Gold Medal Strings
14
THE MUSIC TRADE REVIEW
COINOLAS
Supremacy thru their
Performance
Tiny Coinola
Durability that has
defied the years
APRIL 7, 1923
THE NEW KURTZMANN AD BOOK FOR THE PRESENT YEAR
Buffalo House Issues Series of Dealers' Advertisements Designed for Local Representatives—
Points Out That Present Conditions Warrant Steady Campaigns by the Dealers
C. Kurtzmann & Co., Buffalo, N. Y., have just
issued the Kurtzmann Ad Book for 1923, a folder
full of attractive advertisements of various sorts
designed for the use of Kurtzmann dealers in
their local advertising. The copy in each ad-
vertisement is distinctly individual and designed
to have a special appeal of its own. The lay-
outs are arranged for two and three-column dis-
plays and are either provided with plain rules
with the Kurtzmann name prominently at the
top or with a specially designed border with the
Kurtzmann initial appearing in a shield.
Several of the ads make a special appeal on
the basis of the musical education of the child.
Others emphasize the structural merits of the
Kurtzmann instruments, while still others call
attention to the fact that Kurtzmann grands fit
into the finest homes. Each of the advertise-
ments allows space for the insertion of the deal-
er's name and address and mats or electrotypes
are forwarded to dealers on request without
charge.
A particularly interesting feature of the per-
sonal advertisement book is the introduction,
which emphasizes the fact that "this is the year
to advertise." In this connection a number of
excellent reasons for optimism are offered that
might well be considered by the trade in gen-
eral. In presenting the advertisements Kurtz-
mann & Co. say:
"Business conditions in every section of the
country are definitely on the up-grade. No
boom, no inflation, but a highly sensible state
of affairs where intelligent and aggressive sell-
ing effort does not go unrewarded. That is the
picture as a whole. In the piano business it is
even brighter, especially for those stores which
sell the better grade of instruments.
"The present healthy tone of general busi-
ness could not help but be reflected in increased
prosperity for the well-organized piano dealer.
Yet added to these generally favorable condi-
tions there is a specific condition Which is go-
ing to add a special stimulant to piano trade.
That is the present tremendous home-building
program now in progress—a program which
building authorities assert will not subside until
5,000,000 new dwellings have been added to the
nation's wealth. A new home means a new
piano; often as soon as the home is completed
and always as soon afterwards as the family
feels prepared to make the purchase.
"With all of this business within your grasp
you will be unusually interested in the 1923 edi-
tion of the Kurtzmann Ad Book. For this is the
lime to advertise. This year you can expect a
more ready response to a sustained advertising
campaign than has been the case in many sea-
sons. And advertising is vital if you are going
to capture your rightful share of the enlarged
piano market in your community.
"You need to advertise, primarily, to keep
your name before your people as their leading
piano house. You need to advertise to reduce
overhead and accelerate the turnover of the
money invested in your piano stock. You need
to crystallize that universal desire for a good
piano into a definite buying frame of mind,
where the prospect will come to your store first.
You need to point out, directly or inferentially,
that the purchase of a worthy piano should pre-
cede the spending of money for other less per-
manent pleasures. Even in the best of times
people only have a certain amount of money to
spend and they are prone to spend it in the
direction in which they receive the most urging.
And when you carry a piano as fine as the
Kurtzmann you surely want to tell your pro-
spective customers about it.
"The advertisements contained in this book
have been purposely prepared to include a wide
variety of human appeals. For that reason they
merit your earnest reading. If you will do that
you will want to see them in your newspapers."
RAILROADS FIGHT MILEAGE BOOKS
CHURCH CO. OPENS NEW BRANCH
HOOPESTON, III., April 2.—The John Church
Piano Co., of Chicago, has opened a new branch
in the Armory Building in this city. A line of
BOSTON, MASS., March 31.—The railroads of the pianos has been installed and a big sale of
East, in a petition filed in the Federal Court popular musical instruments is being arranged.
here, ask for a permanent injunction against the The local store is under the direction of Edwin
Interstate Commerce Commission's decree for A. Elmer, of Danville, district sales manager.
the introduction of interchangeable mileage
books at a 20 per cent reduction in rates. Judge
Consult the universal Want Directory of
Morton has issued an order of notice, return- The Review. In it advertisements are inserted
able April 6. . The Commission has ordered free of charge for men who desire positions.
virtually every road in the country to place the
new scrip on sale May 1.
A Complete Line of High Grade
Commercial Instruments
The petitioning railroads, of which there are
approximately fifty, headed by the New York
Central, Pennsylvania and eight New England
etiduj/
lines, estimate their net loss in operating in-
come from the proposed reductions at $30,000,-
000 a year, which is said to be about one-half
the loss for the railroads of the country as a
whole.
It is contended that the order of the Com-
ind
mission requires the carriers to perform serv-
ice at rates that are non-compensatory. The
additional cost entailed by the use of the pro-
art
posed mileage books is placed at $1,600,000 a
year.
Pianos and Player Pianos
It is held that the order is discriminatory in
that it creates an undue preference in favor of
Write for our dealer proposition
the holders of the special form of ticket.
THE
WEYDIG PIANO CORP.
The experiment of trying this form of tickets
Wm. E. Weydig. President
for a year, as directed by the Commission, it is
133rd St. and Brown Place
New York
asserted, can yield no information of value be-
cause it can show only the number of persons
in the United States who travel 2,500 miles a
year and have $72 to pay for such transporta-
for musical instrument*
tion in advance, but cannot show whether such
Gold-plated Steel and
persons would have traveled to the same ex-
Wound Strings
tent if the reduced fare tickets had not been
Gibson Musical String Co. Be A lev / lle
available.
Eastern Roads Apply to Court for Injunction
Against Issuance of Such Books
Reproduce* Player Organ
Known Values
Proven Satisfaction
10,
Style CO
Your territory may be open
Manufactured by
The Operators Piano Co.
16-22 S. Peoria Street
Chicago
Illinois
Gold Medal Strings
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