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VOL. LXXVI. No. 10 Published Every Saturday by Edward Lyman Bill, Inc., 373 4th Ave., New York, N. Y.
Mar. 10, 1923
Single Copies 10 Cents
$2.00 Per Year
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Pertinent Topics for Convention Action
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H R E E months remain before the annual meeting of the Music Industries Chamber of Commerce
and its divisional associations in Chicago in June. This leaves those in charge of preparing the pro-
grams for the business sessions but a comparatively short time, if the topics which are vital to the
industry are to be given adequate discussion and consideration.
There are three vital problems before the industry as a whole to-day. The first of these is financing,
consideration of the methods by which its invested capital may be turned over in a shorter space of time and
at a lower cost of interest.
The second is the growing seriousness of the trade-in problem, first in its selling aspect with dis-
cussion of the means whereby the number of second-hand pianos coming into the dealers' warerooms may
be lowered, and, second, in its financial aspect whereby the allowances made on such trade-ins may be dimin-
ished and gauged entirely upon the condition of the instrument and not by competitive conditions.
The third is the question of distribution, entailing consideration of the means by which the selling
ability of the retail salesmen may be increased and a more intelligent appreciation and understanding of the
products they sell be fostered among them.
All three of these problems are fundamental in the industry's welfare. All three of them require
intelligent and close consideration. Each one of them can be solved to an appreciable degree. And unques-
tionably it is by common action that this end can be reached.
Those in charge of the business sessions of the various associations' meetings should obtain the
strongest speakers possible on topics such as these, and should spare no effort to encourage discussion from
the floor, once the speaker has posed the problem. For it must be remembered that, at a convention, the
business sessions are compelled to compete with many other distractions for the attendance'of those who are
present at the gathering. A cut-and-dried program usually fails to bring in the delegates and a convention,
where this takes place, may be considered a failure. For, leaving everything else aside, it is the work done
in the business sessions that is the reason for the gathering and the investment, both in direct and indirect
expense, which it requires.
The .music industries generally have just emerged from a comparatively long period of depression.
This, in part, was due to the generally depressed condition of the country's business, but it was also due to
evils inherent in the methods of the industries themselves. With the return of demand for its products, much
can be done to prevent a repetition of a similar condition in the future, or at least to ameliorate it, if the indus-
tries are once more confronted with a lack of demand. The convention, properly directed and handled, should
focus the attention of every member upon those problems needing solution, and give to the trade in general
at least intelligent suggestions for their ultimate elimination.
Three months is not very much time when it is considered that the program must be formulated and
advance work done among the dealers so that they will come to the gathering on the basis that the time and
money spent in the trip will be an intelligent investment for them. For the dealer who feels that he will carry
home with him from the convention information of value in solving his trade-in problems, his financing
problems, or his selling problems, not only becomes one who attends the conventions steadily, but one who
loses no opportunity to spread favorable propaganda for these organizations themselves. This is the
strongest asset these bodies can have to build up their membership and to make them representative in every
section of the country.
The men who can realize the convention's possibilities are those charged with preparation of the pro-
grams for the business sessions, the success of which is the criterion of the success or failure of eacti of these
gatherings.