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THE MUSIC TRADE REVIEW
JANUARY 6, 1923
ANNUAL COLUMBIA NEW YEAR PARTY
L. FRIEDL NEW WANAMAKER MANAGER
AMERICAN "TALKERS" IN INDIA
Members of Executive Staff and Employes of
the Columbia Organization Enjoy Annual
Get-together in Company's Auditorium
Well-known Talking Machine Man Appointed
Manager of Local Wanamaker Department—
Ideally Qualified to Win Success in New Post
American Talking Machines Finding a Sub-
stantial Market in Central India, Reports
the United States Consul at That Point
The annual New Year's party given by the
Columbia Graphophone Co. to the members
of the executive staff and to all employes was
held last Saturday in the auditorium on the
twenty-fourth floor of the company's executive
offices in New York City. The party started
off with a luncheon at noon at which H. L.
Willson, president of the company, delivered
an address in which he thanked all members
of the Columbia organization for the splendid
work done during the past year, giving a brief
resume of the company's activities in which he
emphasized the fact that every member of the
Columbia organization played a most important
part in bringing to a close a very successful
year.
Geo. L. Hopkins, vice-president and sales
manager, also addressed the gathering, as well
as several other members of the executive staff.
Following the luncheon the floor was cleared
for dancing, the music being furnished by ex-
clusive Columbia record artists, who played
during the afternoon until the party adjourned.
A feature which was introduced during the
dancing was the rendition of several selections
by Columbia artists in between dances. An-
other feature which produced a lot of fun and
general merriment among the gathering was a
huge "grab-bag" which was placed in the center
of the floor and from which every employe
grabbed a gift or a present of some sort. Dur-
ing the grabbing of these gifts from the bag,
several members of the organization were the
cause of much laughter for the presents re-
ceived were of a funny character, but later the
recipients of these joke packages were given
others to replace them.
This party arranged by the officials of the
company is looked forward to by every em-
ploye of the organization as it affords an oppor-
tunity to get together at one time the large
personnel which comprises every branch of the
Columbia organization. At this time officials
and executives of the company take the oppor-
tunity to extend their personal Congratulations
and thanks for the splendid spirit of the co-
operation which has made the past year a highly
successful one.
Lambert Friedl, one of the best known mem-
bers of the talking machine trade in the East,
has been appointed manager of the talking ma-
chine and musical merchandising salons of John
Wanamaker, New York. Mr. Friedl assumed
his new duties on December 28 and within the
course of the next few weeks will probably
have important announcements to make as to
his plans for the coming year.
The appointment of Mr. Friedl as manager of
the John Wanamaker t^iVIng machine depart-
WASHINGTON, D. C, January 3.—American talk-
ing machines are being sold in Karachi through
British agencies, which have opened branches
in Karachi and established a supply organiza-
tion to furnish records and parts, says Trade
Commissioner C. C. Bathelder, reporting to
the Department of Commerce. The long de-
lay as regards topical, musical and dance rec-
ords between their production in America and
their appearance in the Karachi markets tends
to reduce the sales. German products have been
entering the market during the last six months.
Motors and sound box apparatus for German
talking machines are exported to India and are
assembled with Indian-made cabinet cases. In
the same way the metal parts of pianos are
manufactured in Germany and exported to
India, where they are placed in Indian-made
cases and sold at unusually low prices.
In view of this competition it behooves Amer-
ican manufacturers of musical instruments to
give careful consideration to the problem of
marketing their products in Karachi and other
Indian cities in the most economical and effi-
i'ient manner.
SPECIAL VICTOR RECORD RELEASES
Five Popular Records From February Supple-
ment to Be on Sale January 17
The Victor Talking Machine Co. has an-
nounced a special release of five records, part
of the February supplement, which will be avail-
able to the retail trade in time to be placed on
sale January 17. The records include a double-
sided record containing the ballet music from
Faust as played by the Victor Symphony Or-
chestra, another record of "When Hearts Are
Young" and "Journey's End," and fox-trots
played by Whiteman and his orchestra; "Lost"
(a Wonderful Girl) and "Where the Bamboo
Babies Grow," fox-trots played by the Great
White Way Orchestra and the Virginians re-
spectively; "My Buddy" and "When Winter
Comes," fox-trots played by the International
Novelty Orchestra and the Great White Way
Orchestra, and finally, "Thru the Night" and
"Red Moon," two popular waltzes played by the
Serenaders.
The Hecht Co. Music Store, 618 F street,
Washington, D. C, is broadcasting a series of
Edison radio concerts.
F. L. SCOTT VISITS COLUMBIA CO.
Manager of Omaha Branch Visits New York
Headquarters—Reports Goods Business
Lambert Friedl
ment will be welcome news to the local trade,
as Mr. Friedl is thoroughly familiar with every
phase of talking machine selling and is recog-
nized as one of the best posted merchandising
experts in the industry. For many years he was
associated with the Columbia Graphophone Co.,
and as manager of the local wholesale branch
of that company attained phenomenal success.
Mr. Friedl has at all times been a keen observer
of the dealers' retail problems and has helped
many of the dealers in the development of prac-
tical merchandising ideas. Prior to joining the
Columbia organization Mr. Friedl was a retail
phonograph dealer in Ohio and he, therefore,
brings to his new position an exceptional knowl-
edge of the talking machine field as a whole.
Subsequent to his Columbia activities Mr. Friedl
won success as manager of the New York dis-
tributing division of the General Phonograph
Corp.
The talking machine salons of the New York
store of John Wanamaker constitute one of
the finest talking machine warerooms in the
country. Located on the first floor of the new
building, the salons are noteworthy for the
artistic refinement of their furnishings and
deco+ations, which in every way are in complete
accord with the international prestige and dig-
nity of the John Wanamaker institution. The
lines handled in the Wanamaker talking ma-
chine salons are Victor, Brunswick, Cheney,
Sonora and Columbia.
NEW EDISON DISTRIBUTION CENTER
Thomas A. Edison, Inc., has leased a one-
story brick building, 100x100, at Freeman ave-
nue and Hamilton street, Long Island City,
N. Y., for the purpose of establishing a storage
and distributing station for Edison phonographs.
F. L. Scott, Jr., manager of the Omaha branch,
was a visitor this past week at Columbia head-
quarters, New York.. Mr. Scott reports that
the demand for Columbia Grafonolas and rec-
ords for the business holiday trade was excex>-
tionally good. Despite the warm weather which
has obtained in this territory and which was
not conducive to a large holiday demand,
Columbia dealers enjoyed a very fine business.
The demand was for machines in the $100 class
and many of these were sold. All in all, Mr.
Scott was very enthusiastic and well pleased
with the results obtained in his territory. His
plans were for a short stay at Columbia head-
quarters to talk over the campaign for 1923.
LATEST VICTOR RECORD RELEASES
One German and Three Jewish Records From
March Supplement to Be Placed on Sale on
January 17—Bear Interesting Numbers
The Victor Talking Machine Co. has an-
nounced a special release of one German and
three Jewish records which will appear in the
regular March record supplement, but will be
placed on sale on January 17.
The German record by Max Bloch is entitled
"Morgenglocken" and represents a German
waltz song version of "Three o'Clock in the
Morning." On the other side is a recording
of "Sonja," also by Bloch. Both sides of one
of the Jewish records are given over to song hits
of the "Poor Man," a successful operetta play-
ing at one of the Jewish theatres in New York.
The second record bears songs from "Dance,
Song and Wine," and the third song from
"Love's Torment" and "Wise Women," all of
them popular Jewish operettas.
Wayne T. Fidler, of Valparaiso, Ind., has
just completed a guessing contest, which
assures him several hundred good prospects.
He used the Type B Brunswick motor and
permitted the public to guess the length of
time the motor will run.