Music Trade Review
Issue: 1923 Vol. 76 N. 1 - Page 3
int new YOWC
Music Trade Review -- © mbsi.org, arcade-museum.com -- PUBLIC
digitized
with support from namm.org
LIBRARY
)6324A
ASTOR. LENOX AND
THE
MUJIC TIRADE
VOL. LXXVI. No. 1
Published Every SaUrday by Edward Lyman Bill, Inc., 373 4th Ave., New York, N. Y. Jan. 6, 1923
fllllXlllXlllXlllXlllXff
New Year Should Be One of Co-operation
' • ' "
" •
" ' "
• " H I " " "
I 111 I I I I I I I I .
!•••• H I M
1IXIIIXIIIXIIIXIIIXIIIXIIIXIIIXIIIXIM
T
HIS is the first business week of the year. The business man eagerly scans the prospect, hoping to
catch, perhaps, some glimpse of the future, some message of what the forthcoming months have in
store for him. The past year was one of recovery. In most ways the progress made has been wonder-
ful.
Once more the truth is demonstrated that the world cannot go wrong for ever or more than to a
certain calculable extent. We have come far in twelve months. But we must not be content to rest lazily
in the assurance that the innate strength of the country will always pull it through; and us with it.
For if we look to 1923 to redress the ill balance of 1921 we must be prepared to work out our own
problems ourselves. There are certain things we must do, for there are certain things that only we_can do,
which no one outside the music industries can do for us, but which must be done if we are to make the progress
during the next twelve months which we hope and aspire to make.
And in the very first place we must put the word Co-operation. For'if the music industries are going
to prosper during the new year, as we all hope to see them prospering, the retail merchant must convince him-
self of the great truth that his interests and the interests of the manufacturer run absolutely parallel.
There has been during the past two years a lamentable exhibition of what may be called in colloquial
language "passing the buck," by dealers on to their manufacturers. There has been little or no recognition
of the fact that a manufacturer's organization must be kept up, that orders and orders only can keep it going,
and that if it disintegrates through lack of orders the interests of the dealer will be hurt directly and pro-
portionately.
During the past few weeks there have been numerous examples of how far manufacturing schedules
had become disorganized through lack of orders during the year, when it is plain from the records made in
other lines that hard work would have kept the store floors empty at all times, or since last Spring at any rate.
Further disintegration must be brought to a stop. Dealers must co-operate with manufacturers. If they do
not they must be prepared to face the consequences, which will not be pleasant for any one, for they will spell
lost sales.
If, on the other hand, they do so co-operate, taking a little courage with them and placing their orders
with some evenness throughout the year, they will restore the industry rapidly to its former normal conditions
and will find themselves better off in every way.
Again, is it not clear that every effort should be made during the coming months to enlarge and improve
the terms on which instalment sales are being made? We are entering an era of recovery, of, we hope, perma-
nent restoration. It is necessary that the flow of money be steady and even. The dealers can now get money
from the people. The manufacturers have therefore a right to ask from dealers their fair proportion in the
flow of cash.
Again, if the year 1922 demonstrated anything at all, it demonstrated that the people want music and
will have it, even if no special effort is made to show intelligence in selling it to them. They will have music.
Consequently it is our part to give them what they want. Which means that if we will think more of what
our player-pianos and talking machines do and less of how much money we have to get for them we shall all
be better off.
1923 may be, should be, can be, one of the best years the music industries have ever seen. All signs
point the way to a steady revival, and although we should be foolish to expect a boom during the next twelve
months, we shall be equally foolish if we do not realize that hard work and persistence will bring prosperity
to everyone who uses these virtues in his daily work between now and next New Year's Eve. For the slug-
gard there is no hope.
Music Trade Review -- © mbsi.org, arcade-museum.com -- PUBLIC
digitized
with support from namm.org
LIBRARY
)6324A
ASTOR. LENOX AND
THE
MUJIC TIRADE
VOL. LXXVI. No. 1
Published Every SaUrday by Edward Lyman Bill, Inc., 373 4th Ave., New York, N. Y. Jan. 6, 1923
fllllXlllXlllXlllXlllXff
New Year Should Be One of Co-operation
' • ' "
" •
" ' "
• " H I " " "
I 111 I I I I I I I I .
!•••• H I M
1IXIIIXIIIXIIIXIIIXIIIXIIIXIIIXIIIXIM
T
HIS is the first business week of the year. The business man eagerly scans the prospect, hoping to
catch, perhaps, some glimpse of the future, some message of what the forthcoming months have in
store for him. The past year was one of recovery. In most ways the progress made has been wonder-
ful.
Once more the truth is demonstrated that the world cannot go wrong for ever or more than to a
certain calculable extent. We have come far in twelve months. But we must not be content to rest lazily
in the assurance that the innate strength of the country will always pull it through; and us with it.
For if we look to 1923 to redress the ill balance of 1921 we must be prepared to work out our own
problems ourselves. There are certain things we must do, for there are certain things that only we_can do,
which no one outside the music industries can do for us, but which must be done if we are to make the progress
during the next twelve months which we hope and aspire to make.
And in the very first place we must put the word Co-operation. For'if the music industries are going
to prosper during the new year, as we all hope to see them prospering, the retail merchant must convince him-
self of the great truth that his interests and the interests of the manufacturer run absolutely parallel.
There has been during the past two years a lamentable exhibition of what may be called in colloquial
language "passing the buck," by dealers on to their manufacturers. There has been little or no recognition
of the fact that a manufacturer's organization must be kept up, that orders and orders only can keep it going,
and that if it disintegrates through lack of orders the interests of the dealer will be hurt directly and pro-
portionately.
During the past few weeks there have been numerous examples of how far manufacturing schedules
had become disorganized through lack of orders during the year, when it is plain from the records made in
other lines that hard work would have kept the store floors empty at all times, or since last Spring at any rate.
Further disintegration must be brought to a stop. Dealers must co-operate with manufacturers. If they do
not they must be prepared to face the consequences, which will not be pleasant for any one, for they will spell
lost sales.
If, on the other hand, they do so co-operate, taking a little courage with them and placing their orders
with some evenness throughout the year, they will restore the industry rapidly to its former normal conditions
and will find themselves better off in every way.
Again, is it not clear that every effort should be made during the coming months to enlarge and improve
the terms on which instalment sales are being made? We are entering an era of recovery, of, we hope, perma-
nent restoration. It is necessary that the flow of money be steady and even. The dealers can now get money
from the people. The manufacturers have therefore a right to ask from dealers their fair proportion in the
flow of cash.
Again, if the year 1922 demonstrated anything at all, it demonstrated that the people want music and
will have it, even if no special effort is made to show intelligence in selling it to them. They will have music.
Consequently it is our part to give them what they want. Which means that if we will think more of what
our player-pianos and talking machines do and less of how much money we have to get for them we shall all
be better off.
1923 may be, should be, can be, one of the best years the music industries have ever seen. All signs
point the way to a steady revival, and although we should be foolish to expect a boom during the next twelve
months, we shall be equally foolish if we do not realize that hard work and persistence will bring prosperity
to everyone who uses these virtues in his daily work between now and next New Year's Eve. For the slug-
gard there is no hope.
Future scanning projects are planned by the International Arcade Museum Library (IAML).