Music Trade Review
Issue: 1923 Vol. 76 N. 12 - Page 50
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
50
MUSIC TRADE
REVIEW
INSTRUMENTAL COLLECTIONS SELLING IN THE TRADE
Books for Ukulele, Saxophone and other Small Instruments in Demand Due to Heavy Increase
in the Sales of This Type of Merchandise—Room for Further Increase
During the past year many new music books
and folios have been issued. Some of these
are from the press of popular publishers and
contain compilations of songs of former years.
Others have been collections of piano solos,
books for the ukulele, saxophone and other in-
struments. The sales of these issues have been
most accurate and in nowise have interfered
with the sale of the dance folios, which have
been a feature of the popular houses for many
years and which continue to have a normal sale,
and in some instances have shown substantial
increases in popularity.
Most of the increase in the sales of books
for small instruments lias been created through
the tremendous sale of such merchandise, which
lias increased by leaps and bounds during the
past few years. There does not seem to be
any let-up in the popularity of such goods, so
dealers can look forward to a continuation for
these publications.
Despite the fact that there have been increases
in such issues, there is no reason to believe
that the publications now active arc filling all
the demand. As a matter of fact, each new
portfolio is eagerly grabbed up and there are
some indications that there is even an under-
production.
Another reason for the active sale of such
works is the fact that more often than not they
are given a conspicuous position on the coun-
ters or in display racks, thus affording prospec-
tive purchasers a chance to look over the goods,
which, if nothing else, arouses interest. Nat-
urally, with such a large sale of musical instru-
ments, publications issued for educational pur-
poses and to develop the best use of the instru-
ment will have a ready sale.
There is room for a further increase in the
sale of specialized books and folios. Some
dealers are, no doubt, getting the most sales out
of such channels, but the average dealer has
hardly given the possibilities enough attention.
The mere display of the goods is not enough.
Every purchaser of a musical instrument should
be placed upon a mailing list and all new issues
particularly adapted to his instrument should
be called to his attention. Some dealers who
have tried this plan have found their efforts
well repaid. Not only does it create sales for
the books advertised, but bringing customers
into the store generally results in other sales.
PUTTING OVER^SONG TITLE
COLUMBIA'S SUMMER MUSIC
Unique Plans Worked Out in Clover Gardens
With "Down by the Old Apple Tree"
University to Give Three-day Festival as Cul-
mination of Summer Work
The desire on the part of music publisher
and the public alike for the display of titles
in some manner by dance orchestras when ren-
dering a selection lias been met by a good many
such organizations which frequently display the
titles on the regular program. A new move in
putting over the title, as well as the melody of
a song, a distinct innovation, was recently in-
augurated by Harry Pearl, manager of the
Clover Gardens, New York, who featured the
Edward I'. Marks Music Co. number, "Down
by the Old Apple Tree." In the center of this
magnificent ballroom a splendid reproduction
of a large apple tree was placed on the dance
floor, close by a barrel overflowing with rosy-
cheeked apples which were given gratis to the
dancers as they passed by. This might be
termed a stunt, but it certainly puts over the
title.
Concerts, recitals and daily chapel music, cul-
minating in a three-day music festival in which
students from all over the country will take
part, will be one extra-curricular phase of Co-
lumbia University's twenty-fourth
Summer
Session, which opens July 9. Music students
may link academic study with membership in
the chapel choir, which consists of thirty voices,
or the university chorus of fifty voices, which
arc selected by Walter Henry Hall, professor
of church and choral music.
Professional artists, vocal and instrumental,
will join with the students in the three-dav fes-
REMICK'S BEST SELLERS
Arnold Johnson and his well-known orchestra
now playing at the Chicago Theatre, Chicago,
111., recently made a special feature of "Sweet
Lovin' Mamma" from the catalog of the Phil
Ponce Publications. This successful popular
song has been recorded on most of the leading
talking machine records and player rolls and
its sales in sheet music form have been quite
large. The same publisher has also issued an-
other novelty comedy song entitled "The Cat's
Whiskers," with a special dance arrangement
bv W. C. Polla.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
•JOBBERS OF MUSIC
BrSH TERMINAL 8ALKS Bl'ILDIN'C
133 WEjiT 41ST STREKT
NEW YORK, N. Y.
'Richmond" Means Everything in Music
lival, August 13, 14 and 15, when a series of
concerts and recitals will be given, completing
the musical program of the session. The first
concert, in the gymnasium on August 13, will
be orchestral. A recital of church music by the
chorus will be given in the chapel on the sec-
ond day, and Gounod's "Redemption" will be
rendered by the chorus, symphony orchestra
and soloists in the gymnasium August 15.
Courses in all phases of music, including the-
ory, vocal training, orchestration, methods of
instruction, appreciation and history will be
given by a faculty including l'rof. Osbourne Mc-
C'onathy, professor of music, Northwestern Uni-
versity; Margaret Zerbc Cowl, of Teachers' Col-
lege; 1-uigi l'arisotti, private teacher in New
York City; Rosseter G. Cole, of Chicago; Fred-
erick S. Andrews, of Teachers' College; Meta
1). Huenneyer, of the Brooklyn Training School
for Teachers, and others.
The Arthur 1\ Schmidt Co. was one of the
many music publishers which had attractive ex-
hibits at the Eastern Music Supervisors' Con-
vention held recently in Newark, N. J. The
booth was under 'he management of Henry C.
Schulz, manager of the New York office of the
company.
EDITION BEAUTIFUL!
SS5 of the best-selling: compositions
of the
Old Ma«iiT«.
ONLY the b««t teller*.
No dead wood.
Carefully edited.
Beautifully produced.
2,000 dealer* selling It.
Permanent and large result*.
SMALL INVESTMENT.
That's what
EDITION BEAUTIFUL
means to YOU.
Write for particulars today.
NOW IS THE TIME
C, C. CHURCH AND COMPANT
HARTJtOKD, CONNECTICUT
Hartford—New York—London—Paris—Sydney
ROBERT TELLER SONS & DORNER
Beside a Babbling Brook
Carolina in the Morning
My Buddy
Falling
I'm Just a Little Blue
(For You)
Down by the River
(To My Emmaline)
Sweet One
Barney Google
When Will I Know?
SEND MANUSCRIPT AND IDEA OF
TiTLE FOR ESTIMATE
311 West 43rd Street
New York City
BUY YOUR MUSIC FROM
B O S T O N Publishers
Walter Jacobs, Inc.
&gffi?iA.
JACOBS' PIANO FOLIOS (voi°-s.)
A
Com plat* Library lor Photo-Play Planliti
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
1 )ealers
White-Smith Music Pub. Co.
JEROME H. REMICK&CO.
DETROIT
• • •
NEW YORK
"Be First With a Hearst"
• • • CHICAGO
PUBLISHERS,
PRINTERS AND ENGRAVERS OF MUSIC
Main Offices: 40-44 Winchester St., Boston.
Branch Houses: New York and Chicago.
DEALERS: Ask A bout Our Money Back Guarantee
FOX-TROTS
tfc/wwnd
1923
Music Engravers and Printers
(Donaldson and Kahn's latest)
FEATURE "SWEET^OVIN' MAMMA"
MARCH 24,
WONDERFUL CHILD
SHE'S GOT ANOTHER DADDY
ALWAYS LOOKING FOR A
LITTLE SUNSHINE
WALTZES
BEAUTIFUL ROSE
LONESOME TWO
JUST A LITTLE GOLD WATCH
AND CHAIN
Prices: In less th:«n 100, 15c; 100 of one sons, HVic; 100 assorted, 14%c—F. <). It. New York, N. Y.
HEARST MUSIC PUBLISHERS, 1658 Broadway, New York, N.Y.
(OWNED BY HKAKST Ml SIC PI ULISIIEK8, LTD., OF CANADA)
THE
50
MUSIC TRADE
REVIEW
INSTRUMENTAL COLLECTIONS SELLING IN THE TRADE
Books for Ukulele, Saxophone and other Small Instruments in Demand Due to Heavy Increase
in the Sales of This Type of Merchandise—Room for Further Increase
During the past year many new music books
and folios have been issued. Some of these
are from the press of popular publishers and
contain compilations of songs of former years.
Others have been collections of piano solos,
books for the ukulele, saxophone and other in-
struments. The sales of these issues have been
most accurate and in nowise have interfered
with the sale of the dance folios, which have
been a feature of the popular houses for many
years and which continue to have a normal sale,
and in some instances have shown substantial
increases in popularity.
Most of the increase in the sales of books
for small instruments lias been created through
the tremendous sale of such merchandise, which
lias increased by leaps and bounds during the
past few years. There does not seem to be
any let-up in the popularity of such goods, so
dealers can look forward to a continuation for
these publications.
Despite the fact that there have been increases
in such issues, there is no reason to believe
that the publications now active arc filling all
the demand. As a matter of fact, each new
portfolio is eagerly grabbed up and there are
some indications that there is even an under-
production.
Another reason for the active sale of such
works is the fact that more often than not they
are given a conspicuous position on the coun-
ters or in display racks, thus affording prospec-
tive purchasers a chance to look over the goods,
which, if nothing else, arouses interest. Nat-
urally, with such a large sale of musical instru-
ments, publications issued for educational pur-
poses and to develop the best use of the instru-
ment will have a ready sale.
There is room for a further increase in the
sale of specialized books and folios. Some
dealers are, no doubt, getting the most sales out
of such channels, but the average dealer has
hardly given the possibilities enough attention.
The mere display of the goods is not enough.
Every purchaser of a musical instrument should
be placed upon a mailing list and all new issues
particularly adapted to his instrument should
be called to his attention. Some dealers who
have tried this plan have found their efforts
well repaid. Not only does it create sales for
the books advertised, but bringing customers
into the store generally results in other sales.
PUTTING OVER^SONG TITLE
COLUMBIA'S SUMMER MUSIC
Unique Plans Worked Out in Clover Gardens
With "Down by the Old Apple Tree"
University to Give Three-day Festival as Cul-
mination of Summer Work
The desire on the part of music publisher
and the public alike for the display of titles
in some manner by dance orchestras when ren-
dering a selection lias been met by a good many
such organizations which frequently display the
titles on the regular program. A new move in
putting over the title, as well as the melody of
a song, a distinct innovation, was recently in-
augurated by Harry Pearl, manager of the
Clover Gardens, New York, who featured the
Edward I'. Marks Music Co. number, "Down
by the Old Apple Tree." In the center of this
magnificent ballroom a splendid reproduction
of a large apple tree was placed on the dance
floor, close by a barrel overflowing with rosy-
cheeked apples which were given gratis to the
dancers as they passed by. This might be
termed a stunt, but it certainly puts over the
title.
Concerts, recitals and daily chapel music, cul-
minating in a three-day music festival in which
students from all over the country will take
part, will be one extra-curricular phase of Co-
lumbia University's twenty-fourth
Summer
Session, which opens July 9. Music students
may link academic study with membership in
the chapel choir, which consists of thirty voices,
or the university chorus of fifty voices, which
arc selected by Walter Henry Hall, professor
of church and choral music.
Professional artists, vocal and instrumental,
will join with the students in the three-dav fes-
REMICK'S BEST SELLERS
Arnold Johnson and his well-known orchestra
now playing at the Chicago Theatre, Chicago,
111., recently made a special feature of "Sweet
Lovin' Mamma" from the catalog of the Phil
Ponce Publications. This successful popular
song has been recorded on most of the leading
talking machine records and player rolls and
its sales in sheet music form have been quite
large. The same publisher has also issued an-
other novelty comedy song entitled "The Cat's
Whiskers," with a special dance arrangement
bv W. C. Polla.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
•JOBBERS OF MUSIC
BrSH TERMINAL 8ALKS Bl'ILDIN'C
133 WEjiT 41ST STREKT
NEW YORK, N. Y.
'Richmond" Means Everything in Music
lival, August 13, 14 and 15, when a series of
concerts and recitals will be given, completing
the musical program of the session. The first
concert, in the gymnasium on August 13, will
be orchestral. A recital of church music by the
chorus will be given in the chapel on the sec-
ond day, and Gounod's "Redemption" will be
rendered by the chorus, symphony orchestra
and soloists in the gymnasium August 15.
Courses in all phases of music, including the-
ory, vocal training, orchestration, methods of
instruction, appreciation and history will be
given by a faculty including l'rof. Osbourne Mc-
C'onathy, professor of music, Northwestern Uni-
versity; Margaret Zerbc Cowl, of Teachers' Col-
lege; 1-uigi l'arisotti, private teacher in New
York City; Rosseter G. Cole, of Chicago; Fred-
erick S. Andrews, of Teachers' College; Meta
1). Huenneyer, of the Brooklyn Training School
for Teachers, and others.
The Arthur 1\ Schmidt Co. was one of the
many music publishers which had attractive ex-
hibits at the Eastern Music Supervisors' Con-
vention held recently in Newark, N. J. The
booth was under 'he management of Henry C.
Schulz, manager of the New York office of the
company.
EDITION BEAUTIFUL!
SS5 of the best-selling: compositions
of the
Old Ma«iiT«.
ONLY the b««t teller*.
No dead wood.
Carefully edited.
Beautifully produced.
2,000 dealer* selling It.
Permanent and large result*.
SMALL INVESTMENT.
That's what
EDITION BEAUTIFUL
means to YOU.
Write for particulars today.
NOW IS THE TIME
C, C. CHURCH AND COMPANT
HARTJtOKD, CONNECTICUT
Hartford—New York—London—Paris—Sydney
ROBERT TELLER SONS & DORNER
Beside a Babbling Brook
Carolina in the Morning
My Buddy
Falling
I'm Just a Little Blue
(For You)
Down by the River
(To My Emmaline)
Sweet One
Barney Google
When Will I Know?
SEND MANUSCRIPT AND IDEA OF
TiTLE FOR ESTIMATE
311 West 43rd Street
New York City
BUY YOUR MUSIC FROM
B O S T O N Publishers
Walter Jacobs, Inc.
&gffi?iA.
JACOBS' PIANO FOLIOS (voi°-s.)
A
Com plat* Library lor Photo-Play Planliti
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
1 )ealers
White-Smith Music Pub. Co.
JEROME H. REMICK&CO.
DETROIT
• • •
NEW YORK
"Be First With a Hearst"
• • • CHICAGO
PUBLISHERS,
PRINTERS AND ENGRAVERS OF MUSIC
Main Offices: 40-44 Winchester St., Boston.
Branch Houses: New York and Chicago.
DEALERS: Ask A bout Our Money Back Guarantee
FOX-TROTS
tfc/wwnd
1923
Music Engravers and Printers
(Donaldson and Kahn's latest)
FEATURE "SWEET^OVIN' MAMMA"
MARCH 24,
WONDERFUL CHILD
SHE'S GOT ANOTHER DADDY
ALWAYS LOOKING FOR A
LITTLE SUNSHINE
WALTZES
BEAUTIFUL ROSE
LONESOME TWO
JUST A LITTLE GOLD WATCH
AND CHAIN
Prices: In less th:«n 100, 15c; 100 of one sons, HVic; 100 assorted, 14%c—F. <). It. New York, N. Y.
HEARST MUSIC PUBLISHERS, 1658 Broadway, New York, N.Y.
(OWNED BY HKAKST Ml SIC PI ULISIIEK8, LTD., OF CANADA)
Future scanning projects are planned by the International Arcade Museum Library (IAML).